{"id":"https://openalex.org/W4411076741","doi":"https://doi.org/10.35308/source.v10i2.11000","title":"TRANSFORMASI PROMOSI BISNIS MELALUI MEDIA SOSIAL DI ERA DIGITAL PADA AKUN @GLZOOJOGJA","display_name":"TRANSFORMASI PROMOSI BISNIS MELALUI MEDIA SOSIAL DI ERA DIGITAL PADA AKUN @GLZOOJOGJA","publication_year":2024,"publication_date":"2024-10-28","ids":{"openalex":"https://openalex.org/W4411076741","doi":"https://doi.org/10.35308/source.v10i2.11000"},"language":"id","primary_location":{"id":"doi:10.35308/source.v10i2.11000","doi":"https://doi.org/10.35308/source.v10i2.11000","is_oa":true,"landing_page_url":"https://doi.org/10.35308/source.v10i2.11000","pdf_url":"https://jurnal.utu.ac.id/jsource/article/download/11000/pdf","source":{"id":"https://openalex.org/S4210232521","display_name":"Jurnal Source Ilmu Komunikasi","issn_l":"2477-5789","issn":["2477-5789","2502-0579"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOURCE : Jurnal Ilmu Komunikasi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.utu.ac.id/jsource/article/download/11000/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090436194","display_name":"Rahmah Attaymini","orcid":"https://orcid.org/0000-0001-6322-4974","observed_orcids":["https://orcid.org/0000-0001-6322-4974"]},"institutions":[{"id":"https://openalex.org/I181085462","display_name":"Sunan Kalijaga State Islamic University Yogyakarta","ror":"https://ror.org/00nmvbd84","country_code":"ID","type":"education","lineage":["https://openalex.org/I181085462"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Rahmah Attaymini","raw_affiliation_strings":["UIN Sunan Kalijaga"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Kalijaga","institution_ids":["https://openalex.org/I181085462"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5090436194"],"corresponding_institution_ids":["https://openalex.org/I181085462"],"apc_list":null,"apc_paid":null,"fwci":0.2439,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.53203479,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"10","issue":"2","first_page":"146","last_page":"146"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.025599999353289604,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-promotion","display_name":"business promotion","score":0.7699999809265137},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9240000247955322},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9079999923706055},{"id":"https://openalex.org/keywords/gembira-loka-zoo","display_name":"Gembira Loka Zoo","score":0.9390000104904175},{"id":"https://openalex.org/keywords/zoo-tourism","display_name":"zoo tourism","score":0.8309999704360962},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.7310000061988831},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5370000004768372},{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.4259999990463257},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.39800000190734863},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":0.8460000157356262},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.8109999895095825},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.8159999847412109},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8790000081062317},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.828000009059906},{"id":"https://openalex.org/keywords/promotional-effectiveness","display_name":"promotion effectiveness","score":0.41200000047683716},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.5360000133514404}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41098088026046753},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26062721014022827}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35308/source.v10i2.11000","doi":"https://doi.org/10.35308/source.v10i2.11000","is_oa":true,"landing_page_url":"https://doi.org/10.35308/source.v10i2.11000","pdf_url":"https://jurnal.utu.ac.id/jsource/article/download/11000/pdf","source":{"id":"https://openalex.org/S4210232521","display_name":"Jurnal Source Ilmu Komunikasi","issn_l":"2477-5789","issn":["2477-5789","2502-0579"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOURCE : Jurnal Ilmu Komunikasi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35308/source.v10i2.11000","doi":"https://doi.org/10.35308/source.v10i2.11000","is_oa":true,"landing_page_url":"https://doi.org/10.35308/source.v10i2.11000","pdf_url":"https://jurnal.utu.ac.id/jsource/article/download/11000/pdf","source":{"id":"https://openalex.org/S4210232521","display_name":"Jurnal Source Ilmu Komunikasi","issn_l":"2477-5789","issn":["2477-5789","2502-0579"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOURCE : Jurnal Ilmu Komunikasi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4411076741.pdf","grobid_xml":"https://content.openalex.org/works/W4411076741.