{"id":"https://openalex.org/W4411778199","doi":"https://doi.org/10.24198/jkk.v13i1.62550","title":"Instagram as CSR bridge: Comparing hotel strategies in Indonesia-France","display_name":"Instagram as CSR bridge: Comparing hotel strategies in Indonesia-France","publication_year":2025,"publication_date":"2025-06-29","ids":{"openalex":"https://openalex.org/W4411778199","doi":"https://doi.org/10.24198/jkk.v13i1.62550"},"language":"en","primary_location":{"id":"doi:10.24198/jkk.v13i1.62550","doi":"https://doi.org/10.24198/jkk.v13i1.62550","is_oa":true,"landing_page_url":"https://doi.org/10.24198/jkk.v13i1.62550","pdf_url":null,"source":{"id":"https://openalex.org/S4210173848","display_name":"Jurnal Kajian Komunikasi","issn_l":"2303-2006","issn":["2303-2006","2477-5606"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kajian Komunikasi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.24198/jkk.v13i1.62550","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030616046","display_name":"I Made Widiantara","orcid":"https://orcid.org/0000-0002-8423-6955","observed_orcids":["https://orcid.org/0000-0002-8423-6955"]},"institutions":[{"id":"https://openalex.org/I4405262943","display_name":"Politeknik Negeri Bali","ror":"https://ror.org/00eb9kv84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262943"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Made Widiantara","raw_affiliation_strings":["Politeknik Negeri Bali"],"raw_orcid":"https://orcid.org/0000-0002-8423-6955","affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bali","institution_ids":["https://openalex.org/I4405262943"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014930615","display_name":"M. Bonneau","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I49451733","display_name":"Universit\u00e9 d'Angers","ror":"https://ror.org/04yrqp957","country_code":"FR","type":"education","lineage":["https://openalex.org/I49451733"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Marie Christine Bonneau","raw_affiliation_strings":["University of Angers"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Angers","institution_ids":["https://openalex.org/I49451733"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065819629","display_name":"Kadek Dwi Cahaya Putra","orcid":"https://orcid.org/0000-0001-8424-5694","observed_orcids":["https://orcid.org/0000-0001-8424-5694"]},"institutions":[{"id":"https://openalex.org/I4405262943","display_name":"Politeknik Negeri Bali","ror":"https://ror.org/00eb9kv84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262943"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kadek Dwi Cahaya Putra","raw_affiliation_strings":["Politeknik Negeri Bali"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bali","institution_ids":["https://openalex.org/I4405262943"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090673042","display_name":"I Wayan Edi Arsawan","orcid":"https://orcid.org/0000-0001-8493-5249","observed_orcids":["https://orcid.org/0000-0001-8493-5249"]},"institutions":[{"id":"https://openalex.org/I4405262943","display_name":"Politeknik Negeri Bali","ror":"https://ror.org/00eb9kv84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262943"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Wayan Edi Arsawan","raw_affiliation_strings":["Politeknik Negeri Bali"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bali","institution_ids":["https://openalex.org/I4405262943"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079613798","display_name":"Upayana Wiguna Eka Saputra","orcid":"https://orcid.org/0000-0001-8998-244X","observed_orcids":["https://orcid.org/0000-0001-8998-244X"]},"institutions":[{"id":"https://openalex.org/I4405262943","display_name":"Politeknik Negeri Bali","ror":"https://ror.org/00eb9kv84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262943"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Upayana Wiguna Eka Saputra","raw_affiliation_strings":["Politeknik Negeri Bali"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bali","institution_ids":["https://openalex.org/I4405262943"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1500000,"currency":"IDR","value_usd":98},"apc_paid":{"value":1500000,"currency":"IDR","value_usd":98},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.14525262,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"1","first_page":"18","last_page":"36"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8324999809265137,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8324999809265137,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.1103999987244606,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.03500000014901161,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/csr-communication","display_name":"CSR communication","score":0.9620000123977661},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9210000038146973},{"id":"https://openalex.org/keywords/hotel-marketing","display_name":"hotel