{"id":"https://openalex.org/W4412410941","doi":"https://doi.org/10.13088/jiis.2025.31.2.041","title":"Visual and Verbal Explosiveness in eWOM: Dual-Route Impacts on Consumer Attention and Decision-Making","display_name":"Visual and Verbal Explosiveness in eWOM: Dual-Route Impacts on Consumer Attention and Decision-Making","publication_year":2025,"publication_date":"2025-06-30","ids":{"openalex":"https://openalex.org/W4412410941","doi":"https://doi.org/10.13088/jiis.2025.31.2.041"},"language":"en","primary_location":{"id":"doi:10.13088/jiis.2025.31.2.041","doi":"https://doi.org/10.13088/jiis.2025.31.2.041","is_oa":true,"landing_page_url":"https://doi.org/10.13088/jiis.2025.31.2.041","pdf_url":null,"source":{"id":"https://openalex.org/S4306515669","display_name":"Journal of Intelligence and Information Systems","issn_l":"2288-4866","issn":["2288-4866","2288-4882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligence and Information Systems","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.13088/jiis.2025.31.2.041","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Liwan Liu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Liwan Liu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037357777","display_name":"Elena Kim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elena Kim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5050558950","display_name":"Jaewon Royce Choi","orcid":"https://orcid.org/0000-0001-9795-553X","observed_orcids":["https://orcid.org/0000-0001-9795-553X","https://orcid.org/0000-0002-0224-9067","https://orcid.org/0000-0003-1847-4709"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jaewon Choi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.16577679,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"31","issue":"2","first_page":"41","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9160000085830688},{"id":"https://openalex.org/keywords/consumer-attention","display_name":"consumer attention","score":0.9710000157356262},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8479999899864197},{"id":"https://openalex.org/keywords/content-views","display_name":"content views","score":0.44999998807907104},{"id":"https://openalex.org/keywords/intention-to-recommend","display_name":"recommendation intention","score":0.7950000166893005},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8700000047683716},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.9990000128746033},{"id":"https://openalex.org/keywords/digital-engagement","display_name":"digital engagement","score":0.7839999794960022},{"id":"https://openalex.org/keywords/social-media-reviews","display_name":"social media reviews","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.7540451288223267},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.4703260660171509},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44169723987579346},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.434339702129364},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39073804020881653},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38393181562423706},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3773425817489624},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.18795955181121826},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.14635449647903442},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09580233693122864},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.13088/jiis.2025.31.2.041","doi":"https://doi.org/10.13088/jiis.2025.31.2.041","is_oa":true,"landing_page_url":"https://doi.org/10.13088/jiis.2025.31.2.041","pdf_url":null,"source":{"id":"https://openalex.org/S4306515669","display_name":"Journal of Intelligence and Information Systems","issn_l":"2288-4866","issn":["2288-4866","2288-4882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligence and Information Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.13088/jiis.2025.31.2.041","doi":"https://doi.org/10.13088/jiis.2025.31.2.041","is_oa":true,"landing_page_url":"https://doi.org/10.13088/jiis.2025.31.2.041","pdf_url":null,"source":{"id":"https://openalex.org/S4306515669","display_name":"Journal