{"id":"https://openalex.org/W4411093035","doi":"https://doi.org/10.12677/ecl.2025.1461728","title":"Research on the Integration and Development of Rural E-Commerce and Traditional Retail Formats","display_name":"Research on the Integration and Development of Rural E-Commerce and Traditional Retail Formats","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4411093035","doi":"https://doi.org/10.12677/ecl.2025.1461728"},"language":"en","primary_location":{"id":"doi:10.12677/ecl.2025.1461728","doi":"https://doi.org/10.12677/ecl.2025.1461728","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1461728","pdf_url":"https://pdf.hanspub.org/ecl_2314271.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5851","issn":["2168-5851","2168-5843"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322697029","host_organization_name":"Hans Publishers","host_organization_lineage":["https://openalex.org/P4322697029"],"host_organization_lineage_names":["Hans Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://pdf.hanspub.org/ecl_2314271.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117527461","display_name":"\u6743\u579a \u674e","orcid":"https://orcid.org/0009-0006-8571-5532","observed_orcids":["https://orcid.org/0009-0006-8571-5532"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u6743\u579a \u674e","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5117527461"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9488,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.71963537,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"14","issue":"06","first_page":"199","last_page":"205"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13003","display_name":"Regional Development and Environment","score":0.7157999873161316,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13003","display_name":"Regional Development and Environment","score":0.7157999873161316,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.2667999863624573,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12662","display_name":"Digitalization and Economic Development in Agriculture","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rural-e-commerce","display_name":"rural e-commerce","score":1.0},{"id":"https://openalex.org/keywords/rural-revitalization","display_name":"rural revitalization","score":0.7540000081062317},{"id":"https://openalex.org/keywords/online-offline-integration","display_name":"online-offline integration","score":0.7839999794960022},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.8870000243186951},{"id":"https://openalex.org/keywords/rural-consumption","display_name":"rural consumption","score":0.925000011920929},{"id":"https://openalex.org/keywords/rural-infrastructure","display_name":"rural infrastructure","score":0.9520000219345093},{"id":"https://openalex.org/keywords/talent-shortage","display_name":"talent shortage","score":0.906000018119812}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5637736916542053},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.4220025837421417},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4123311936855316},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3364419639110565}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.12677/ecl.2025.1461728","doi":"https://doi.org/10.12677/ecl.2025.1461728","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1461728","pdf_url":"https://pdf.hanspub.org/ecl_2314271.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5851","issn":["2168-5851","2168-5843"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322697029","host_organization_name":"Hans Publishers","host_organization_lineage":["https://openalex.org/P4322697029"],"host_organization_lineage_names":["Hans Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.12677/ecl.2025.1461728","doi":"https://doi.org/10.12677/ecl.2025.1461728","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1461728","pdf_url":"https://pdf.hanspub.org/ecl_2314271.