{"id":"https://openalex.org/W4412913680","doi":"https://doi.org/10.63125/d8ree044","title":"A CROSS-SECTOR QUANTITATIVE STUDY ON THE APPLICATIONS OF SOCIAL MEDIA ANALYTICS IN ENHANCING ORGANIZATIONAL PERFORMANCE","display_name":"A CROSS-SECTOR QUANTITATIVE STUDY ON THE APPLICATIONS OF SOCIAL MEDIA ANALYTICS IN ENHANCING ORGANIZATIONAL PERFORMANCE","publication_year":2023,"publication_date":"2023-09-02","ids":{"openalex":"https://openalex.org/W4412913680","doi":"https://doi.org/10.63125/d8ree044"},"language":"en","primary_location":{"id":"doi:10.63125/d8ree044","doi":"https://doi.org/10.63125/d8ree044","is_oa":true,"landing_page_url":"https://doi.org/10.63125/d8ree044","pdf_url":"https://researchinnovationjournal.com/index.php/AJSRI/article/download/56/45","source":{"id":"https://openalex.org/S5407048865","display_name":"American Journal of Scholarly Research and Innovation","issn_l":"3067-2163","issn":["3067-2163"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Scholarly Research and Innovation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://researchinnovationjournal.com/index.php/AJSRI/article/download/56/45","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114412269","display_name":"Istiaque Mahmud","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I46896759","display_name":"Midwestern State University","ror":"https://ror.org/00t30ch44","country_code":"US","type":"education","lineage":["https://openalex.org/I46896759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Istiaque Mahmud","raw_affiliation_strings":["MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0Wichita Falls, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0Wichita Falls, Texas, USA","institution_ids":["https://openalex.org/I46896759"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Dipon Das Rahul","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I46896759","display_name":"Midwestern State University","ror":"https://ror.org/00t30ch44","country_code":"US","type":"education","lineage":["https://openalex.org/I46896759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dipon Das Rahul","raw_affiliation_strings":["MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wichita Falls, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wichita Falls, Texas, USA","institution_ids":["https://openalex.org/I46896759"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5118827412","display_name":"Hasan Aqif","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I46896759","display_name":"Midwestern State University","ror":"https://ror.org/00t30ch44","country_code":"US","type":"education","lineage":["https://openalex.org/I46896759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hasan Aqif","raw_affiliation_strings":["MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University, Wichita Falls, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University, Wichita Falls, Texas, USA","institution_ids":["https://openalex.org/I46896759"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133277519","display_name":"Samia Akter","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I46896759","display_name":"Midwestern State University","ror":"https://ror.org/00t30ch44","country_code":"US","type":"education","lineage":["https://openalex.org/I46896759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Samia Akter","raw_affiliation_strings":["MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0Wichita Falls, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University,\u00a0Wichita Falls, Texas, USA","institution_ids":["https://openalex.org/I46896759"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112043217","display_name":"Sayer Bin Shafi","orcid":"https://orcid.org/0000-0002-9370-7085","observed_orcids":["https://orcid.org/0000-0002-9370-7085"]},"institutions":[{"id":"https://openalex.org/I46896759","display_name":"Midwestern State University","ror":"https://ror.org/00t30ch44","country_code":"US","type":"education","lineage":["https://openalex.org/I46896759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sayer Bin Shafi","raw_affiliation_strings":["MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University, Wichita Falls, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA in Business Analytics, Dillard College of Business Administration, Midwestern State University, Wichita Falls, Texas, USA","institution_ids":["https://openalex.org/I46896759"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I46896759"],"apc_list":null,"apc_paid":null,"fwci":13.0226,"has_fulltext":true,"cited_by_count":68,"citation_normalized_percentile":{"value":0.98894268,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"02","issue":"02","first_page":"274","last_page":"302"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.5443999767303467,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.5443999767303467,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4074999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.009499999694526196,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"social