{"id":"https://openalex.org/W4414050849","doi":"https://doi.org/10.63380/aij.v3n2.2025.157","title":"Marketing olfativo y su influencia en las decisiones de compra en las tiendas del centro de Cuenca","display_name":"Marketing olfativo y su influencia en las decisiones de compra en las tiendas del centro de Cuenca","publication_year":2025,"publication_date":"2025-09-08","ids":{"openalex":"https://openalex.org/W4414050849","doi":"https://doi.org/10.63380/aij.v3n2.2025.157"},"language":"es","primary_location":{"id":"doi:10.63380/aij.v3n2.2025.157","doi":"https://doi.org/10.63380/aij.v3n2.2025.157","is_oa":true,"landing_page_url":"https://doi.org/10.63380/aij.v3n2.2025.157","pdf_url":"https://editorialsphaera.com/index.php/alp/article/download/157/416","source":{"id":"https://openalex.org/S5407050239","display_name":"Alpha International Journal","issn_l":"3091-1761","issn":["3091-1761"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["latindex"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Alpha International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://editorialsphaera.com/index.php/alp/article/download/157/416","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069842697","display_name":"Edgar David Baquero Z\u00fa\u00f1iga","orcid":"https://orcid.org/0000-0002-3075-3455","observed_orcids":["https://orcid.org/0000-0002-3075-3455"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Edgar David Baquero Z\u00fa\u00f1iga","raw_affiliation_strings":["Instituto Superior Universitario Jap\u00f3n"],"raw_orcid":"https://orcid.org/0000-0002-3075-3455","affiliations":[{"raw_affiliation_string":"Instituto Superior Universitario Jap\u00f3n","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Ariana Mi\u00f1o Arias","orcid":"https://orcid.org/0009-0000-0247-3053","observed_orcids":["https://orcid.org/0009-0000-0247-3053"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ariana Mi\u00f1o Arias","raw_affiliation_strings":["Instituto Superior Universitario Jap\u00f3n"],"raw_orcid":"https://orcid.org/0009-0000-0247-3053","affiliations":[{"raw_affiliation_string":"Instituto Superior Universitario Jap\u00f3n","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7402,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72518583,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"3","issue":"2","first_page":"135","last_page":"150"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/olfactory-marketing","display_name":"olfactory marketing","score":0.9459999799728394},{"id":"https://openalex.org/keywords/scent-marketing","display_name":"scent marketing","score":0.8339999914169312},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8240000009536743},{"id":"https://openalex.org/keywords/lavender","display_name":"lavender","score":0.6830000281333923},{"id":"https://openalex.org/keywords/store-atmosphere","display_name":"store atmosphere","score":0.5120000243186951},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.5479999780654907},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9449999928474426},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7900000214576721},{"id":"https://openalex.org/keywords/cultural-societies","display_name":"cultural associations","score":0.6890000104904175},{"id":"https://openalex.org/keywords/retail-competitiveness","display_name":"retail competitiveness","score":0.47699999809265137},{"id":"https://openalex.org/keywords/cuenca","display_name":"Cuenca","score":0.9629999995231628}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7031000256538391},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5273000001907349},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.22390000522136688},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.2020999938249588},{"id":"https://openalex.org/C2779382934","wikidata":"https://www.wikidata.org/wiki/Q5803798","display_name":"Local Development","level":2,"score":0.1923999935388565},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18880000710487366},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18709999322891235},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.17820000648498535},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.16220000386238098},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16099999845027924}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.63380/aij.v3n2.2025.157","doi":"https://doi.org/10.63380/aij.v3n2.2025.157","is_oa":true,"landing_page_url":"https://doi.org/10.63380/aij.v3n2.2025.157","pdf_url":"https://editorialsphaera.com/index.php/alp/article/download/157/416","source":{"id":"https://openalex.org/S5407050239","display_name":"Alpha International Journal","issn_l":"3091-1761","issn":["3091-1761"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["latindex"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Alpha International