{"id":"https://openalex.org/W4413628116","doi":"https://doi.org/10.29303/abdiinsani.v12i8.2836","title":"OPTIMALISASI PEMASARAN DIGITAL PRODUK MINYAK SERAI UMKM GAYO LUES DALAM MEMBANGUN CITRA GREEN ECONOMY YANG KOMPETITIF","display_name":"OPTIMALISASI PEMASARAN DIGITAL PRODUK MINYAK SERAI UMKM GAYO LUES DALAM MEMBANGUN CITRA GREEN ECONOMY YANG KOMPETITIF","publication_year":2025,"publication_date":"2025-08-15","ids":{"openalex":"https://openalex.org/W4413628116","doi":"https://doi.org/10.29303/abdiinsani.v12i8.2836"},"language":"id","primary_location":{"id":"doi:10.29303/abdiinsani.v12i8.2836","doi":"https://doi.org/10.29303/abdiinsani.v12i8.2836","is_oa":true,"landing_page_url":"https://doi.org/10.29303/abdiinsani.v12i8.2836","pdf_url":"https://abdiinsani.unram.ac.id/index.php/jurnal/article/download/2836/1738","source":{"id":"https://openalex.org/S4387278678","display_name":"Jurnal Abdi Insani","issn_l":"2828-3155","issn":["2828-3155","2828-4321"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663458","host_organization_name":"University of Mataram","host_organization_lineage":["https://openalex.org/P4404663458"],"host_organization_lineage_names":["University of Mataram"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Insani","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://abdiinsani.unram.ac.id/index.php/jurnal/article/download/2836/1738","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040308153","display_name":"Muhammad Rizqi Zati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3129979466","display_name":"Samudra University","ror":"https://ror.org/01gpyzk95","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129979466"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Rizqi Zati","raw_affiliation_strings":["Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra","institution_ids":["https://openalex.org/I3129979466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052159239","display_name":"Dhian Rosalina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3129979466","display_name":"Samudra University","ror":"https://ror.org/01gpyzk95","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129979466"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dhian Rosalina","raw_affiliation_strings":["Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra","institution_ids":["https://openalex.org/I3129979466"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091597798","display_name":"Rahmat Maulidan","orcid":"https://orcid.org/0009-0005-8078-7193","observed_orcids":["https://orcid.org/0009-0005-8078-7193"]},"institutions":[{"id":"https://openalex.org/I3129979466","display_name":"Samudra University","ror":"https://ror.org/01gpyzk95","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129979466"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmat Maulidan","raw_affiliation_strings":["Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Samudra","institution_ids":["https://openalex.org/I3129979466"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3129979466"],"apc_list":null,"apc_paid":null,"fwci":1.2111,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.79803794,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":92,"max":95},"biblio":{"volume":"12","issue":"8","first_page":"3818","last_page":"3831"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9340000152587891},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9900000095367432},{"id":"https://openalex.org/keywords/green-economy","display_name":"green economy","score":0.9350000023841858},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8479999899864197},{"id":"https://openalex.org/keywords/lemongrass-oil","display_name":"lemongrass essential oil","score":0.8899999856948853},{"id":"https://openalex.org/keywords/green-manufacturing","display_name":"green manufacturing","score":0.6510000228881836},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.6740000247955322},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8489999771118164},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.7239999771118164},{"id":"https://openalex.org/keywords/digital-marketing-training","display_name":"digital marketing training","score":0.5770000219345093},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5920000076293945},{"id":"https://openalex.org/keywords/sustainable-packaging","display_name":"sustainable packaging","score":0.5009999871253967},{"id":"https://openalex.org/keywords/gayo-lues","display_name":"Gayo Lues","score":0.6320000290870667}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3056214451789856}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29303/abdiinsani.v12i8.2836","doi":"https://doi.org/10.29303/abdiinsani.v12i8.2836","is_oa":true,"landing_page_url":"https://doi.org/10.29303/abdiinsani.v12i8.2836","pdf_url":"https://abdiinsani.unram.ac.id/index.php/jurnal/article/download/2836/1738","source":{"id":"https://openalex.org/S4387278678","display_name":"Jurnal Abdi