{"id":"https://openalex.org/W4412371380","doi":"https://doi.org/10.11118/ejobsat.2025.001","title":"Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels","display_name":"Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels","publication_year":2025,"publication_date":"2025-06-30","ids":{"openalex":"https://openalex.org/W4412371380","doi":"https://doi.org/10.11118/ejobsat.2025.001"},"language":"en","primary_location":{"id":"doi:10.11118/ejobsat.2025.001","doi":"https://doi.org/10.11118/ejobsat.2025.001","is_oa":true,"landing_page_url":"https://doi.org/10.11118/ejobsat.2025.001","pdf_url":"http://ejobsat.cz/pdfs/ejo/2025/01/01.pdf","source":{"id":"https://openalex.org/S4210179226","display_name":"European Journal of Business Science and Technology","issn_l":"2336-6494","issn":["2336-6494","2694-7161"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310314396","host_organization_name":"Mendel University in Brno","host_organization_lineage":["https://openalex.org/P4310314396"],"host_organization_lineage_names":["Mendel University in Brno"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Business Science and Technology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ejobsat.cz/pdfs/ejo/2025/01/01.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5116601636","display_name":"Julian Hoesen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I56081889","display_name":"Mendel University in Brno","ror":"https://ror.org/058aeep47","country_code":"CZ","type":"education","lineage":["https://openalex.org/I56081889"]}],"countries":["CZ"],"is_corresponding":true,"raw_author_name":"Julian Hoesen","raw_affiliation_strings":["Mendel University in Brno, Czech Republic"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mendel University in Brno, Czech Republic","institution_ids":["https://openalex.org/I56081889"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5116601636"],"corresponding_institution_ids":["https://openalex.org/I56081889"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.12527311,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"1","first_page":"5","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.4602000117301941,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.4602000117301941,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.3167000114917755,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.10100000351667404,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-labels","display_name":"sustainability labels","score":0.906000018119812},{"id":"https://openalex.org/keywords/perceived-authenticity","display_name":"perceived authenticity","score":0.8920000195503235},{"id":"https://openalex.org/keywords/product-price","display_name":"product price","score":0.8740000128746033},{"id":"https://openalex.org/keywords/consumer-skepticism","display_name":"consumer skepticism","score":0.8809999823570251},{"id":"https://openalex.org/keywords/sustainable-food-consumption","display_name":"sustainable food consumption","score":0.6850000023841858},{"id":"https://openalex.org/keywords/implicit-attitudes","display_name":"implicit attitudes","score":0.5400000214576721},{"id":"https://openalex.org/keywords/explicit-attitudes","display_name":"explicit attitudes","score":0.7760000228881836},{"id":"https://openalex.org/keywords/heuristic-decision-making","display_name":"heuristic decision making","score":0.5899999737739563},{"id":"https://openalex.org/keywords/consumer-purchasing-behavior","display_name":"consumer purchasing behavior","score":0.4909999966621399},{"id":"https://openalex.org/keywords/nationality-differences","display_name":"nationality differences","score":0.4620000123977661},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.902999997138977},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.5},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.421999990940094}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6645454168319702},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6608006954193115},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.47514843940734863},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46501782536506653},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4437764883041382},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4405820965766907},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4095168709754944},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2487713098526001},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14845147728919983},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.11118/ejobsat.2025.001","doi":"https://doi.org/10.11118/ejobsat.2025.001","is_oa":true,"landing_page_url":"https://doi.org/10.11118/ejobsat.2025.001","pdf_url":"http://ejobsat.cz/pdfs/ejo/2025/01/01.pdf","source":{"id":"https://openalex.org/S4210179226","display_name":"European