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5851","issn":["2168-5851","2168-5843"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322697029","host_organization_name":"Hans Publishers","host_organization_lineage":["https://openalex.org/P4322697029"],"host_organization_lineage_names":["Hans Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"},{"display_name":"Decent work and economic growth","score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411093035.pdf","grobid_xml":"https://content.openalex.org/works/W4411093035.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W4236439710","https://openalex.org/W4405600241","https://openalex.org/W4406398760","https://openalex.org/W4413366913"],"related_works":["https://openalex.org/W4413281378","https://openalex.org/W4409671866","https://openalex.org/W4411353260","https://openalex.org/W4412879329","https://openalex.org/W4412390642","https://openalex.org/W4412155395","https://openalex.org/W7169874614","https://openalex.org/W4409559592","https://openalex.org/W4411536431","https://openalex.org/W4409945983"],"abstract_inverted_index":{"\u672c\u7814\u7a76\u4ee5\u4e61\u6751\u632f\u5174\u6218\u7565\u4e3a\u80cc\u666f\uff0c\u63a2\u8ba8\u519c\u6751\u7535\u5546\u4e0e\u4f20\u7edf\u96f6\u552e\u4e1a\u6001\u7684\u878d\u5408\u53d1\u5c55\u8def\u5f84\u3002\u901a\u8fc7\u6587\u732e\u5206\u6790\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u805a\u7126\u201c\u7535\u5546\u670d\u52a1\u7ad9\u201d\u6a21\u5f0f\uff0c\u6df1\u5165\u5206\u6790\u5176\u8fd0\u8425\u673a\u5236\u3001\u6838\u5fc3\u7279\u70b9\u53ca\u53d1\u5c55\u6548\u679c\u3002\u7814\u7a76\u53d1\u73b0\uff0c\u7535\u5546\u670d\u52a1\u7ad9\u901a\u8fc7\u6570\u5b57\u5316\u6539\u9020\u548c\u670d\u52a1\u5347\u7ea7\uff0c\u6709\u6548\u6574\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u8d44\u6e90\uff0c\u4fc3\u8fdb\u4e86\u519c\u6751\u7535\u5546\u4e0e\u4f20\u7edf\u96f6\u552e\u7684\u6df1\u5ea6\u878d\u5408\u3002\u8be5\u6a21\u5f0f\u5728\u63d0\u5347\u519c\u6751\u6d88\u8d39\u6c34\u5e73\u3001\u6539\u5584\u519c\u6751\u751f\u6d3b\u8d28\u91cf\u3001\u5e26\u52a8\u6751\u6c11\u5c31\u4e1a\u521b\u4e1a\u7b49\u65b9\u9762\u6210\u6548\u663e\u8457\uff0c\u4f46\u4e5f\u9762\u4e34\u57fa\u7840\u8bbe\u65bd\u3001\u4eba\u624d\u77ed\u7f3a\u7b49\u6311\u6218\u3002\u6700\u540e\uff0c\u672c\u6587\u63d0\u51fa\u5b8c\u5584\u57fa\u7840\u8bbe\u65bd\u3001\u57f9\u517b\u4e13\u4e1a\u4eba\u624d\u3001\u6253\u9020\u7279\u8272\u54c1\u724c\u7b49\u5efa\u8bae\uff0c\u4ee5\u63a8\u52a8\u519c\u6751\u7535\u5546\u4e0e\u4f20\u7edf\u96f6\u552e\u4e1a\u6001\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002This":[0],"study":[1,51],"takes":[2],"the":[3,8,12,33,71,88,93,100,134],"rural":[4,17,75,89,96,138],"revitalization":[5],"strategy":[6],"as":[7,112],"background":[9],"to":[10,132],"explore":[11],"integrated":[13],"development":[14,48,136],"path":[15],"of":[16,35,74,95,104,137],"e-commerce":[18,54,76,139],"and":[19,26,39,47,60,66,69,77,98,102,114,128,140],"traditional":[20,78,141],"retail":[21,142],"formats.":[22,143],"Through":[23],"literature":[24],"analysis":[25],"case":[27],"studies,":[28],"this":[29,118],"paper":[30,119],"focuses":[31],"on":[32,123],"mode":[34],"\u201ce-commerce":[36],"service":[37,55,67],"station\u201d":[38],"deeply":[40],"analyzes":[41],"its":[42],"operating":[43],"mechanism,":[44],"core":[45],"characteristics":[46],"effects.":[49],"The":[50],"found":[52],"that":[53],"stations":[56],"effectively":[57],"integrate":[58],"online":[59],"offline":[61],"resources":[62],"through":[63],"digital":[64],"transformation":[65],"upgrading,":[68],"promote":[70,133],"deep":[72],"integration":[73],"retail.":[79],"This":[80],"model":[81],"has":[82],"achieved":[83],"remarkable":[84],"results":[85],"in":[86],"improving":[87,92,124],"consumption":[90],"level,":[91],"quality":[94],"life,":[97],"promoting":[99],"employment":[101],"entrepreneurship":[103],"villagers,":[105],"but":[106],"it":[107],"also":[108],"faces":[109],"challenges,":[110],"such":[111],"infrastructure":[113],"talent":[115],"shortage.":[116],"Finally,":[117],"puts":[120],"forward":[121],"suggestions":[122],"infrastructure,":[125],"training":[126],"professionals,":[127],"building":[129],"characteristic":[130],"brands":[131],"sustainable":[135]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2025-10-10T00:00:00"}