{"id":"https://openalex.org/W4411235845","doi":"https://doi.org/10.35457/transgenera.v1i2.3743","title":"Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian","display_name":"Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian","publication_year":2024,"publication_date":"2024-07-31","ids":{"openalex":"https://openalex.org/W4411235845","doi":"https://doi.org/10.35457/transgenera.v1i2.3743"},"language":"id","primary_location":{"id":"doi:10.35457/transgenera.v1i2.3743","doi":"https://doi.org/10.35457/transgenera.v1i2.3743","is_oa":true,"landing_page_url":"https://doi.org/10.35457/transgenera.v1i2.3743","pdf_url":"https://ejournal.unisbablitar.ac.id/index.php/transgenera/article/download/3743/1895","source":{"id":"https://openalex.org/S5407046447","display_name":"Transgenera Jurnal Ilmu Sosial Politik dan Humaniora","issn_l":"3046-7659","issn":["3046-7659","3046-7675"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210149797","host_organization_name":"Universitas Islam Balitar","host_organization_lineage":["https://openalex.org/I4210149797"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transgenera: Jurnal Ilmu Sosial, Politik, dan Humaniora","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ejournal.unisbablitar.ac.id/index.php/transgenera/article/download/3743/1895","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5118189466","display_name":"Rangga Kusuma Wijaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210149797","display_name":"Universitas Islam Balitar","ror":"https://ror.org/059ycz158","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149797"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rangga Kusuma Wijaya","raw_affiliation_strings":["Universitas Islam Balitar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Balitar","institution_ids":["https://openalex.org/I4210149797"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056404597","display_name":"Hanik Amaria","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210149797","display_name":"Universitas Islam Balitar","ror":"https://ror.org/059ycz158","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149797"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hanik Amaria","raw_affiliation_strings":["Universitas Islam Balitar (UNISBA) Blitar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Balitar (UNISBA) Blitar","institution_ids":["https://openalex.org/I4210149797"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210149797"],"apc_list":null,"apc_paid":null,"fwci":1.4851,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.86085833,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"1","issue":"2","first_page":"22","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9409999847412109},{"id":"https://openalex.org/keywords/batik","display_name":"batik","score":0.9070000052452087},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5839999914169312}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3790021240711212}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35457/transgenera.v1i2.3743","doi":"https://doi.org/10.35457/transgenera.v1i2.3743","is_oa":true,"landing_page_url":"https://doi.org/10.35457/transgenera.v1i2.3743","pdf_url":"https://ejournal.unisbablitar.ac.id/index.php/transgenera/article/download/3743/1895","source":{"id":"https://openalex.org/S5407046447","display_name":"Transgenera Jurnal Ilmu Sosial Politik dan Humaniora","issn_l":"3046-7659","issn":["3046-7659","3046-7675"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210149797","host_organization_name":"Universitas Islam Balitar","host_organization_lineage":["https://openalex.org/I4210149797"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transgenera: Jurnal Ilmu Sosial, Politik, dan Humaniora","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35457/transgenera.v1i2.3743","doi":"https://doi.org/10.35457/transgenera.v1i2.3743","is_oa":true,"landing_page_url":"https://doi.org/10.35457/transgenera.v1i2.3743","pdf_url":"https://ejournal.unisbablitar.ac.id/index.php/transgenera/article/download/3743/1895","source":{"id":"https://openalex.org/S5407046447","display_name":"Transgenera Jurnal Ilmu Sosial Politik dan Humaniora","issn_l":"3046-7659","issn":["3046-7659","3046-7675"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210149797","host_organization_name":"Universitas Islam Balitar","host_organization_lineage":["https://openalex.org/I4210149797"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transgenera: Jurnal Ilmu Sosial, Politik, dan Humaniora","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411235845.pdf","grobid_xml":"https://content.openalex.org/works/W4411235845.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2945146255","https://openalex.org/W2945328836","https://openalex.org/W2954366770","https://openalex.org/W3014323919","https://openalex.org/W4411854542"],"related_works":["https://openalex.org/W7221232986","https://openalex.org/W3130661874","https://openalex.org/W4406181577","https://openalex.org/W7215788120","https://openalex.org/W2947184485","https://openalex.org/W7125249287","https://openalex.org/W4390697931","https://openalex.org/W7222293348","https://openalex.org/W4400096992","https://openalex.org/W7061058944"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,47],"dilatarbelakangi":[2],"oleh":[3,63,142],"produk":[4,105,149],"batik":[5],"yang":[6,10,20,86],"dihasilkan":[7],"memiliki":[8],"kualitas":[9,67,104,148],"detail,":[11],"rapi,":[12],"dan":[13,23,66,147],"konsisten":[14],"karena":[15],"menggunakan":[16],"teknik":[17],"malam":[18],"dingin":[19],"masih":[21],"pertama":[22],"satu-satunya":[24],"di":[25,59],"Kota":[26,60],"Blitar.":[27],"Selain":[28,133],"itu":[29,134],"citra":[30,124,144],"merek":[31,65,125,145],"dapat":[32],"dibangun":[33],"dengan":[34,36,38,115,151],"baik":[35],"bergabungnya":[37],"Asosiasi":[39],"Batik":[40,56],"Asli":[41],"Blitar":[42,61],"(ABABIL).":[43],"Tujuan":[44],"dari":[45,76],"penelitian":[46,80,100],"adalah":[48],"untuk":[49,72],"mengetahui":[50],"sejauh":[51],"mana":[52],"keputusan":[53,130,136],"pembelian":[54,112,131,137],"konsumen":[55],"Sendang":[57],"Lestari":[58],"dipengaruhi":[62,139],"persepsi":[64],"produk.":[68],"Pendekatan":[69],"kuantitatif":[70],"digunakan":[71,87],"mengumpulkan":[73],"84":[74],"sampel":[75],"490":[77],"populasi":[78],"dalam":[79,88],"ini.":[81],"Accidental":[82],"sampling":[83],"merupakan":[84],"metode":[85],"proses":[89],"pengambilan":[90],"sampel.":[91],"Dengan":[92],"nilai":[93,116,152],"signifikansi":[94,117],"0,007":[95],"<":[96,120,157],"0,05":[97,121],"maka":[98,122],"temuan":[99],"menunjukkan":[101],"bahwa":[102],"\u201cvariabel":[103],"(X1)":[106],"berpengaruh":[107,127],"signifikan":[108,153],"terhadap":[109,128],"variabel":[110,123,129,135,143],"pilihan":[111],"(Y).":[113,132],"Selanjutnya":[114],"sebesar":[118,155],"0,013":[119],"(X2)":[126,146],"(Y)":[138],"secara":[140],"simultan":[141],"(X1),":[150],"F":[154],"0,000":[156],"0,05.\u201d":[158]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}