of Intelligence and Information Systems","issn_l":"2288-4866","issn":["2288-4866","2288-4882"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligence and Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.6600000262260437}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2182209975","https://openalex.org/W2787294799","https://openalex.org/W2580537763","https://openalex.org/W2125664509","https://openalex.org/W2353039266","https://openalex.org/W2528038857","https://openalex.org/W2060375835","https://openalex.org/W2119811964","https://openalex.org/W3108188144","https://openalex.org/W2115529574"],"abstract_inverted_index":{"\ucd5c\uadfc":[0],"\uc18c\ube44\uc790\ub4e4\uc740":[1],"\uc81c\ud488\uc774\ub098":[2],"\uc11c\ube44\uc2a4\ub97c":[3],"\uc120\ud0dd\ud558\uae30\uc5d0":[4],"\uc55e\uc11c":[5],"\uc18c\uc15c":[6],"\ubbf8\ub514\uc5b4":[7],"\ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758":[8],"\uc804\uc790":[9],"\uad6c\uc804(eWOM)\uc5d0":[10],"\ub300\ud55c":[11,128],"\uc758\uc874\ub3c4\ub97c":[12],"\uc810\uc810":[13],"\ub192\uc774\uace0":[14],"\uc788\uc73c\uba70,":[15],"\uc774\ub7ec\ud55c":[16,75,96],"\ud589\ub3d9\uc740":[17],"\uad6c\ub9e4":[18,89],"\uc758\uc0ac\uacb0\uc815\uc5d0":[19],"\uc911\ub300\ud55c":[20],"\uc601\ud5a5\uc744":[21,92,114],"\ubbf8\uce60":[22],"\ubfd0":[23],"\uc544\ub2c8\ub77c":[24],"\uae30\uc5c5":[25],"\uc6b4\uc601\uc790\ub4e4\uc5d0\uac8c":[26],"\uc804\ub7b5\uc801":[27],"\uace0\ub824":[28],"\uc694\uc18c\ub85c":[29],"\ubd80\uc0c1\ud558\uace0":[30],"\uc788\ub2e4.":[31],"\ubcf8":[32,73,118],"\uc5f0\uad6c\ub294":[33,74,119],"\uac10\uc815\uc801\uc73c\ub85c":[34],"\uc790\uadf9\uc801\uc778":[35],"\ud45c\ud604\uc744":[36],"\ud1b5\ud574":[37],"\uc18c\ube44\uc790\uc758":[38,68,84,98],"\uc8fc\uc758\ub97c":[39],"\ud6a8\uacfc\uc801\uc73c\ub85c":[40],"\ud658\uae30\uc2dc\ud0a4\ub294":[41],"\ubb38\uc7a5\uc744":[42],"\u2018\ud3ed\ubc1c\uc801":[43,51],"\ud14d\uc2a4\ud2b8\u2019\ub85c,":[44],"\uac15\ub82c\ud55c":[45],"\uc2dc\uac01\uc801":[46,120],"\ud6a8\uacfc\ub85c":[47],"\ud765\ubbf8\ub97c":[48],"\uc720\ubc1c\ud558\ub294":[49],"\uc774\ubbf8\uc9c0\ub97c":[50],"\uc774\ubbf8\uc9c0\u2019\ub85c":[52],"\uc815\uc758\ud55c\ub2e4.":[53],"\uc608\ub97c":[54],"\ub4e4\uc5b4":[55],"\u2018\uc0c1\uc0c1":[56],"\ucd08\uc6d4":[57],"\ud560\uc778\u2019\uacfc":[58],"\uac19\uc740":[59],"\ubb38\uad6c\ub098,":[60],"\uac15\ud55c":[61],"\uc0c9\ucc44":[62],"\ub300\ube44\uc640":[63],"\uc0dd\uc0dd\ud55c":[64],"\uc0c9\uac10\uc744":[65],"\ud65c\uc6a9\ud55c":[66],"\uc774\ubbf8\uc9c0\ub294":[67],"\uc8fc\ubaa9\uc744":[69],"\ub04c\uace0":[70],"\uad00\uc2ec\uc744":[71],"\uc99d\ud3ed\uc2dc\ud0a8\ub2e4.":[72],"\ud3ed\ubc1c\uc801":[76],"\ud14d\uc2a4\ud2b8\uc640":[77],"\uc774\ubbf8\uc9c0":[78],"\uae30\ubc18":[79,133],"\ub313\uae00\uc774":[80],"eWOM":[81,132],"\ucee4\ubba4\ub2c8\ucf00\uc774\uc158":[82],"\ub0b4\uc5d0\uc11c":[83],"\uc8fc\uc758":[85],"\uc9d1\uc911,":[86],"\ucf58\ud150\uce20":[87],"\uc870\ud68c\uc218,":[88],"\uacb0\uc815\uc5d0":[90],"\ubbf8\uce58\ub294":[91,115],"\ubd84\uc11d\ud558\uc600\ub2e4.":[93],"\ubd84\uc11d":[94],"\uacb0\uacfc,":[95],"\uc790\uadf9\ub4e4\uc740":[97],"\uac10\uc815\uc801\uff65\uc778\uc9c0\uc801":[99],"\ubc18\uc751\uc744":[100],"\uc720\uc758\ud558\uac8c":[101],"\uc720\ubc1c\ud558\uba70,":[102],"\uc774\ub294":[103],"\ucd94\ucc9c":[104],"\uc758\ub3c4,":[105],"\uc18c\ube44\uc790":[106,124],"\ub9cc\uc871\ub3c4,":[107],"\uc0ac\uc6a9\uc790":[108],"\uc0dd\uc131":[109],"\ucf58\ud150\uce20(UGC),":[110],"\ub514\uc9c0\ud138":[111],"\ucc38\uc5ec\uc5d0":[112],"\uae0d\uc815\uc801\uc778":[113],"\uac83\uc73c\ub85c":[116],"\ub098\ud0c0\ub0ac\ub2e4.":[117],"\ubc0f":[121],"\uc5b8\uc5b4\uc801":[122],"\uc790\uadf9\uc774":[123],"\ud589\ub3d9\uc5d0":[125],"\uc791\uc6a9\ud558\ub294":[126],"\uba54\ucee4\ub2c8\uc998\uc5d0":[127],"\uc774\ud574\ub97c":[129],"\uc2ec\ud654\uc2dc\ud0a4\uba70,":[130],"\ud6a8\uacfc\uc801\uc778":[131],"\ub9c8\ucf00\ud305":[134],"\uc804\ub7b5":[135],"\uc218\ub9bd\uc5d0":[136],"\uc2e4\uc9c8\uc801\uc778":[137],"\uc2dc\uc0ac\uc810\uc744":[138],"\uc81c\uacf5\ud55c\ub2e4.":[139]},"counts_by_year":[],"updated_date":"2026-09-24T07:57:37.273135","created_date":"2025-10-10T00:00:00"}
