{"id":"https://openalex.org/W4411368497","doi":"https://doi.org/10.3390/jtaer20020148","title":"From Virtual Experience to Real Action: Efficiency\u2013Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior","display_name":"From Virtual Experience to Real Action: Efficiency\u2013Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior","publication_year":2025,"publication_date":"2025-06-17","ids":{"openalex":"https://openalex.org/W4411368497","doi":"https://doi.org/10.3390/jtaer20020148"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer20020148","doi":"https://doi.org/10.3390/jtaer20020148","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020148","pdf_url":"https://www.mdpi.com/0718-1876/20/2/148/pdf?version=1750168413","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4411368497"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/0718-1876/20/2/148/pdf?version=1750168413","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067716391","display_name":"Zhitao Chen","orcid":"https://orcid.org/0009-0002-5542-7215","observed_orcids":["https://orcid.org/0009-0002-5542-7215"]},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Zhi-Tao Chen","raw_affiliation_strings":["School of Business, Macau University of Science and Technology, Macau SAR 999078, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Macau University of Science and Technology, Macau SAR 999078, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084022075","display_name":"Guicheng James Shi","orcid":"https://orcid.org/0000-0001-5698-1141","observed_orcids":["https://orcid.org/0000-0001-5698-1141"]},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Guicheng Shi","raw_affiliation_strings":["School of Business, Macau University of Science and Technology, Macau SAR 999078, China"],"raw_orcid":"https://orcid.org/0000-0001-5698-1141","affiliations":[{"raw_affiliation_string":"School of Business, Macau University of Science and Technology, Macau SAR 999078, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103113288","display_name":"Yu-Hao Zheng","orcid":"https://orcid.org/0000-0003-3858-1157","observed_orcids":["https://orcid.org/0000-0003-3858-1157"]},"institutions":[{"id":"https://openalex.org/I167274908","display_name":"Guangxi Minzu University","ror":"https://ror.org/0495efn48","country_code":"CN","type":"education","lineage":["https://openalex.org/I167274908"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yu-Hao Zheng","raw_affiliation_strings":["School of Management, Guangxi Minzu University, Nanning 530006, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Guangxi Minzu University, Nanning 530006, China","institution_ids":["https://openalex.org/I167274908"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5103113288"],"corresponding_institution_ids":["https://openalex.org/I167274908"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1207},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1207},"fwci":1.4542,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.82843784,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"20","issue":"2","first_page":"148","last_page":"148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.33640000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.33640000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.19249999523162842,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.17409999668598175,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-reality","display_name":"virtual reality","score":0.9929999709129333},{"id":"https://openalex.org/keywords/webrooming","display_name":"webrooming","score":0.828000009059906},{"id":"https://openalex.org/keywords/real-estate-marketing","display_name":"real estate marketing","score":0.8149999976158142},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.9350000023841858},{"id":"https://openalex.org/keywords/need-for-uniqueness","display_name":"need for