Journal of Business Science and Technology","issn_l":"2336-6494","issn":["2336-6494","2694-7161"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310314396","host_organization_name":"Mendel University in Brno","host_organization_lineage":["https://openalex.org/P4310314396"],"host_organization_lineage_names":["Mendel University in Brno"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Business Science and Technology","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.11118/ejobsat.2025.001","doi":"https://doi.org/10.11118/ejobsat.2025.001","is_oa":true,"landing_page_url":"https://doi.org/10.11118/ejobsat.2025.001","pdf_url":"http://ejobsat.cz/pdfs/ejo/2025/01/01.pdf","source":{"id":"https://openalex.org/S4210179226","display_name":"European Journal of Business Science and Technology","issn_l":"2336-6494","issn":["2336-6494","2694-7161"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310314396","host_organization_name":"Mendel University in Brno","host_organization_lineage":["https://openalex.org/P4310314396"],"host_organization_lineage_names":["Mendel University in Brno"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Business Science and Technology","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4412371380.pdf","grobid_xml":"https://content.openalex.org/works/W4412371380.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W67667257","https://openalex.org/W319886287","https://openalex.org/W1967839936","https://openalex.org/W1980038589","https://openalex.org/W1998111121","https://openalex.org/W2076879021","https://openalex.org/W2086888884","https://openalex.org/W2158302711","https://openalex.org/W2773802563","https://openalex.org/W2800456705","https://openalex.org/W2904141081","https://openalex.org/W3016694873","https://openalex.org/W3110839411","https://openalex.org/W3118333132","https://openalex.org/W3123909078","https://openalex.org/W3126662706","https://openalex.org/W3140641139","https://openalex.org/W3161043598","https://openalex.org/W3161395694","https://openalex.org/W3186515268","https://openalex.org/W3189223105","https://openalex.org/W3198770929","https://openalex.org/W4200498021","https://openalex.org/W4231165370","https://openalex.org/W4320341967","https://openalex.org/W4385296615","https://openalex.org/W4386410611","https://openalex.org/W4401976625"],"related_works":["https://openalex.org/W1498090503","https://openalex.org/W4206396619","https://openalex.org/W3032739460","https://openalex.org/W1544681840","https://openalex.org/W4214885392","https://openalex.org/W4223425174","https://openalex.org/W2050473667","https://openalex.org/W4283813430","https://openalex.org/W3214344174","https://openalex.org/W2038299887"],"abstract_inverted_index":{"In":[0,27],"the":[1,22,38,43,64,76],"German-speaking":[2],"food":[3],"market,":[4],"a":[5,28,71,79],"significant":[6],"gap":[7],"exists":[8],"between":[9],"consumer":[10],"preference":[11],"for":[12],"sustainable":[13],"options":[14],"and":[15,36,87,93,109,122,129,138],"purchasing":[16],"behavior,":[17],"primarily":[18],"due":[19],"to":[20,111,119,126],"skepticismabout":[21],"authenticity":[23],"of":[24,40,78],"sustainability":[25,46],"claims.":[26],"study":[29,104],"involving":[30],"368":[31],"participants":[32],"from":[33],"Germany,":[34],"Austria,":[35],"Switzerland,":[37],"influence":[39],"price":[41,73],"on":[42,53],"perceived":[44,101],"authenticityof":[45],"labels":[47],"was":[48],"examined.":[49],"Participants":[50],"were":[51,61],"surveyed":[52],"their":[54,58],"explicit":[55],"attitudes,":[56],"while":[57],"implicit":[59,65],"attitudes":[60,108],"assessed":[62],"using":[63],"association":[66],"test(IAT).":[67],"Results":[68],"show":[69],"that":[70],"higher":[72,100],"significantly":[74],"improves":[75],"perception":[77],"product's":[80],"authenticity.":[81,102],"Socioeconomic":[82],"factors,":[83],"such":[84],"as":[85],"nationality":[86,92],"gender,":[88],"are":[89],"significant,with":[90],"Swiss":[91],"female":[94],"gender":[95],"showing":[96],"strong":[97],"correlations":[98],"with":[99],"This":[103],"uniquely":[105],"examines":[106],"initial":[107],"reactions":[110],"reflectheuristic":[112],"consumption":[113],"decisions.":[114],"Insights":[115],"can":[116],"be":[117],"used":[118],"develop":[120],"pricing":[121],"marketing":[123],"strategies":[124],"tailored":[125],"different":[127],"markets":[128],"target":[130],"groups,":[131],"effectively":[132],"addressing":[133],"consumerskepticism":[134],"through":[135],"targeted":[136],"communication":[137],"pricing.":[139]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2025-10-10T00:00:00"}
