{"id":"https://openalex.org/W4410745880","doi":"https://doi.org/10.12677/ecl.2025.1451477","title":"Corporate Spin-Offs\u2019 Drivers and Performance from a Marketing Perspective\u2014Based on Kelun Pharmaceutical\u2019s Refocusing Strategy","display_name":"Corporate Spin-Offs\u2019 Drivers and Performance from a Marketing Perspective\u2014Based on Kelun Pharmaceutical\u2019s Refocusing Strategy","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4410745880","doi":"https://doi.org/10.12677/ecl.2025.1451477"},"language":"en","primary_location":{"id":"doi:10.12677/ecl.2025.1451477","doi":"https://doi.org/10.12677/ecl.2025.1451477","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1451477","pdf_url":"https://pdf.hanspub.org/ecl_2314312.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5843","issn":["2168-5843","2168-5851"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://pdf.hanspub.org/ecl_2314312.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117702828","display_name":"\u4e00\u8bfa \u5305","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u4e00\u8bfa \u5305","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5117702828"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.123222,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"05","first_page":"1908","last_page":"1919"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.9032999873161316,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.9032999873161316,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.033799998462200165,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12123","display_name":"Financial Analysis and Corporate Governance","score":0.01850000023841858,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/spin-offs","display_name":"spin-offs","score":0.9480000138282776},{"id":"https://openalex.org/keywords/stp-marketing","display_name":"STP marketing","score":0.574999988079071},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":0.671999990940094},{"id":"https://openalex.org/keywords/mergers-and-acquisitions","display_name":"mergers and acquisitions","score":0.8100000023841858},{"id":"https://openalex.org/keywords/corporate-governance","display_name":"corporate governance","score":0.7459999918937683},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.7350000143051147},{"id":"https://openalex.org/keywords/market-value","display_name":"market value","score":0.6240000128746033},{"id":"https://openalex.org/keywords/pharmaceutical-industry","display_name":"pharmaceutical industry","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C2992649737","wikidata":"https://www.wikidata.org/wiki/Q283308","display_name":"Spin offs","level":2,"score":0.8841150999069214},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6995858550071716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5906968712806702},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5329704284667969},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3689262270927429},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.33284980058670044},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15940797328948975},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.06231054663658142}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.12677/ecl.2025.1451477","doi":"https://doi.org/10.12677/ecl.2025.1451477","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1451477","pdf_url":"https://pdf.hanspub.org/ecl_2314312.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5843","issn":["2168-5843","2168-5851"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.12677/ecl.2025.1451477","doi":"https://doi.org/10.12677/ecl.2025.1451477","is_oa":true,"landing_page_url":"https://doi.org/10.12677/ecl.2025.1451477","pdf_url":"https://pdf.hanspub.org/ecl_2314312.pdf","source":{"id":"https://openalex.org/S4210176814","display_name":"E-Commerce Letters","issn_l":"2168-5843","issn":["2168-5843","2168-5851"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Commerce Letters","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410745880.pdf","grobid_xml":"https://content.openalex.org/works/W4410745880.