{"id":"https://openalex.org/W4413865099","doi":"https://doi.org/10.62671/suliwa.v2i3.114","title":"PENGEMBANGAN VIDEO TRAINING BERBASIS VISME UNTUK MENINGKATKAN KOMPETENSI DIGITAL MARKETING DI LEMBAGA KURSUS ASAHAN SUMATERA UTARA","display_name":"PENGEMBANGAN VIDEO TRAINING BERBASIS VISME UNTUK MENINGKATKAN KOMPETENSI DIGITAL MARKETING DI LEMBAGA KURSUS ASAHAN SUMATERA UTARA","publication_year":2025,"publication_date":"2025-08-29","ids":{"openalex":"https://openalex.org/W4413865099","doi":"https://doi.org/10.62671/suliwa.v2i3.114"},"language":"en","primary_location":{"id":"doi:10.62671/suliwa.v2i3.114","doi":"https://doi.org/10.62671/suliwa.v2i3.114","is_oa":true,"landing_page_url":"https://doi.org/10.62671/suliwa.v2i3.114","pdf_url":"https://journal.dcircle.org/index.php/suliwa/article/download/114/89","source":{"id":"https://openalex.org/S5407048567","display_name":"SULIWA Jurnal Multidisiplin Teknik Sains Pendidikan\u00a0dan\u00a0Teknologi","issn_l":"3064-6103","issn":["3064-6103"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SULIWA: Jurnal Multidisiplin Teknik, Sains, Pendidikan\u00a0dan\u00a0Teknologi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journal.dcircle.org/index.php/suliwa/article/download/114/89","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005719923","display_name":"Riki Hendrawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123023","display_name":"Universitas Muhammadiyah Jakarta","ror":"https://ror.org/031px5f40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123023"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Riki Hendrawan","raw_affiliation_strings":["Universitas Muhammadiyah Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Jakarta, Indonesia","institution_ids":["https://openalex.org/I4210123023"]}]},{"author_position":"last","author":{"id":null,"display_name":"Ahmad Suryadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123023","display_name":"Universitas Muhammadiyah Jakarta","ror":"https://ror.org/031px5f40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123023"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Suryadi","raw_affiliation_strings":["Universitas Muhammadiyah Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Jakarta, Indonesia","institution_ids":["https://openalex.org/I4210123023"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210123023"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.22760589,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":"3","first_page":"271","last_page":"278"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.5615000128746033,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.5615000128746033,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14496","display_name":"Educational Technology and E-Learning","score":0.18880000710487366,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13880","display_name":"Innovative Education Methods and Tools","score":0.12439999729394913,"subfield":{"id":"https://openalex.org/subfields/1804","display_name":"Statistics, Probability and Uncertainty"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/video-based-training","display_name":"video-based training","score":0.8920000195503235},{"id":"https://openalex.org/keywords/training-course-development","display_name":"training course development","score":0.4860000014305115},{"id":"https://openalex.org/keywords/addie-model","display_name":"ADDIE model","score":0.8100000023841858},{"id":"https://openalex.org/keywords/n-gain-effectiveness","display_name":"N-gain effectiveness","score":0.5770000219345093},{"id":"https://openalex.org/keywords/web-based-learning-media","display_name":"online learning media","score":0.5519999861717224},{"id":"https://openalex.org/keywords/digital-marketing-education","display_name":"digital marketing education","score":0.5659999847412109}],"concepts":[{"id":"https://openalex.org/C2779153526","wikidata":"https://www.wikidata.org/wiki/Q1038500","display_name":"ADDIE Model","level":3,"score":0.7436578869819641},{"id":"https://openalex.org/C2777211547","wikidata":"https://www.wikidata.org/wiki/Q17141490","display_name":"Training (meteorology)","level":2,"score":0.4516925811767578},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44734665751457214},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.4317472577095032},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3761579990386963},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3486301898956299},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.33236753940582275},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3231066167354584},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32306969165802},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24931550025939941},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.1811121106147766},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1461092233657837},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C153294291","wikidata":"https://www.wikidata.org/wiki/Q25261","display_name":"Meteorology","level":1,"score":0.0},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.62671/suliwa.v2i3.114","doi":"https://doi.org/10.62671/suliwa.v2i3.114","is_oa":true,"landing_page_url":"https://doi.org/10.62671/suliwa.v2i3.114","pdf_url":"https://journal.dcircle.org/index.php/suliwa/article/download/114/89","source":{"id":"https://openalex.org/S5407048567","display_name":"SULIWA Jurnal Multidisiplin Teknik Sains Pendidikan\u00a0dan\u00a0Teknologi","issn_l":"3064-6103","issn":["3064-6103"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SULIWA: Jurnal Multidisiplin Teknik, Sains, Pendidikan\u00a0dan\u00a0Teknologi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.62671/suliwa.v2i3.114","doi":"https://doi.org/10.62671/suliwa.v2i3.114","is_oa":true,"landing_page_url":"https://doi.org/10.62671/suliwa.v2i3.114","pdf_url":"https://journal.dcircle.org/index.php/suliwa/article/download/114/89","source":{"id":"https://openalex.org/S5407048567","display_name":"SULIWA Jurnal Multidisiplin Teknik Sains Pendidikan\u00a0dan\u00a0Teknologi","issn_l":"3064-6103","issn":["3064-6103"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SULIWA: Jurnal Multidisiplin Teknik, Sains, Pendidikan\u00a0dan\u00a0Teknologi","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","score":0.9901999831199646,"id":"https://metadata.un.org/sdg/4"},{"display_name":"Industry, innovation and infrastructure","score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4413865099.pdf","grobid_xml":"https://content.openalex.org/works/W4413865099.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2807952359","https://openalex.org/W4205908667","https://openalex.org/W2264828925","https://openalex.org/W4312213642","https://openalex.org/W2378407273","https://openalex.org/W90157332","https://openalex.org/W2364866955","https://openalex.org/W2887776298","https://openalex.org/W2967320841","https://openalex.org/W2605940243"],"abstract_inverted_index":{"The":[0,16,132],"progress":[1],"of":[2,11,18,36,97,150,161],"a":[3,33,92,98],"region":[4],"is":[5,32,171],"inextricably":[6],"linked":[7],"to":[8,26,47,51,103],"the":[9,61,95,112,118,140,148,157,167],"development":[10,96,120],"education":[12],"within":[13],"that":[14,166],"region.":[15],"presence":[17],"digital":[19,30,58,106],"marketing":[20,31,40,59,107],"courses":[21,41],"and":[22,29,42,66,114,117,130],"training":[23,43,101,170],"institutions":[24,44],"contributes":[25],"regional":[27],"development,":[28],"key":[34],"driver":[35],"business":[37],"advancement.":[38],"Digital":[39],"continually":[45],"strive":[46],"improve":[48],"their":[49],"learning":[50,85],"produce":[52],"competent":[53],"graduates.":[54],"Participants'":[55],"competency":[56],"in":[57,70,84,144,147,175],"at":[60],"Ruang":[62],"Kaji":[63],"Akademi":[64],"Course":[65],"Training":[67],"Institute,":[68],"located":[69],"Aek":[71],"Ledong":[72],"District,":[73],"Asahan":[74],"Regency,":[75],"North":[76],"Sumatra,":[77],"was":[78,86],"inadequate.":[79],"Recognizing":[80],"this":[81],"issue,":[82],"innovation":[83],"deemed":[87],"crucial.":[88],"Therefore,":[89],"researchers":[90],"conducted":[91,135],"study":[93,110,133],"on":[94],"Visme-based":[99],"video":[100,169],"program":[102],"enhance":[104],"engaging":[105],"skills.":[108],"This":[109],"employed":[111],"Research":[113],"Development":[115],"method":[116],"ADDIE":[119],"model,":[121],"which":[122],"has":[123],"five":[124],"steps:":[125],"Analysis,":[126],"Design,":[127],"Development,":[128],"Implementation,":[129],"Evaluation.":[131],"also":[134],"an":[136,145],"effectiveness":[137,159],"test":[138],"using":[139],"N-gein":[141],"formula,":[142],"resulting":[143],"increase":[146],"score":[149],"0.76,":[151],"categorized":[152],"as":[153],"highly":[154],"effective,":[155],"exceeding":[156],"standard":[158],"value":[160],">0.56.":[162],"These":[163],"results":[164],"indicate":[165],"developed":[168],"effective":[172],"for":[173],"use":[174],"learning.":[176]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2025-10-10T00:00:00"}