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W4230582034","https://openalex.org/W4389153212"],"related_works":["https://openalex.org/W4393276116","https://openalex.org/W7007856654","https://openalex.org/W2804937050","https://openalex.org/W4281622908","https://openalex.org/W6986275850","https://openalex.org/W2893310335","https://openalex.org/W3012234628","https://openalex.org/W4310761217","https://openalex.org/W2964947273","https://openalex.org/W7127255028"],"abstract_inverted_index":{"Media":[0],"sosial":[1,143,225],"seperti":[2],"Instagram,":[3],"telah":[4],"membuka":[5],"banyak":[6,59,169],"peluang":[7],"bagi":[8],"pelaku":[9],"bisnis":[10,91,100,211],"untuk":[11,51,101,230],"berinteraksi":[12],"langsung":[13,206],"dengan":[14,112,158],"konsumennya":[15],"dan":[16,67,81,88,116,124,148,171,204,244],"kanal":[17],"utama":[18],"starategi":[19],"pemasaran.":[20],"Bisnis":[21],"pengelolaan":[22],"kebun":[23],"binatang":[24],"memiliki":[25,46],"potensi":[26],"besar,":[27],"tetapi":[28,233],"juga":[29,234],"menghadapi":[30],"tantangan":[31],"yang":[32,45,55,73,79,92,152,160,173,189,207],"unik.":[33],"Kebun":[34,96],"Binatang":[35,97],"Gembira":[36,69],"Loka":[37,70],"di":[38],"Yogyakarta":[39],"merupakan":[40],"salah":[41],"satu":[42],"destinasi":[43],"wisata":[44],"daya":[47],"tarik":[48],"kuat,":[49],"baik":[50],"keluarga":[52],"maupun":[53],"pelajar":[54],"ingin":[56],"belajar":[57],"lebih":[58,74,145,153,162],"tentang":[60],"kehidupan":[61],"satwa.":[62],"Untuk":[63],"meningkatkan":[64,102,245],"jumlah":[65],"pengunjung":[66],"memperkenalkan":[68],"ke":[71],"khalayak":[72],"luas":[75,154],"dibutuhkan":[76],"strategi":[77,89],"promosi":[78,90,140,184,201],"tepat":[80],"kreatif.":[82],"Penelitian":[83,106],"ini":[84,107,137],"berusaha":[85],"melihat":[86],"transformasi":[87],"dilakukan":[93,175],"oleh":[94,176,191],"pengelola":[95],"dalam":[98,155,238],"mempromosikan":[99,231],"minat":[103],"berkunjung":[104],"Masyarakat.":[105],"adalah":[108],"penelitian":[109,136],"deskriptif":[110],"kualitatif":[111],"metode":[113],"wawancara,":[114],"dokumentasi":[115],"analisis":[117,120],"konten.":[118],"Teknik":[119],"data":[121,130],"menggunakan":[122],"Miles":[123],"Huberman":[125],"mulai":[126],"reduksi":[127],"data,":[128],"penyajian":[129],"sampai":[131],"pada":[132],"penarikan":[133],"kesimpulan.":[134],"Hasil":[135],"menunjukan":[138],"bahwa":[139],"melalui":[141,187],"media":[142,165,224],"Instagram":[144,178],"mudah,":[146],"cepat":[147],"dapat":[149,174,180],"menjangkau":[150,213],"audiens":[151],"waktu":[156],"singkat":[157],"biaya":[159],"relatif":[161],"rendah":[163],"dibandingkan":[164],"tradisional":[166],"sebelumnya.":[167],"Dengan":[168,222],"item":[170],"aktivitas":[172],"akun":[177],"@glzoojogja":[179],"mengukur":[181],"efektivitas":[182],"kampanye":[183],"secara":[185],"real-time":[186],"analitik":[188],"disediakan":[190],"platform":[192,229],"ini.":[193],"Selain":[194],"itu,":[195],"adanya":[196],"staregi":[197],"periklanan,":[198],"penjualan":[199],"personal,":[200],"penjaulan,":[202],"humas":[203],"pemasaran":[205],"sangat":[208],"tertarget":[209],"membuat":[210],"mampu":[212],"konsumen":[214],"potensial":[215],"berdasarkan":[216],"lokasi,":[217],"minat,":[218],"atau":[219],"demografi":[220],"tertentu.":[221],"demikian,":[223],"bukan":[226],"hanya":[227],"sekadar":[228],"produk,":[232],"menjadi":[235],"alat":[236],"penting":[237],"membangun":[239],"brand,":[240],"mengelola":[241],"hubungan":[242],"pelanggan,":[243],"loyalitas":[246],"konsumen.":[247]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-10-10T00:00:00"}