media analytics","score":1.0},{"id":"https://openalex.org/keywords/organizational-performance","display_name":"organizational performance","score":1.0},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9549999833106995},{"id":"https://openalex.org/keywords/financial-performance","display_name":"financial performance","score":0.972000002861023},{"id":"https://openalex.org/keywords/operational-efficiency","display_name":"operational efficiency","score":0.9879999756813049},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.925000011920929},{"id":"https://openalex.org/keywords/strategic-alignment","display_name":"strategic alignment","score":0.7950000166893005},{"id":"https://openalex.org/keywords/analytics-maturity","display_name":"analytics maturity","score":0.7070000171661377},{"id":"https://openalex.org/keywords/data-reliability","display_name":"data reliability","score":0.7490000128746033},{"id":"https://openalex.org/keywords/sectoral-differences","display_name":"sectoral differences","score":0.6129999756813049},{"id":"https://openalex.org/keywords/retail-trade","display_name":"retail trade","score":0.6309999823570251},{"id":"https://openalex.org/keywords/health-care","display_name":"health care","score":1.0},{"id":"https://openalex.org/keywords/manufacturing-industry","display_name":"manufacturing industry","score":1.0}],"concepts":[{"id":"https://openalex.org/C2778729106","wikidata":"https://www.wikidata.org/wiki/Q1140126","display_name":"Social media analytics","level":3,"score":0.7764362692832947},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6537817120552063},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6426740884780884},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.43031543493270874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4175620675086975},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.413069486618042},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.39218634366989136},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18839964270591736}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.63125/d8ree044","doi":"https://doi.org/10.63125/d8ree044","is_oa":true,"landing_page_url":"https://doi.org/10.63125/d8ree044","pdf_url":"https://researchinnovationjournal.com/index.php/AJSRI/article/download/56/45","source":{"id":"https://openalex.org/S5407048865","display_name":"American Journal of Scholarly Research and Innovation","issn_l":"3067-2163","issn":["3067-2163"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Scholarly Research and Innovation","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.63125/d8ree044","doi":"https://doi.org/10.63125/d8ree044","is_oa":true,"landing_page_url":"https://doi.org/10.63125/d8ree044","pdf_url":"https://researchinnovationjournal.com/index.php/AJSRI/article/download/56/45","source":{"id":"https://openalex.org/S5407048865","display_name":"American Journal of Scholarly Research and Innovation","issn_l":"3067-2163","issn":["3067-2163"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Journal of Scholarly Research and Innovation","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4412913680.pdf","grobid_xml":"https://content.openalex.org/works/W4412913680.grobid-xml"},"referenced_works_count":80,"referenced_works":["https://openalex.org/W658413172","https://openalex.org/W1519043080","https://openalex.org/W1545717996","https://openalex.org/W1584906721","https://openalex.org/W1900470919","https://openalex.org/W1964849974","https://openalex.org/W2035076844","https://openalex.org/W2060122183","https://openalex.org/W2066570774","https://openalex.org/W2071478164","https://openalex.org/W2084760387","https://openalex.org/W2099256907","https://openalex.org/W2099780086","https://openalex.org/W2109734180","https://openalex.org/W2123192905","https://openalex.org/W2135977185","https://openalex.org/W2141975087","https://openalex.org/W2146123582","https://openalex.org/W2164195112","https://openalex.org/W2169855821","https://openalex.org/W2251394420","https://openalex.org/W2396526128","https://openalex.org/W2463491993","https://openalex.org/W2539161094","https://openalex.org/W2559286704","https://openalex.org/W2575881999","https://openalex.org/W2653022485","https://openalex.org/W2746998670","https://openalex.org/W2750351539","https://openalex.org/W2759862312","https://openalex.org/W2765159515","https://openalex.org/W2765788477","https://openalex.org/W2766381320","https://openalex.org/W2772849600","https://openalex.org/W2775548897","https://openalex.org/W2780195716","https://openalex.org/W2789727803","https://openalex.org/W2796950926","https://openalex.org/W2888644200","https://openalex.org/W2889785844","https://openalex.org/W2922627533