uniqueness","score":0.8510000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.46299999952316284},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.45500001311302185}],"concepts":[{"id":"https://openalex.org/C106033793","wikidata":"https://www.wikidata.org/wiki/Q457332","display_name":"Ambidexterity","level":2,"score":0.9581570029258728},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6832904815673828},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.6445162296295166},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.6283561587333679},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5372884273529053},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3982425630092621},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36437416076660156},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.35850924253463745},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3328660726547241},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14846450090408325},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.08944794535636902},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer20020148","doi":"https://doi.org/10.3390/jtaer20020148","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020148","pdf_url":"https://www.mdpi.com/0718-1876/20/2/148/pdf?version=1750168413","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:d316f3cf36e2439c8c20cc96495c0843","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/d316f3cf36e2439c8c20cc96495c0843","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 20, Iss 2, p 148 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer20020148","doi":"https://doi.org/10.3390/jtaer20020148","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer20020148","pdf_url":"https://www.mdpi.com/0718-1876/20/2/148/pdf?version=1750168413","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411368497.pdf","grobid_xml":"https://content.openalex.org/works/W4411368497.grobid-xml"},"referenced_works_count":134,"referenced_works":["https://openalex.org/W196357788","https://openalex.org/W1725920723","https://openalex.org/W1962572544","https://openalex.org/W1980569376","https://openalex.org/W1981993856","https://openalex.org/W1993023795","https://openalex.org/W1994263489","https://openalex.org/W2006343044","https://openalex.org/W2006664445","https://openalex.org/W2021251247","https://openalex.org/W2026998614","https://openalex.org/W2040780635","https://openalex.org/W2041359379","https://openalex.org/W2041815189","https://openalex.org/W2058398044","https://openalex.org/W2058512742","https://openalex.org/W2065338010","https://openalex.org/W2074932610","https://openalex.org/W2075946764","https://openalex.org/W2078122849","https://openalex.org/W2083301984","https://openalex.org/W2100379340","https://openalex.org/W2106096361","https://openalex.org/W2110465911","https://openalex.org/W2110733496","https://openalex.org/W2110747032","https://openalex.org/W2122961203","https://openalex.org/W2124758073","https://openalex.org/W2126374116","https://openalex.org/W2127571795","https://openalex.org/W2130892515","https://openalex.org/W2131217576","https://openalex.org/W2133235809","https://openalex.org/W2157757011","https://openalex.org/W2157994057","https://openalex.org/W2163544686","https://openalex.org/W2163550632","https://openalex.org/W2277065022","https://openalex.org/W2345146686","https://openalex.org/W2422895071","https://openalex.org/W2510460408","https://openalex.org/W2520546540","https://openalex.org/W2541894169","https://openalex.org/W2576265177","https://openalex.org/W2594693186","https://openalex.org/W2724987513","https://openalex.org/W2773314609","https://openalex.org/W2790581302","https://openalex.org/W2796318591","https://openalex.org/W2799674983","https://openalex.org/W2804419992","https://openalex.org/W2884860349","https://openalex.org/W2905575694","https://openalex.org/W2910700383","https://openalex.org/W2910959936","https://openalex.org/W2971549709","https://openalex.org/W2972647956","https://openalex.org/W2983808015","https://openalex.org/W2994789982","https://openalex.org/W3011062371","https://openalex.org/W3015950195","https://openalex.org/W3029844383","https://openalex.org/W3108977006","https://openalex.org/W3121936710","https://openalex.org/W3122516507","https://openalex.org/W3123158399","https://openalex.org/W3138670751","https://openalex.org/W3154690083","https://openalex.org/W3156777530","https://openalex.org/W3160502397","https://openalex.org/W3167927182","https://openalex.org/W3169835994","https://openalex.org/W3174844046","https://openalex.org/W3194963062","https://openalex.org/W3199722739","https://openalex.org/W3199921566","https://openalex.org/W3208060707","https://openalex.org/W3215627403","https://openalex.org/W4200601124","https://openalex.org/W4205264399","https://openalex.org/W4205764945","https://openalex.org/W4206098364","https://openalex.org/W4210445034","https://openalex.org/W4211020157","https://openalex.org/W4220658466","https://openalex.org/W4220791093","https://openalex.org/W4224235656","https://openalex.org/W4224257787","https://openalex.org/W4224298430","https://openalex.org/W4235678817","https://openalex.org/W4284967436","https