{"id":"https://openalex.org/W4411417397","doi":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","title":"Media Production in Fintech: Leveraging Visual Storytelling to Enhance Consumer Trust and Engagement","display_name":"Media Production in Fintech: Leveraging Visual Storytelling to Enhance Consumer Trust and Engagement","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4411417397","doi":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803"},"language":"en","primary_location":{"id":"doi:10.54660/.ijmrge.2022.3.2.797-803","doi":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250618190009_MGE-2025-3-271.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250618190009_MGE-2025-3-271.1.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117764661","display_name":"Benjamin Monday Ojonugwa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Benjamin Monday Ojonugwa","raw_affiliation_strings":["Independent Researcher , Lagos Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Lagos Nigeria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117415370","display_name":"Oluwasanmi Segun Adanigbo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Oluwasanmi Segun Adanigbo","raw_affiliation_strings":["Independent Researcher , Lagos Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Lagos Nigeria","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5117809450","display_name":"Akoche Ochefu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Akoche Ochefu","raw_affiliation_strings":["Benue State Civil Service Commission , Benue , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Benue State Civil Service Commission , Benue , Nigeria","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9147,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.87394958,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"3","issue":"2","first_page":"797","last_page":"803"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.6640999913215637,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.6640999913215637,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.23280000686645508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.03920000046491623,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fintech","display_name":"fintech","score":0.9850000143051147},{"id":"https://openalex.org/keywords/visual-narrative","display_name":"visual narrative","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8220000267028809},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9750000238418579},{"id":"https://openalex.org/keywords/media-production","display_name":"media production","score":0.8209999799728394},{"id":"https://openalex.org/keywords/explanatory-videos","display_name":"explanatory videos","score":0.8820000290870667},{"id":"https://openalex.org/keywords/infographics","display_name":"infographics","score":0.9869999885559082},{"id":"https://openalex.org/keywords/interactive-content","display_name":"interactive content","score":0.75},{"id":"https://openalex.org/keywords/customer-testimonials","display_name":"customer testimonials","score":0.8679999709129333},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8859999775886536},{"id":"https://openalex.org/keywords/financial-literacy","display_name":"financial literacy","score":0.8799999952316284},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6909999847412109},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"augmented reality","score":0.7540000081062317},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"virtual reality","score":0.9789999723434448},{"id":"https://openalex.org/keywords/data-security","display_name":"data security","score":0.5690000057220459},{"id":"https://openalex.org/keywords/regulatory-compliance","display_name":"regulatory compliance","score":0.8870000243186951}],"concepts":[{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.7240463495254517},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.6150203347206116},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5773909091949463},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5085316896438599},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4411366581916809},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.4222128689289093},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3420056104660034},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26075273752212524},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.22253361344337463},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1196260154247284},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54660/.ijmrge.2022.3.2.797-803","doi":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250618190009_MGE-2025-3-271.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54660/.ijmrge.2022.3.2.797-803","doi":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2022.3.2.797-803","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250618190009_MGE-2025-3-271.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411417397.pdf","grobid_xml":"https://content.openalex.org/works/W4411417397.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7082493855","https://openalex.org/W7217556673","https://openalex.org/W7163869757","https://openalex.org/W7218677137","https://openalex.org/W7216212935","https://openalex.org/W4396653133","https://openalex.org/W7216727879","https://openalex.org/W6954918286","https://openalex.org/W7220763376","https://openalex.org/W7117568582"],"abstract_inverted_index":{"The":[0,228],"rise":[1],"of":[2,36,67,202,270],"fintech":[3,20,78,107,146,193,236,278],"has":[4],"transformed":[5],"the":[6,33,130,200,268],"financial":[7,17,37,83,189],"industry,":[8],"offering":[9],"innovative":[10],"digital":[11,163],"solutions":[12],"that":[13,185,257],"simplify":[14],"and":[15,29,43,70,92,104,112,133,142,218,225,243,254,287],"personalize":[16],"services.":[18],"However,":[19],"companies":[21,79,108,279],"face":[22],"significant":[23],"challenges":[24],"in":[25,122,221,263,284],"building":[26,155],"consumer":[27,173,216,282],"trust":[28,217],"engagement":[30,174],"due":[31],"to":[32,59,80,214,259,280],"abstract":[34,87],"nature":[35],"products,":[38],"concerns":[39],"over":[40],"data":[41],"security,":[42],"intense":[44],"competition.":[45],"This":[46,117,265],"review":[47,207,229],"explores":[48],"how":[49,209],"media":[50,159,237],"production,":[51,238],"particularly":[52],"visual":[53,118,210,271],"storytelling,":[54],"can":[55,109],"be":[56],"strategically":[57],"used":[58],"address":[60],"these":[61],"challenges,":[62],"fostering":[63],"a":[64,274,285],"greater":[65],"sense":[66],"transparency,":[68,245],"reliability,":[69],"emotional":[71,149],"connection":[72],"with":[73,151,188],"consumers.":[74],"Visual":[75],"storytelling":[76,211,262,272],"enables":[77],"clarify":[81],"complex":[82],"concepts,":[84],"breaking":[85],"down":[86],"processes":[88],"into":[89],"engaging,":[90],"relatable,":[91],"easy-to-understand":[93],"formats.":[94],"By":[95],"utilizing":[96],"techniques":[97,212],"such":[98,138,165,251],"as":[99,125,139,166,195,252,273],"animated":[100],"explainer":[101],"videos,":[102],"infographics,":[103],"interactive":[105],"content,":[106,137],"demystify":[110],"products":[111],"showcase":[113],"their":[114,152],"benefits":[115],"effectively.":[116],"clarity":[119],"is":[120],"critical":[121],"establishing":[123],"trust,":[124],"it":[126],"reassures":[127],"consumers":[128,187],"about":[129],"company\u2019s":[131],"transparency":[132],"reliability.":[134],"Moreover,":[135],"humanizing":[136],"customer":[140],"testimonials":[141],"behind-the-scenes":[143],"narratives,":[144],"helps":[145],"brands":[147,194],"create":[148],"connections":[150],"audiences,":[153],"ultimately":[154],"brand":[156,226],"loyalty.":[157,227],"Additionally,":[158],"production":[160],"tailored":[161],"for":[162,235,277],"platforms,":[164],"short-form":[167],"videos":[168],"on":[169],"social":[170],"media,":[171],"enhances":[172],"by":[175,231],"meeting":[176],"users":[177],"where":[178],"they":[179],"are":[180],"most":[181],"active.":[182],"Educational":[183],"content":[184],"empowers":[186],"literacy":[190],"further":[191,260],"establishes":[192],"trustworthy,":[196],"knowledgeable":[197],"entities.":[198],"Through":[199],"analysis":[201],"successful":[203],"case":[204],"studies,":[205],"this":[206],"demonstrates":[208],"contribute":[213],"increased":[215],"engagement,":[219],"resulting":[220],"higher":[222],"user":[223],"retention":[224],"concludes":[230],"discussing":[232],"best":[233],"practices":[234],"including":[239],"maintaining":[240],"regulatory":[241],"compliance":[242],"ethical":[244],"while":[246],"also":[247],"highlighting":[248],"emerging":[249],"trends,":[250],"augmented":[253],"virtual":[255],"reality,":[256],"promise":[258],"advance":[261],"fintech.":[264],"study":[266],"underscores":[267],"potential":[269],"powerful":[275],"tool":[276],"strengthen":[281],"relationships":[283],"competitive":[286],"rapidly":[288],"evolving":[289],"market.":[290]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3}],"updated_date":"2026-08-24T07:32:12.397491","created_date":"2025-10-10T00:00:00"}