Insani","issn_l":"2828-3155","issn":["2828-3155","2828-4321"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663458","host_organization_name":"University of Mataram","host_organization_lineage":["https://openalex.org/P4404663458"],"host_organization_lineage_names":["University of Mataram"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Insani","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29303/abdiinsani.v12i8.2836","doi":"https://doi.org/10.29303/abdiinsani.v12i8.2836","is_oa":true,"landing_page_url":"https://doi.org/10.29303/abdiinsani.v12i8.2836","pdf_url":"https://abdiinsani.unram.ac.id/index.php/jurnal/article/download/2836/1738","source":{"id":"https://openalex.org/S4387278678","display_name":"Jurnal Abdi Insani","issn_l":"2828-3155","issn":["2828-3155","2828-4321"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404663458","host_organization_name":"University of Mataram","host_organization_lineage":["https://openalex.org/P4404663458"],"host_organization_lineage_names":["University of Mataram"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdi Insani","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.9211000204086304},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.8970999717712402},{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.833299994468689},{"id":"https://metadata.un.org/sdg/13","display_name":"Climate action","score":0.5351999998092651},{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.4156000018119812}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4413628116.pdf","grobid_xml":"https://content.openalex.org/works/W4413628116.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W4392726865","https://openalex.org/W4396616957","https://openalex.org/W4401385399","https://openalex.org/W4403430246","https://openalex.org/W4403915806","https://openalex.org/W4408009424"],"related_works":["https://openalex.org/W7219729185","https://openalex.org/W4412866619","https://openalex.org/W7219913572","https://openalex.org/W7118163523","https://openalex.org/W4415687706","https://openalex.org/W4413803117","https://openalex.org/W7131280673","https://openalex.org/W4409821659","https://openalex.org/W7205003414","https://openalex.org/W7172199671"],"abstract_inverted_index":{"Pesatnya":[0],"perkembangan":[1],"teknologi":[2,77],"digital":[3,64,89,124,196],"dan":[4,21,65,74,78,91,96,129,150,191,198],"meningkatnya":[5],"kesadaran":[6,130],"konsumen":[7],"terhadap":[8,53],"isu":[9],"lingkungan":[10,131],"mendorong":[11],"UMKM":[12,28,68,137,197],"untuk":[13,61,154],"bertransformasi":[14],"dalam":[15,105,164,175],"dua":[16],"aspek":[17,107],"penting,":[18],"yakni":[19],"digitalisasi":[20],"keberlanjutan":[22,66],"usaha.":[23],"Namun,":[24],"sebagian":[25],"besar":[26],"pelaku":[27],"di":[29,203],"wilayah":[30],"terpencil":[31],"seperti":[32],"Kecamatan":[33],"Tripe":[34],"Jaya,":[35],"Kabupaten":[36],"Gayo":[37],"Lues,":[38],"masih":[39],"menghadapi":[40],"berbagai":[41],"keterbatasan,":[42],"mulai":[43],"dari":[44,182],"rendahnya":[45],"literasi":[46],"digital,":[47,142],"pemasaran":[48,80],"konvensional,":[49],"hingga":[50],"kurangnya":[51],"pemahaman":[52,110],"praktik":[54],"green":[55,92,111],"marketing.":[56],"Kegiatan":[57],"pengabdian":[58],"ini":[59,157,184],"bertujuan":[60],"meningkatkan":[62],"kapasitas":[63],"usaha":[67],"penghasil":[69],"minyak":[70],"serai":[71],"melalui":[72],"pelatihan":[73,88,189],"pendampingan":[75],"berbasis":[76,98,179,188],"prinsip":[79],"hijau.":[81],"Metode":[82],"yang":[83,171],"digunakan":[84],"meliputi":[85],"asesmen":[86],"awal,":[87],"marketing":[90,125],"marketing,":[93],"serta":[94],"monitoring":[95],"evaluasi":[97],"partisipatif.":[99],"Hasil":[100],"kegiatan":[101,183],"menunjukkan":[102,185],"peningkatan":[103],"signifikan":[104],"empat":[106],"utama,":[108],"yaitu":[109],"production":[112],"(dari":[113],"10%":[114],"menjadi":[115,121,127,133],"70%),":[116],"keterampilan":[117],"produksi":[118],"lokal":[119],"(35%":[120],"80%),":[122],"penguasaan":[123],"(30%":[126],"90%),":[128],"(20%":[132],"85%).":[134],"Selain":[135],"itu,":[136],"mitra":[138,162],"berhasil":[139],"membuat":[140],"katalog":[141],"mengganti":[143],"kemasan":[144],"ramah":[145],"lingkungan,":[146],"membuka":[147],"akun":[148],"marketplace,":[149],"memanfaatkan":[151],"media":[152],"sosial":[153],"promosi.":[155],"Pendampingan":[156],"juga":[158],"melibatkan":[159],"mahasiswa":[160],"sebagai":[161],"pembelajaran":[163],"skema":[165],"Merdeka":[166,169],"Belajar":[167],"Kampus":[168],"(MBKM),":[170],"memberikan":[172],"pengalaman":[173],"nyata":[174],"pengembangan":[176],"solusi":[177],"aplikatif":[178],"keilmuan.":[180],"Implikasi":[181],"bahwa":[186],"intervensi":[187],"terpadu":[190],"partisipatif":[192],"dapat":[193],"mempercepat":[194],"transformasi":[195],"membangun":[199],"fondasi":[200],"kewirausahaan":[201],"berkelanjutan":[202],"tingkat":[204],"akar":[205],"rumput.":[206]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-10T00:00:00"}