://openalex.org/W4292411668","https://openalex.org/W4295828305","https://openalex.org/W4296409704","https://openalex.org/W4296688646","https://openalex.org/W4296963432","https://openalex.org/W4309483281","https://openalex.org/W4311172930","https://openalex.org/W4311702767","https://openalex.org/W4366814072","https://openalex.org/W4367598656","https://openalex.org/W4377101709","https://openalex.org/W4378905635","https://openalex.org/W4381611288","https://openalex.org/W4381853208","https://openalex.org/W4383878450","https://openalex.org/W4385218034","https://openalex.org/W4385658327","https://openalex.org/W4386892283","https://openalex.org/W4387404441","https://openalex.org/W4387721553","https://openalex.org/W4388839871","https://openalex.org/W4389162876","https://openalex.org/W4389335489","https://openalex.org/W4389380216","https://openalex.org/W4391669310","https://openalex.org/W4392131076","https://openalex.org/W4392553557","https://openalex.org/W4394734213","https://openalex.org/W4394866842","https://openalex.org/W4399386658","https://openalex.org/W4400076469","https://openalex.org/W4400398676","https://openalex.org/W4400872823","https://openalex.org/W4401242181","https://openalex.org/W4402321748","https://openalex.org/W4402635065","https://openalex.org/W4403599998","https://openalex.org/W4404719527","https://openalex.org/W4408290538","https://openalex.org/W4408662369","https://openalex.org/W4409012557","https://openalex.org/W4410238423","https://openalex.org/W6795801639"],"related_works":["https://openalex.org/W3210282106","https://openalex.org/W7025289186","https://openalex.org/W4380303122","https://openalex.org/W4254358932","https://openalex.org/W4405861581","https://openalex.org/W4393059260","https://openalex.org/W4283220795","https://openalex.org/W3038042040","https://openalex.org/W4412076042","https://openalex.org/W4389102255"],"abstract_inverted_index":{"In":[0,17],"the":[1,13,20,41,65,114,129,166,177,215],"post-digital":[2],"era,":[3],"virtual":[4],"reality":[5],"(VR)":[6],"technology":[7,27,79,133,181],"is":[8,38],"increasingly":[9],"being":[10],"utilized":[11],"in":[12,64,89,182,214],"real":[14,183],"estate":[15,184],"industry.":[16],"this":[18],"study,":[19],"influence":[21],"of":[22,43,169,179],"functional":[23],"experience":[24],"with":[25,110,141,153],"VR":[26,78,99,111,120,132,143,149,180,193],"(e.g.,":[28],"interactivity":[29],"and":[30,46,103,118,122,135,186,199,212],"flexibility)":[31],"on":[32,85],"consumers\u2019":[33],"offline":[34,201],"house":[35],"viewing":[36],"intentions":[37],"explored.":[39],"On":[40],"basis":[42],"efficiency\u2013flexibility":[44],"ambidexterity":[45],"customer":[47,86,108,136],"inspiration":[48],"theory,":[49],"a":[50,154],"structural":[51],"equation":[52],"model":[53],"was":[54],"employed":[55],"to":[56,94,107,162,191],"analyze":[57],"empirical":[58],"data":[59],"collected":[60],"from":[61],"388":[62],"consumers":[63,140],"Guangdong\u2013Hong":[66],"Kong\u2013Macao":[67],"Greater":[68],"Bay":[69],"Area.":[70],"The":[71],"key":[72],"findings":[73],"are":[74,159],"as":[75],"follows:":[76],"(1)":[77],"features":[80,134],"have":[81],"significant":[82],"positive":[83],"effects":[84],"inspiration,":[87,109],"which":[88],"turn":[90],"enhances":[91],"customers\u2019":[92],"willingness":[93],"view":[95],"houses":[96],"offline;":[97],"(2)":[98],"presence,":[100],"enjoyment,":[101],"interactivity,":[102],"flexibility":[104],"all":[105],"contribute":[106],"presence":[112],"having":[113],"most":[115],"substantial":[116,142],"impact;":[117],"(3)":[119],"knowledge":[121,144],"consumer":[123,197,210],"demand":[124],"for":[125,157,176,189],"uniqueness":[126,158],"significantly":[127],"moderate":[128],"relationship":[130],"between":[131],"inspiration.":[137],"For":[138],"example,":[139],"can":[145,205],"more":[146,160],"effectively":[147],"leverage":[148],"technology,":[150],"whereas":[151],"those":[152],"strong":[155],"need":[156],"likely":[161],"be":[163],"inspired":[164],"by":[165],"innovative":[167],"aspects":[168],"VR.":[170],"This":[171],"research":[172],"provides":[173],"theoretical":[174],"support":[175],"application":[178],"marketing":[185,194,217],"practical":[187],"guidance":[188],"enterprises":[190],"optimize":[192],"strategies,":[195],"improve":[196],"experiences,":[198],"drive":[200],"transactions.":[202],"These":[203],"insights":[204],"help":[206],"companies":[207],"better":[208],"understand":[209],"psychology":[211],"behaviour":[213],"digital":[216],"landscape.":[218]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}