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1983829311","https://openalex.org/W2156109180"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W3007090759","https://openalex.org/W1117912343","https://openalex.org/W3121672640","https://openalex.org/W2024575185","https://openalex.org/W3197174071","https://openalex.org/W3124242473","https://openalex.org/W2495078965","https://openalex.org/W4407899494","https://openalex.org/W2277603392"],"abstract_inverted_index":{"\u4ece\u4f01\u4e1a\u6210\u957f\u5468\u671f\u6765\u770b\uff0c\u4f01\u4e1a\u5728\u521d\u521b\u53ca\u5feb\u901f\u53d1\u5c55\u9636\u6bb5\u540e\uff0c\u6b65\u5165\u6210\u719f\u671f\u65f6\uff0c\u5f80\u5f80\u4f1a\u501f\u52a9\u517c\u5e76\u6536\u8d2d\u6765\u62d3\u5c55\u89c4\u6a21\uff0c\u63d0\u5347\u5e02\u5360\u7387\uff0c\u6210\u4e3a\u884c\u4e1a\u7fd8\u695a\u3002\u7136\u800c\u968f\u7740\u516c\u53f8\u89c4\u6a21\u6269\u5927\u548c\u5e02\u503c\u63d0\u5347\uff0c\u516c\u53f8\u6cbb\u7406\u6548\u7387\u4f4e\u4e0b\u3001\u7ade\u4e89\u4f18\u52bf\u4e0d\u660e\u663e\u7b49\u95ee\u9898\u968f\u4e4b\u800c\u6765\uff0c\u56e0\u6b64\u4f01\u4e1a\u4e9f\u987b\u8c03\u6574\u53d1\u5c55\u7b56\u7565\uff0c\u5c1d\u8bd5\u901a\u8fc7\u5206\u62c6\u6765\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\uff0c\u4e0d\u4ec5\u6709\u5229\u4e8e\u805a\u7126\u6838\u5fc3\u4e1a\u52a1\uff0c\u4e5f\u6709\u52a9\u4e8e\u63d0\u5347\u5e02\u573a\u7ade\u4e89\u529b\u3002\u672c\u6587\u4ee5\u79d1\u4f26\u836f\u4e1a\u4e3a\u4f8b\uff0c\u57fa\u4e8e\u5f52\u6838\u5316\u3001STP\u7b49\u7406\u8bba\uff0c\u6df1\u5165\u5256\u6790\u5176\u5206\u62c6\u4e0a\u5e02\u7684\u52a8\u56e0\u53ca\u5176\u5e02\u573a\u8425\u9500\u7ee9\u6548\u7684\u5f71\u54cd\u3002\u5b9e\u8df5\u8bc1\u660e\uff0c\u5206\u62c6\u4e0a\u5e02\u4e0d\u4ec5\u80fd\u591f\u5927\u5e45\u63d0\u5347\u4f01\u4e1a\u5e02\u503c\uff0c\u6709\u6548\u7f13\u89e3\u8d22\u52a1\u538b\u529b\uff0c\u8fd8\u80fd\u4f18\u5316\u6bcd\u5b50\u516c\u53f8\u54c1\u724c\u5b9a\u4f4d\u548c\u5e02\u573a\u8d44\u6e90\u914d\u7f6e\uff0c\u4e3a\u4f01\u4e1a\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8d62\u5f97\u663e\u8457\u4f18\u52bf\u3002From":[0],"the":[1,4,11,97,114],"perspective":[2],"of":[3],"enterprise":[5],"growth":[6],"cycle,":[7],"when":[8],"companies":[9],"enter":[10],"maturity":[12],"stage":[13],"after":[14],"their":[15],"start-up":[16],"and":[17,25,31,42,52,103,113,139,145],"rapid":[18],"development":[19,63],"phases,":[20],"they":[21],"often":[22],"expand":[23],"scale":[24,40],"enhance":[26],"market":[27,43,84,130,140,155],"share":[28],"through":[29],"mergers":[30],"acquisitions":[32],"to":[33,61,68],"become":[34],"industry":[35],"leaders.":[36],"However,":[37],"as":[38,48,89],"corporate":[39,50,129],"expands":[41],"value":[44],"increases,":[45],"challenges":[46],"such":[47],"inefficient":[49],"governance":[51],"diminishing":[53],"competitive":[54,151],"advantages":[55,152],"emerge.":[56],"Consequently,":[57],"enterprises":[58],"urgently":[59],"need":[60],"adjust":[62],"strategies":[64],"by":[65],"adopting":[66],"spin-offs":[67],"improve":[69],"operational":[70],"efficiency.":[71],"This":[72],"approach":[73],"not":[74],"only":[75],"helps":[76],"refocus":[77],"on":[78,106],"core":[79],"businesses":[80],"but":[81],"also":[82],"strengthens":[83],"competitiveness.":[85],"Taking":[86],"Kelun":[87],"Pharmaceutical":[88],"a":[90],"case":[91],"study,":[92],"this":[93],"paper":[94],"thoroughly":[95],"analyzes":[96],"motivations":[98],"behind":[99],"its":[100,104],"spin-off":[101,124],"IPO":[102,125],"impact":[105],"marketing":[107],"performance,":[108],"grounded":[109],"in":[110,153],"refocusing":[111],"theory":[112],"STP":[115],"(Segmentation,":[116],"Targeting,":[117],"Positioning)":[118],"framework.":[119],"Practical":[120],"evidence":[121],"demonstrates":[122],"that":[123],"can":[126],"significantly":[127],"boost":[128],"value,":[131],"effectively":[132],"alleviate":[133],"financial":[134],"pressures,":[135],"optimize":[136],"brand":[137],"positioning":[138],"resource":[141],"allocation":[142],"between":[143],"parent":[144],"subsidiary":[146],"companies,":[147],"thereby":[148],"securing":[149],"distinct":[150],"intense":[154],"competition.":[156]},"counts_by_year":[],"updated_date":"2026-08-25T07:29:55.448023","created_date":"2025-10-10T00:00:00"}