{"id":"https://openalex.org/W4412939484","doi":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","title":"Virtual Reality in Tourism Research: A Thematic Literature Review","display_name":"Virtual Reality in Tourism Research: A Thematic Literature Review","publication_year":2025,"publication_date":"2025-08-04","ids":{"openalex":"https://openalex.org/W4412939484","doi":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3"},"language":"en","primary_location":{"id":"doi:10.70301/jour/sbs-jabr/2025/13/2/3","doi":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","is_oa":true,"landing_page_url":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","pdf_url":"https://jabr.sbs.edu/article/download/103/67/248","source":{"id":"https://openalex.org/S5406985158","display_name":"SBS Journal of Applied Business Research","issn_l":"2235-7742","issn":["2235-7742","2235-7750"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4399598389","host_organization_name":"SBS Swiss Business School","host_organization_lineage":["https://openalex.org/I4399598389"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SBS Journal of Applied Business Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jabr.sbs.edu/article/download/103/67/248","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5118673068","display_name":"Husni Muhamad Rifqi","orcid":"https://orcid.org/0009-0003-6455-6657","observed_orcids":["https://orcid.org/0009-0003-6455-6657"]},"institutions":[{"id":"https://openalex.org/I134085113","display_name":"King Fahd University of Petroleum and Minerals","ror":"https://ror.org/03yez3163","country_code":"SA","type":"education","lineage":["https://openalex.org/I134085113"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Husni Muhamad Rifqi","raw_affiliation_strings":["KFUPM Business School , King Fahd University of Petroleum & Minerals , Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"KFUPM Business School , King Fahd University of Petroleum & Minerals , Saudi Arabia","institution_ids":["https://openalex.org/I134085113"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5118673068"],"corresponding_institution_ids":["https://openalex.org/I134085113"],"apc_list":null,"apc_paid":null,"fwci":7.375,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.96621318,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"13","issue":"2","first_page":"59","last_page":"102"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5410000085830688,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5410000085830688,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.4440999925136566,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-reality","display_name":"virtual reality","score":0.9869999885559082},{"id":"https://openalex.org/keywords/tourism-research","display_name":"tourism research","score":0.8240000009536743},{"id":"https://openalex.org/keywords/virtual-tourism","display_name":"virtual tourism","score":0.9789999723434448},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.6069999933242798},{"id":"https://openalex.org/keywords/tourist-experience","display_name":"tourist experience","score":0.9599999785423279},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.8349999785423279},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.8830000162124634},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.9900000095367432},{"id":"https://openalex.org/keywords/destination-branding","display_name":"destination branding","score":0.9070000052452087},{"id":"https://openalex.org/keywords/cultural-heritage","display_name":"cultural heritage","score":0.8009999990463257},{"id":"https://openalex.org/keywords/post-pandemic-recovery","display_name":"post-pandemic recovery","score":0.8349999785423279},{"id":"https://openalex.org/keywords/research-gap","display_name":"research gaps","score":0.7509999871253967}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7780945301055908},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.6332277655601501},{"id":"https://openalex.org/C93692415","wikidata":"https://www.wikidata.org/wiki/Q1502030","display_name":"Thematic map","level":2,"score":0.63150954246521},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.6110032796859741},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5370558500289917},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5349648594856262},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.45719990134239197},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4519462585449219},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.4144963026046753},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.39700886607170105},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3725234866142273},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36934950947761536},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.34291356801986694},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2705959677696228},