{"id":"https://openalex.org/W4413436734","doi":"https://doi.org/10.24919/2308-4863/87-3-19","title":"TRANSFORMATION OF ARTISTIC AND ADVERTISING IMAGERY IN THE DESIGN OF SHOP WINDOWS AND SIGNBOARDS OF LVIV","display_name":"TRANSFORMATION OF ARTISTIC AND ADVERTISING IMAGERY IN THE DESIGN OF SHOP WINDOWS AND SIGNBOARDS OF LVIV","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4413436734","doi":"https://doi.org/10.24919/2308-4863/87-3-19"},"language":"en","primary_location":{"id":"doi:10.24919/2308-4863/87-3-19","doi":"https://doi.org/10.24919/2308-4863/87-3-19","is_oa":true,"landing_page_url":"https://doi.org/10.24919/2308-4863/87-3-19","pdf_url":"https://doi.org/10.24919/2308-4863/87-3-19","source":{"id":"https://openalex.org/S4210216884","display_name":"Humanities science current issues","issn_l":"2308-4855","issn":["2308-4855","2308-4863"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4320800741","host_organization_name":"Drohobych Ivan Franko State Pedagogical University","host_organization_lineage":["https://openalex.org/P4320800741"],"host_organization_lineage_names":["Drohobych Ivan Franko State Pedagogical University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities science current issues","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4413436734"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://doi.org/10.24919/2308-4863/87-3-19","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5119390901","display_name":"Petro TYSHCHUK","orcid":"https://orcid.org/0009-0007-4945-0597","observed_orcids":["https://orcid.org/0009-0007-4945-0597"]},"institutions":[{"id":"https://openalex.org/I98435010","display_name":"Lviv Polytechnic National University","ror":"https://ror.org/0542q3127","country_code":"UA","type":"education","lineage":["https://openalex.org/I98435010"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Petro TYSHCHUK","raw_affiliation_strings":["Department of Visual Design and Art Institute of Architecture and Design of Lviv Polytechnic National University (Lviv , Ukraine)"],"raw_orcid":"https://orcid.org/0009-0007-4945-0597","affiliations":[{"raw_affiliation_string":"Department of Visual Design and Art Institute of Architecture and Design of Lviv Polytechnic National University (Lviv , Ukraine)","institution_ids":["https://openalex.org/I98435010"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031492142","display_name":"Ruslan HALYSHYCH","orcid":"https://orcid.org/0000-0002-2459-7580","observed_orcids":["https://orcid.org/0000-0002-2459-7580"]},"institutions":[{"id":"https://openalex.org/I98435010","display_name":"Lviv Polytechnic National University","ror":"https://ror.org/0542q3127","country_code":"UA","type":"education","lineage":["https://openalex.org/I98435010"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Ruslan HALYSHYCH","raw_affiliation_strings":["Department of Visual Design and Art Institute of Architecture and Design of Lviv Polytechnic National University (Lviv , Ukraine)"],"raw_orcid":"https://orcid.org/0000-0002-2459-7580","affiliations":[{"raw_affiliation_string":"Department of Visual Design and Art Institute of Architecture and Design of Lviv Polytechnic National University (Lviv , Ukraine)","institution_ids":["https://openalex.org/I98435010"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I98435010"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"87","first_page":"128","last_page":"135"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13757","display_name":"Graphic Design and Typography","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13757","display_name":"Graphic Design and Typography","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.06350000202655792,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14357","display_name":"Architecture, Design, and Social History","score":0.017400000244379044,"subfield":{"id":"https://openalex.org/subfields/2216","display_name":"Architecture"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/shop-windows","display_name":"shop windows","score":0.8849999904632568},{"id":"https://openalex.org/keywords/signboards","display_name":"signboards","score":0.9860000014305115},{"id":"https://openalex.org/keywords/advertising-images","display_name":"advertising imagery","score":0.6340000033378601},{"id":"https://openalex.org/keywords/artistic-imagery","display_name":"artistic image","score":0.968999981880188},{"id":"https://openalex.org/keywords/visual-design","display_name":"visual design","score":0.7860000133514404},{"id":"https://openalex.org/keywords/urban-signage","display_name":"urban signage","score":0.5460000038146973},{"id":"https://openalex.org/keywords/lviv","display_name":"Lviv","score":0.7519999742507935},{"id":"https://openalex.org/keywords/commercial-architecture","display_name":"commercial architecture","score":0.33899998664855957},{"id":"https://openalex.org/keywords/graphic-design","display_name":"graphic design","score":0.3569999933242798}],"concepts":[{"id":"https://openalex.org/C204241405","wikidata":"https://www.wikidata.org/wiki/Q461499","display_name":"Transformation (genetics)","level":3,"score":0.7684913277626038},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46968868374824524},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.4227105975151062},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.37683719396591187},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.36356544494628906},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3623850643634796},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15966323018074036},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C104317684","wikidata":"https://www.wikidata.org/wiki/Q7187","display_name":"Gene","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24919/2308-4863/87-3-19","doi":"https://doi.org/10.24919/2308-4863/87-3-19","is_oa":true,"landing_page_url":"https://doi.org/10.24919/2308-4863/87-3-19","pdf_url":"https://doi.org/10.24919/2308-4863/87-3-19","source":{"id":"https://openalex.org/S4210216884","display_name":"Humanities science current issues","issn_l":"2308-4855","issn":["2308-4855","2308-4863"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4320800741","host_organization_name":"Drohobych Ivan Franko State Pedagogical University","host_organization_lineage":["https://openalex.org/P4320800741"],"host_organization_lineage_names":["Drohobych Ivan Franko State Pedagogical University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities science current issues","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24919/2308-4863/87-3-19","doi":"https://doi.org/10.24919/2308-4863/87-3-19","is_oa":true,"landing_page_url":"https://doi.org/10.24919/2308-4863/87-3-19","pdf_url":"https://doi.org/10.24919/2308-4863/87-3-19","source":{"id":"https://openalex.org/S4210216884","display_name":"Humanities science current issues","issn_l":"2308-4855","issn":["2308-4855","2308-4863"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4320800741","host_organization_name":"Drohobych Ivan Franko State Pedagogical University","host_organization_lineage":["https://openalex.org/P4320800741"],"host_organization_lineage_names":["Drohobych Ivan Franko State Pedagogical University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Humanities science current issues","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4413436734.pdf","grobid_xml":"https://content.openalex.org/works/W4413436734.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7063247415","https://openalex.org/W4413875253","https://openalex.org/W3160926490","https://openalex.org/W3162557643","https://openalex.org/W4416649055","https://openalex.org/W4384037940","https://openalex.org/W4394985298","https://openalex.org/W2945034903","https://openalex.org/W4411764131","https://openalex.org/W3214535444"],"abstract_inverted_index":{"\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442":[0],"\u043c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u0430,":[1],"\u0434\u043e\u0446\u0435\u043d\u0442":[2],"\u043a\u0430\u0444\u0435\u0434\u0440\u0438":[3],"\u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e":[4],"\u0434\u0438\u0437\u0430\u0439\u043d\u0443":[5,11],"\u0442\u0430":[6,10],"\u043c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u0430":[7],"\u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443":[8],"\u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0438":[9],"\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e":[12],"\u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443":[13],"\u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430":[14],"\u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb":[15],"(\u041b\u044c\u0432\u0456\u0432,":[16],"\u0423\u043a\u0440\u0430\u0457\u043d\u0430)":[17]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2025-10-10T00:00:00"}