{"id":"https://openalex.org/W4411606599","doi":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","title":"A Review of Ethical Considerations in AI-Driven Marketing Analytics: Privacy, Transparency, and Consumer Trust","display_name":"A Review of Ethical Considerations in AI-Driven Marketing Analytics: Privacy, Transparency, and Consumer Trust","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4411606599","doi":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435"},"language":"en","primary_location":{"id":"doi:10.54660/.ijmrge.2021.2.2.428-435","doi":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250624190935_MGE-2025-3-373.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250624190935_MGE-2025-3-373.1.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5118458059","display_name":"Ifeoluwa Oreofe Oluwafemi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I51532219","display_name":"University of Lincoln","ror":"https://ror.org/03yeq9x20","country_code":"GB","type":"education","lineage":["https://openalex.org/I51532219"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ifeoluwa Oreofe Oluwafemi","raw_affiliation_strings":["University of Lincoln , UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Lincoln , UK","institution_ids":["https://openalex.org/I51532219"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Tosin Clement","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tosin Clement","raw_affiliation_strings":["Independent Researcher , Lagos Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Lagos Nigeria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117415370","display_name":"Oluwasanmi Segun Adanigbo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Oluwasanmi Segun Adanigbo","raw_affiliation_strings":["Bancore Group HQ , Copenhagen , Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bancore Group HQ , Copenhagen , Denmark","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117448630","display_name":"Toluwase Peter Gbenle","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Toluwase Peter Gbenle","raw_affiliation_strings":["Soft-com Limited , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Soft-com Limited , Nigeria","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5116845884","display_name":"Bolaji Iyanu Adekunle","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bolaji Iyanu Adekunle","raw_affiliation_strings":["Data Analyst , Federal Ministry of Mines and Steel Development , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Data Analyst , Federal Ministry of Mines and Steel Development , Nigeria","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2921,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.57073756,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"2","issue":"2","first_page":"428","last_page":"435"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13364","display_name":"Digitalization, Law, and Regulation","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ethical-issues","display_name":"ethical considerations","score":0.6629999876022339},{"id":"https://openalex.org/keywords/consumer-privacy","display_name":"consumer privacy","score":0.9480000138282776},{"id":"https://openalex.org/keywords/algorithmic-transparency","display_name":"algorithmic transparency","score":0.9819999933242798},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9490000009536743},{"id":"https://openalex.org/keywords/customer-data","display_name":"customer data","score":0.6520000100135803},{"id":"https://openalex.org/keywords/algorithmic-opacity","display_name":"algorithmic opacity","score":0.7699999809265137},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.7540000081062317},{"id":"https://openalex.org/keywords/ai-regulation","display_name":"AI regulation","score":0.9169999957084656},{"id":"https://openalex.org/keywords/consumer-rights","display_name":"consumer rights","score":0.6480000019073486}],"concepts":[{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.8828849792480469},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5481212735176086},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49832797050476074},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4562562108039856},{"id":"https://openalex.org/C2778656907","wikidata":"https://www.wikidata.org/wiki/Q5164712","display_name":"Consumer privacy","level":3,"score":0.4333992004394531},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.37427282333374023},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.27281978726387024},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2035287320613861},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.14173924922943115}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54660/.ijmrge.2021.2.2.428-435","doi":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250624190935_MGE-2025-3-373.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54660/.ijmrge.2021.2.2.428-435","doi":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.2.428-435","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250624190935_MGE-2025-3-373.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411606599.pdf","grobid_xml":"https://content.openalex.org/works/W4411606599.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7134237784","https://openalex.org/W7165932397","https://openalex.org/W4400653452","https://openalex.org/W4387268973","https://openalex.org/W7203858522","https://openalex.org/W7147154722","https://openalex.org/W7217881732","https://openalex.org/W7220037026","https://openalex.org/W4415720584","https://openalex.org/W7196969754"],"abstract_inverted_index":{"This":[0],"paper":[1,55,138],"provides":[2],"a":[3,118],"comprehensive":[4],"review":[5],"of":[6,37,42,76,84,102],"the":[7,35,40,45,57,69,74,82,100,112],"ethical":[8,60,106,128,157],"considerations":[9],"in":[10,79,104,147,159],"AI-driven":[11,160],"marketing":[12,31,65,125],"analytics,":[13],"focusing":[14],"on":[15,47,87],"three":[16],"critical":[17],"aspects:":[18],"privacy,":[19,73],"transparency,":[20],"and":[21,44,59,81,90,99,126,134,145,156],"consumer":[22,38,48,72,88,132],"trust.":[23,136],"As":[24],"artificial":[25],"intelligence":[26],"(AI)":[27],"technologies":[28],"increasingly":[29],"shape":[30],"strategies,":[32],"concerns":[33],"surrounding":[34],"use":[36],"data,":[39],"transparency":[41,144],"algorithms,":[43,80],"impact":[46],"trust":[49,89],"have":[50],"gained":[51],"significant":[52],"attention.":[53],"The":[54,109,137],"explores":[56],"challenges":[58],"dilemmas":[61],"associated":[62],"with":[63,140],"AI-powered":[64],"tools,":[66],"such":[67],"as":[68],"risks":[70],"to":[71,116],"opacity":[75],"decision-making":[77],"processes":[78],"implications":[83],"these":[85],"issues":[86],"business":[91],"reputation.":[92],"Additionally,":[93],"it":[94],"reviews":[95],"existing":[96],"regulatory":[97,154],"frameworks":[98],"role":[101],"organizations":[103],"implementing":[105],"AI":[107,122,148],"practices.":[108],"study":[110],"highlights":[111],"need":[113],"for":[114,123,142,151],"businesses":[115],"strike":[117],"balance":[119],"between":[120],"leveraging":[121],"data-driven":[124],"maintaining":[127],"standards":[129],"that":[130],"protect":[131],"rights":[133],"promote":[135],"concludes":[139],"recommendations":[141],"improving":[143],"privacy":[146],"systems,":[149],"advocating":[150],"more":[152],"robust":[153],"oversight":[155],"guidelines":[158],"marketing.":[161]},"counts_by_year":[{"year":2026,"cited_by_count":13},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}