marketing","score":0.6299999952316284},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.8740000128746033},{"id":"https://openalex.org/keywords/accor","display_name":"Accor","score":0.6620000004768372},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.7160000205039978},{"id":"https://openalex.org/keywords/jakarta","display_name":"Jakarta","score":0.5189999938011169},{"id":"https://openalex.org/keywords/paris","display_name":"Paris","score":0.9950000047683716},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5879999995231628}],"concepts":[{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.753216028213501},{"id":"https://openalex.org/C100776233","wikidata":"https://www.wikidata.org/wiki/Q2532492","display_name":"Bridge (graph theory)","level":2,"score":0.5926120281219482},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5199928879737854},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34619975090026855},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.32198113203048706},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3121248781681061},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2039342224597931},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07789427042007446},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24198/jkk.v13i1.62550","doi":"https://doi.org/10.24198/jkk.v13i1.62550","is_oa":true,"landing_page_url":"https://doi.org/10.24198/jkk.v13i1.62550","pdf_url":null,"source":{"id":"https://openalex.org/S4210173848","display_name":"Jurnal Kajian Komunikasi","issn_l":"2303-2006","issn":["2303-2006","2477-5606"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kajian Komunikasi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24198/jkk.v13i1.62550","doi":"https://doi.org/10.24198/jkk.v13i1.62550","is_oa":true,"landing_page_url":"https://doi.org/10.24198/jkk.v13i1.62550","pdf_url":null,"source":{"id":"https://openalex.org/S4210173848","display_name":"Jurnal Kajian Komunikasi","issn_l":"2303-2006","issn":["2303-2006","2477-5606"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Kajian Komunikasi","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3118640379","https://openalex.org/W3199815307","https://openalex.org/W2754215895","https://openalex.org/W2767533230","https://openalex.org/W2923522460","https://openalex.org/W2698231858","https://openalex.org/W3107243344","https://openalex.org/W2759980104","https://openalex.org/W2980164204"],"abstract_inverted_index":{"Background:":[0],"This":[1],"study":[2,48],"compares":[3],"the":[4,24,36,52,66,106,130,136,223,239],"practice":[5],"of":[6,29,38,46,56,194,225],"CSR":[7,22,53,69,131,154,163,235,240,257],"communication":[8,54,70,132,258],"by":[9,135],"French":[10,57,141,157,171,183,195],"hotels":[11,25,58,80,88,142,158,172,184,196],"operating":[12,59,81,89],"in":[13,35,60,82,90,129,143,159,169,173,185,197,210,222,233],"Jakarta":[14,61,83,144,160,174,198],"(Indonesia)":[15],"and":[16,27,41,62,64,71,84,101,119,145,179,191,205,252],"Paris":[17,63,146,186],"(France).":[18],"It":[19,246],"explores":[20],"what":[21],"themes":[23,241],"communicate":[26],"which":[28],"them":[30],"lead":[31],"to":[32,50,149,208,216],"consumer":[33,72],"engagement":[34,213,221,251],"form":[37,224],"likes,":[39],"comments,":[40,206],"shares.":[42,226],"Purpose:":[43],"The":[44,75,95,110,124],"purpose":[45],"this":[47],"is":[49,214],"investigate":[51],"strategies":[55],"determine":[65],"relationship":[67],"between":[68],"engagement.":[73],"Methods:":[74],"samples,":[76],"seven":[77],"(7)":[78],"Accor":[79,87],"six":[85],"(6)":[86],"Paris,":[91,211],"were":[92,103,112],"purposively":[93],"selected.":[94],"content":[96],"analysis":[97,118,126],"method":[98],"was":[99],"used,":[100],"data":[102,111,125],"collected":[104],"from":[105],"hotels\u2019":[107],"Instagram":[108,148,166],"accounts.":[109],"then":[113],"examined":[114],"using":[115],"descriptive":[116],"statistical":[117],"multiple":[120],"regression":[121],"techniques.":[122],"Results:":[123],"shows":[127],"differences":[128],"strategy":[133],"applied":[134],"two":[137],"sampled":[138],"hotels.":[139],"Both":[140],"use":[147],"publish":[150,161],"information":[151],"about":[152],"their":[153],"programs,":[155],"but":[156],"more":[162,200,231,255],"posts":[164],"on":[165,176,188],"than":[167],"those":[168,209],"Paris.":[170],"focus":[175,187],"environment,":[177,189],"society,":[178],"economic":[180],"prosperity,":[181],"while":[182],"diversity,":[190],"society.":[192],"Customers":[193],"show":[199],"engagement,":[201],"particularly":[202],"through":[203],"likes":[204],"compared":[207],"where":[212],"limited":[215],"likes.":[217],"Neither":[218],"group":[219],"showed":[220],"Implications:":[227],"Hotels":[228],"should":[229],"be":[230],"selective":[232],"communicating":[234],"via":[236],"Instagram,":[237],"considering":[238],"that":[242],"customers":[243],"care":[244],"about.":[245],"could":[247],"help":[248],"improve":[249],"customer":[250],"create":[253],"a":[254],"effective":[256],"strategy.":[259]},"counts_by_year":[],"updated_date":"2026-09-30T09:27:27.532063","created_date":"2025-10-10T00:00:00"}
