{"id":"https://openalex.org/W4411338587","doi":"https://doi.org/10.2139/ssrn.5295173","title":"Customer Satisfaction as a Moderator between Brand Associations and Consumer Perception of Value: The Case of Mobile Phone Brands in Sri Lanka","display_name":"Customer Satisfaction as a Moderator between Brand Associations and Consumer Perception of Value: The Case of Mobile Phone Brands in Sri Lanka","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4411338587","doi":"https://doi.org/10.2139/ssrn.5295173"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.5295173","doi":"https://doi.org/10.2139/ssrn.5295173","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5295173","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.5295173","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032075983","display_name":"M.S. Ishar Ali","orcid":"https://orcid.org/0009-0006-9494-4919","observed_orcids":["https://orcid.org/0009-0006-9494-4919"]},"institutions":[{"id":"https://openalex.org/I4210109681","display_name":"Eastern University, Sri Lanka","ror":"https://ror.org/01jrs3715","country_code":"LK","type":"education","lineage":["https://openalex.org/I4210109681"]}],"countries":["LK"],"is_corresponding":true,"raw_author_name":"M.S. Ishar Ali","raw_affiliation_strings":["Trincomalee Campus, Eastern University, Sri Lanka","Trincomalee Campus, Eastern University, Sri Lanka, Trincomalee, Eastern, Sri Lanka"],"raw_orcid":"https://orcid.org/0009-0006-9494-4919","affiliations":[{"raw_affiliation_string":"Trincomalee Campus, Eastern University, Sri Lanka","institution_ids":["https://openalex.org/I4210109681"]},{"raw_affiliation_string":"Trincomalee Campus, Eastern University, Sri Lanka, Trincomalee, Eastern, Sri Lanka","institution_ids":["https://openalex.org/I4210109681"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032075983"],"corresponding_institution_ids":["https://openalex.org/I4210109681"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6963000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6963000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2533999979496002,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03269999846816063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9629999995231628},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.8820000290870667},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.8830000162124634},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.8389999866485596},{"id":"https://openalex.org/keywords/mobile-phone-brands","display_name":"mobile phone brands","score":0.8920000195503235},{"id":"https://openalex.org/keywords/mobile-phone-market","display_name":"mobile phone market","score":0.777999997138977},{"id":"https://openalex.org/keywords/sri-lanka","display_name":"Sri Lanka","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.8459432125091553},{"id":"https://openalex.org/C3017649214","wikidata":"https://www.wikidata.org/wiki/Q854","display_name":"Sri lanka","level":3,"score":0.8077501058578491},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.717860221862793},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6104557514190674},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6096993684768677},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5799736380577087},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.576668381690979},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5382821559906006},{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.4437950849533081},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41778916120529175},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3559858798980713},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1091168224811554},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10718706250190735},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10545343160629272},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.09075748920440674},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06387296319007874},{"id":"https://openalex.org/C2779357621","wikidata":"https://www.wikidata.org/wiki/Q655495","display_name":"Tanzania","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C91375879","wikidata":"https://www.wikidata.org/wiki/Q15473274","display_name":"Environmental planning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2139/ssrn.5295173","doi":"https://doi.org/10.2139/ssrn.5295173","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5295173","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.2139/ssrn.5295173","doi":"https://doi.org/10.2139/ssrn.5295173","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5295173","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4367558276","https://openalex.org/W129288377","https://openalex.org/W7197867097","https://openalex.org/W2502343550","https://openalex.org/W59119873","https://openalex.org/W4200017858","https://openalex.org/W2919862990","https://openalex.org/W7198560496","https://openalex.org/W4414822065","https://openalex.org/W2142366624"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2025-10-10T00:00:00"}