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2526630759239197},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2523640990257263},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17225965857505798},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15199103951454163},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.14732694625854492},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.14349216222763062},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.70301/jour/sbs-jabr/2025/13/2/3","doi":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","is_oa":true,"landing_page_url":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","pdf_url":"https://jabr.sbs.edu/article/download/103/67/248","source":{"id":"https://openalex.org/S5406985158","display_name":"SBS Journal of Applied Business Research","issn_l":"2235-7742","issn":["2235-7742","2235-7750"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4399598389","host_organization_name":"SBS Swiss Business School","host_organization_lineage":["https://openalex.org/I4399598389"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SBS Journal of Applied Business Research","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.jabr.sbs.edu:article/103","doi":null,"is_oa":true,"landing_page_url":"https://jabr.sbs.edu/article/view/103","pdf_url":"https://jabr.sbs.edu/article/download/103/67","source":{"id":"https://openalex.org/S5406985158","display_name":"SBS Journal of Applied Business Research","issn_l":"2235-7742","issn":["2235-7742","2235-7750"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4399598389","host_organization_name":"SBS Swiss Business School","host_organization_lineage":["https://openalex.org/I4399598389"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.70301/","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.70301/jour/sbs-jabr/2025/13/2/3","doi":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","is_oa":true,"landing_page_url":"https://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3","pdf_url":"https://jabr.sbs.edu/article/download/103/67/248","source":{"id":"https://openalex.org/S5406985158","display_name":"SBS Journal of Applied Business Research","issn_l":"2235-7742","issn":["2235-7742","2235-7750"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4399598389","host_organization_name":"SBS Swiss Business School","host_organization_lineage":["https://openalex.org/I4399598389"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SBS Journal of Applied Business Research","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4412939484.pdf","grobid_xml":"https://content.openalex.org/works/W4412939484.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2291311298","https://openalex.org/W2378021067","https://openalex.org/W2347703439","https://openalex.org/W2371027582","https://openalex.org/W3196787553","https://openalex.org/W2898552957","https://openalex.org/W1969939902","https://openalex.org/W1982702875","https://openalex.org/W3034807830","https://openalex.org/W4409630247"],"abstract_inverted_index":{"This":[0,122],"study":[1,41,123],"presents":[2],"a":[3,35,77],"comprehensive":[4],"thematic":[5,36],"and":[6,14,48,52,57,61,66,68,71,95,104,117,130,136],"evolutionary":[7],"review":[8,38,108],"of":[9,27,87,113,140,146],"158":[10],"peer-reviewed":[11],"journal":[12],"articles":[13],"conference":[15],"proceedings":[16],"published":[17],"over":[18],"the":[19,25,40,107,110,138,144],"past":[20],"25":[21],"years":[22],"(2000\u20132024),":[23],"examining":[24],"role":[26,139],"Virtual":[28],"Reality":[29],"(VR)":[30],"in":[31,89,115,142],"tourism":[32,116],"research.":[33],"Using":[34],"literature":[37],"approach,":[39],"identifies":[42,118],"six":[43],"core":[44],"themes:":[45],"virtual":[46,72],"travel":[47],"sustainability;":[49],"VR":[50,88,114,141],"applications":[51],"system":[53],"development;":[54],"tourist":[55,91],"experience":[56],"engagement;":[58],"technology":[59],"accep-tance":[60],"behavioral":[62],"intentions;":[63],"destination":[64,93],"marketing":[65],"promotion;":[67],"cultural":[69],"heritage":[70],"tourism.":[73,147],"The":[74],"findings":[75],"reveal":[76],"significant":[78],"shift":[79],"from":[80],"early":[81],"conceptual":[82],"explorations":[83],"to":[84,134],"practical":[85],"implementations":[86],"enhancing":[90],"experiences,":[92],"branding,":[94],"post-pandemic":[96],"recovery":[97],"strategies.":[98],"By":[99],"synthesizing":[100],"prevailing":[101],"theoretical":[102],"frameworks":[103],"methodological":[105],"trends,":[106],"maps":[109],"25-year":[111],"trajectory":[112],"key":[119],"research":[120],"gaps.":[121],"offers":[124],"valuable":[125],"insights":[126],"for":[127],"scholars,":[128],"developers,":[129],"industry":[131],"stakeholders":[132],"seeking":[133],"understand":[135],"advance":[137],"shaping":[143],"future":[145]},"counts_by_year":[{"year":2026,"cited_by_count":4}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2025-08-05T00:00:00"}