Journal","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001831178","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=10609454","pdf_url":"https://dialnet.unirioja.es/descarga/articulo/10609454.pdf","source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Alpha International Journal, ISSN 3091-1761, Vol. 3, N\u00ba. 2, 2025, pags. 135-150","raw_type":"text (article)"}],"best_oa_location":{"id":"doi:10.63380/aij.v3n2.2025.157","doi":"https://doi.org/10.63380/aij.v3n2.2025.157","is_oa":true,"landing_page_url":"https://doi.org/10.63380/aij.v3n2.2025.157","pdf_url":"https://editorialsphaera.com/index.php/alp/article/download/157/416","source":{"id":"https://openalex.org/S5407050239","display_name":"Alpha International Journal","issn_l":"3091-1761","issn":["3091-1761"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["latindex"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Alpha International Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414050849.pdf","grobid_xml":"https://content.openalex.org/works/W4414050849.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W165783447","https://openalex.org/W2968229486","https://openalex.org/W3123977160","https://openalex.org/W3212488279","https://openalex.org/W4285300985","https://openalex.org/W4285397872","https://openalex.org/W4292098988","https://openalex.org/W4362573745","https://openalex.org/W4367550759","https://openalex.org/W4381929679","https://openalex.org/W4385326160","https://openalex.org/W4388979847","https://openalex.org/W4392292110","https://openalex.org/W4394929320","https://openalex.org/W4399631717","https://openalex.org/W4401405969","https://openalex.org/W4406924343"],"related_works":["https://openalex.org/W7217347845","https://openalex.org/W7166339364","https://openalex.org/W7220209192","https://openalex.org/W7019049830","https://openalex.org/W2973091456","https://openalex.org/W2623655954","https://openalex.org/W7120655515","https://openalex.org/W7000982098","https://openalex.org/W7140293436","https://openalex.org/W7132882381"],"abstract_inverted_index":{"Objetivo:":[0],"El":[1],"estudio":[2],"tuvo":[3],"como":[4,34,114,179,232],"objetivo":[5],"analizar":[6],"la":[7,29,92,101,124,147,165,168,186,189,195,210,215,219,245],"influencia":[8],"del":[9,23,247],"marketing":[10,203],"olfativo":[11],"en":[12,20,142,151,250],"las":[13,21],"decisiones":[14],"de":[15,17,25,31,52,59,64,67,139,149,212,221,229,235,237],"compra":[16,150],"los":[18,68,222],"consumidores":[19],"tiendas":[22],"centro":[24],"Cuenca,":[26],"Ecuador,":[27],"mediante":[28],"aplicaci\u00f3n":[30],"aromas":[32,207,241],"locales":[33],"lavanda":[35,93,187],"y":[36,50,57,82,100,118,146,167,188,218,228,240],"hierba":[37,80,102,196],"luisa.":[38,197],"Metodolog\u00eda:":[39],"Se":[40,75,173,199],"adopt\u00f3":[41],"un":[42,83,143,152],"dise\u00f1o":[43],"transversal":[44],"con":[45,61],"enfoque":[46],"mixto,":[47],"combinando":[48],"encuestas":[49],"experimentos":[51],"campo":[53],"realizados":[54],"entre":[55,161],"julio":[56],"agosto":[58],"2025":[60],"una":[62,158],"muestra":[63],"300":[65],"consumidores,":[66],"cuales":[69],"el":[70,137,180,202,233],"58":[71],"%":[72,145],"fueron":[73],"mujeres.":[74],"compararon":[76],"tres":[77],"condiciones:":[78],"lavanda,":[79],"luisa":[81,103],"control":[84],"sin":[85,126],"aroma.":[86],"Resultados:":[87],"Los":[88],"resultados":[89],"mostraron":[90],"que":[91,175,201],"(M":[94,104,128],"=":[95,98,105,108,129,132,171],"4.28,":[96],"DE":[97,107,131],"0.68)":[99],"4.12,":[106],"0.71)":[109],"generaron":[110],"respuestas":[111],"emocionales":[112],"positivas,":[113],"serenidad":[115],"(75":[116],"%)":[117,184,193],"vitalidad":[119],"(66":[120],"%),":[121],"superando":[122],"a":[123],"condici\u00f3n":[125],"aroma":[127],"2.82,":[130],"0.81).":[133],"Estos":[134],"est\u00edmulos":[135],"incrementaron":[136],"tiempo":[138],"permanencia":[140],"hasta":[141],"70":[144],"intenci\u00f3n":[148],"40":[153],"%.":[154],"Tambi\u00e9n":[155],"se":[156,163],"observ\u00f3":[157],"relaci\u00f3n":[159],"positiva":[160],"c\u00f3mo":[162],"percibe":[164],"calidad":[166],"lealtad":[169,220],"(r":[170],"0.68).":[172],"destac\u00f3":[174],"hay":[176],"asociaciones":[177],"culturales,":[178],"arraigo":[181],"cultural":[182],"(53":[183],"para":[185,194,243],"frescura":[190],"andina":[191],"(50":[192],"Conclusiones:":[198],"concluy\u00f3":[200],"olfativo,":[204],"al":[205],"incorporar":[206],"locales,":[208],"mejor\u00f3":[209],"experiencia":[211],"compra,":[213],"fortaleci\u00f3":[214],"autenticidad":[216],"percibida":[217],"clientes.":[223],"Adem\u00e1s,":[224],"ofreci\u00f3":[225],"estrategias":[226],"pr\u00e1cticas":[227],"bajo":[230],"costo,":[231],"uso":[234],"difusores":[236],"baja":[238],"intensidad":[239],"estacionales,":[242],"potenciar":[244],"competitividad":[246],"comercio":[248],"minorista":[249],"Cuenca.":[251]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-10T00:00:00"}