","https://openalex.org/W2952726574","https://openalex.org/W2958974105","https://openalex.org/W2996334456","https://openalex.org/W3009346654","https://openalex.org/W3034217449","https://openalex.org/W3045708036","https://openalex.org/W3086434698","https://openalex.org/W3091206464","https://openalex.org/W3165328902","https://openalex.org/W3166817489","https://openalex.org/W3167373639","https://openalex.org/W3171869391","https://openalex.org/W3195216267","https://openalex.org/W3201508216","https://openalex.org/W4308809837","https://openalex.org/W4323637044","https://openalex.org/W4408676248","https://openalex.org/W4408676265","https://openalex.org/W4408693379","https://openalex.org/W4409406505","https://openalex.org/W4409645348","https://openalex.org/W4410192102","https://openalex.org/W4410283395","https://openalex.org/W4410314612","https://openalex.org/W4410464236","https://openalex.org/W4410464354","https://openalex.org/W4410503761","https://openalex.org/W4410601630","https://openalex.org/W4411224696","https://openalex.org/W4411275194","https://openalex.org/W4411307487","https://openalex.org/W4411367118","https://openalex.org/W4411534736","https://openalex.org/W4411604864","https://openalex.org/W4411633991","https://openalex.org/W4411749221","https://openalex.org/W4411829076","https://openalex.org/W4412162106","https://openalex.org/W4412374183"],"related_works":["https://openalex.org/W4310875026","https://openalex.org/W2478883290","https://openalex.org/W3217285323","https://openalex.org/W2038231614","https://openalex.org/W2943607821","https://openalex.org/W36352274","https://openalex.org/W2309196980","https://openalex.org/W2999984936","https://openalex.org/W7220413336","https://openalex.org/W2402065433"],"abstract_inverted_index":{"This":[0],"study":[1],"investigates":[2],"the":[3,60,167,209,236],"extent":[4],"to":[5,12,58,118,235],"which":[6],"social":[7],"media":[8],"analytics":[9,223],"(SMA)":[10],"contributes":[11],"organizational":[13,115,146,257],"performance":[14,52,121],"across":[15],"five":[16],"major":[17],"sectors:":[18],"retail,":[19],"finance,":[20],"healthcare,":[21],"manufacturing,":[22],"and":[23,51,72,114,205,211,222,252],"education.":[24],"Employing":[25],"a":[26,38],"cross-sectional":[27],"quantitative":[28],"research":[29],"design,":[30],"data":[31,49,203],"were":[32,56],"collected":[33],"from":[34],"327":[35],"organizations":[36],"through":[37,193],"structured":[39],"survey":[40],"instrument":[41],"measuring":[42],"SMA":[43,63,86,113,138,171,202,242],"adoption,":[44],"strategic":[45,110],"alignment,":[46],"internal":[47,141],"integration,":[48],"reliability,":[50],"outcomes.":[53],"Five":[54],"hypotheses":[55],"tested":[57],"evaluate":[59],"influence":[61],"of":[62,85,169,229,239,247],"on":[64],"customer":[65,90],"engagement,":[66],"financial":[67,120],"performance,":[68],"operational":[69,250],"efficiency,":[70],"innovation,":[71],"sector-specific":[73],"usage":[74],"patterns.":[75],"The":[76,232],"findings":[77,165,233],"confirmed":[78,192],"Hypothesis":[79,104,134,160,189],"1,":[80],"indicating":[81],"that":[82,109,137,166],"higher":[83],"levels":[84],"adoption":[87],"significantly":[88,173],"enhance":[89],"engagement":[91,254],"(\u03b2":[92,122,148,177],"=":[93,96,102,123,126,132,149,152,155,158,178,181,187,215],"0.38,":[94],"t":[95,125,151,180],"5.91,":[97],"p":[98,128,154,183,217],"<":[99,129,184,218],".001,":[100,130,185],"R\u00b2":[101,131,157,186],".27).":[103],"2":[105],"was":[106,162,191],"supported,":[107],"showing":[108],"alignment":[111,221],"between":[112,208],"goals":[116],"leads":[117],"improved":[119],"0.41,":[124],"6.74,":[127],".33).":[133],"3":[135],"demonstrated":[136],"integration":[139],"into":[140],"operations":[142],"correlates":[143],"with":[144],"increased":[145],"efficiency":[147],"0.29,":[150],"4.12,":[153],".000,":[156],".22).":[159],"4":[161],"validated":[163],"by":[164],"use":[168],"predictive":[170],"tools":[172],"enhances":[174],"innovation":[175],"outcomes":[176],"0.35,":[179],"5.43,":[182],".25).":[188],"5":[190],"sectoral":[194],"analysis,":[195],"revealing":[196],"statistically":[197],"significant":[198],"differences":[199],"in":[200,255],"perceived":[201],"reliability":[204],"utilization,":[206],"particularly":[207],"retail":[210],"education":[212],"sectors":[213],"(F":[214],"7.68,":[216],".001).":[219],"Strategic":[220],"maturity":[224],"emerged":[225],"as":[226,243],"key":[227],"mediators":[228],"these":[230],"effects.":[231],"contribute":[234],"growing":[237],"body":[238],"evidence":[240],"positioning":[241],"an":[244],"essential":[245],"driver":[246],"competitive":[248],"advantage,":[249],"agility,":[251],"stakeholder":[253],"contemporary":[256],"contexts.":[258]},"counts_by_year":[{"year":2025,"cited_by_count":47},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":12}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-08-04T00:00:00"}
