{"id":"https://openalex.org/W4410696689","doi":"https://doi.org/10.21814/vista.6253","title":"Moda Sustent\u00e1vel, Publicidade Insustent\u00e1vel: Estudo de Caso em Pequenas e M\u00e9dias Empresas","display_name":"Moda Sustent\u00e1vel, Publicidade Insustent\u00e1vel: Estudo de Caso em Pequenas e M\u00e9dias Empresas","publication_year":2025,"publication_date":"2025-05-23","ids":{"openalex":"https://openalex.org/W4410696689","doi":"https://doi.org/10.21814/vista.6253"},"language":"pt","primary_location":{"id":"doi:10.21814/vista.6253","doi":"https://doi.org/10.21814/vista.6253","is_oa":true,"landing_page_url":"https://doi.org/10.21814/vista.6253","pdf_url":"https://revistavista.pt/index.php/vista/article/download/6253/7275","source":{"id":"https://openalex.org/S4210234984","display_name":"Vista","issn_l":"2184-1284","issn":["2184-1284"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","scielo"],"host_organization":"https://openalex.org/P4310318491","host_organization_name":"University of Minho","host_organization_lineage":["https://openalex.org/P4310318491"],"host_organization_lineage_names":["University of Minho"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vista - Revista de Cultura Visual","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistavista.pt/index.php/vista/article/download/6253/7275","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"C\u00edcero Feitosa da Silva","orcid":"https://orcid.org/0009-0008-3490-8961","observed_orcids":["https://orcid.org/0009-0008-3490-8961"]},"institutions":[{"id":"https://openalex.org/I157071867","display_name":"Fernando Pessoa University","ror":"https://ror.org/04h8e7606","country_code":"PT","type":"education","lineage":["https://openalex.org/I157071867"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"C\u00edcero Feitosa da Silva","raw_affiliation_strings":["Universidade Fernando Pessoa, Porto, Portugal"],"raw_orcid":"https://orcid.org/0009-0008-3490-8961","affiliations":[{"raw_affiliation_string":"Universidade Fernando Pessoa, Porto, Portugal","institution_ids":["https://openalex.org/I157071867"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022760850","display_name":"Francisco Mesquita","orcid":"https://orcid.org/0000-0002-7868-7805","observed_orcids":["https://orcid.org/0000-0002-7868-7805"]},"institutions":[{"id":"https://openalex.org/I157071867","display_name":"Fernando Pessoa University","ror":"https://ror.org/04h8e7606","country_code":"PT","type":"education","lineage":["https://openalex.org/I157071867"]},{"id":"https://openalex.org/I4405252623","display_name":"Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade","ror":"https://ror.org/02qjp0t33","country_code":null,"type":"education","lineage":["https://openalex.org/I4405252623"]},{"id":"https://openalex.org/I99682543","display_name":"University of Minho","ror":"https://ror.org/037wpkx04","country_code":"PT","type":"education","lineage":["https://openalex.org/I99682543"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Francisco Mesquita","raw_affiliation_strings":["Faculdade de Ci\u00eancias Humanas e Sociais, Universidade Fernando Pessoa, Porto, Portugal/Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade, Instituto de Ci\u00eancias Sociais, Universidade do Minho, Braga, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-7868-7805","affiliations":[{"raw_affiliation_string":"Faculdade de Ci\u00eancias Humanas e Sociais, Universidade Fernando Pessoa, Porto, Portugal/Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade, Instituto de Ci\u00eancias Sociais, Universidade do Minho, Braga, Portugal","institution_ids":["https://openalex.org/I157071867","https://openalex.org/I4405252623","https://openalex.org/I99682543"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08021814,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"15","first_page":"e025006","last_page":"e025006"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13413","display_name":"Cultural and Historical Studies","score":0.06129999831318855,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006500000134110451,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-fashion","display_name":"sustainable fashion","score":1.0},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7919999957084656},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.953000009059906},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.8690000176429749},{"id":"https://openalex.org/keywords/sustainable-brands","display_name":"sustainable brands","score":0.41499999165534973},{"id":"https://openalex.org/keywords/responsible-consumption","display_name":"responsible consumption","score":0.7260000109672546},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.597000002861023},{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.6010000109672546},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.5289999842643738}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4597494900226593},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.42674732208251953},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15139523148536682}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.21814/vista.6253","doi":"https://doi.org/10.21814/vista.6253","is_oa":true,"landing_page_url":"https://doi.org/10.21814/vista.6253","pdf_url":"https://revistavista.pt/index.php/vista/article/download/6253/7275","source":{"id":"https://openalex.org/S4210234984","display_name":"Vista","issn_l":"2184-1284","issn":["2184-1284"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","scielo"],"host_organization":"https://openalex.org/P4310318491","host_organization_name":"University of Minho","host_organization_lineage":["https://openalex.org/P4310318491"],"host_organization_lineage_names":["University of Minho"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vista - Revista de Cultura Visual","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:2a653ff2e2f34e04bbd4f54fe7c7a5ff","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/2a653ff2e2f34e04bbd4f54fe7c7a5ff","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Vista, Iss 15 (2025)","raw_type":"article"},{"id":"pmh:oai:repositorium.sdum.uminho.pt:1822/96394","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/1822/96394","pdf_url":null,"source":{"id":"https://openalex.org/S4306401240","display_name":"Reposit\u00f3riUM (Universidade do Minho)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99682543","host_organization_name":"University of Minho","host_organization_lineage":["https://openalex.org/I99682543"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repositorium.uminho.pt:1822/96394","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/1822/96394","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"journal article"}],"best_oa_location":{"id":"doi:10.21814/vista.6253","doi":"https://doi.org/10.21814/vista.6253","is_oa":true,"landing_page_url":"https://doi.org/10.21814/vista.6253","pdf_url":"https://revistavista.pt/index.php/vista/article/download/6253/7275","source":{"id":"https://openalex.org/S4210234984","display_name":"Vista","issn_l":"2184-1284","issn":["2184-1284"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","scielo"],"host_organization":"https://openalex.org/P4310318491","host_organization_name":"University of Minho","host_organization_lineage":["https://openalex.org/P4310318491"],"host_organization_lineage_names":["University of Minho"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vista - Revista de Cultura Visual","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.833299994468689}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G2723947143","display_name":"Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade","funder_award_id":"UIDP/00736/2020","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"},{"id":"https://openalex.org/G8786806556","display_name":"Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade","funder_award_id":"UIDB/00736/2020","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"}],"funders":[{"id":"https://openalex.org/F4320334779","display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia","ror":"https://ror.org/00snfqn58"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410696689.pdf","grobid_xml":"https://content.openalex.org/works/W4410696689.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W1527311855","https://openalex.org/W2755306482","https://openalex.org/W3123397884","https://openalex.org/W3164582920","https://openalex.org/W4253982034","https://openalex.org/W6629791809","https://openalex.org/W6638459310","https://openalex.org/W6639495919","https://openalex.org/W6756144359"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W93312527","https://openalex.org/W2603296253","https://openalex.org/W1589203209","https://openalex.org/W2557454913","https://openalex.org/W828925460","https://openalex.org/W11365241","https://openalex.org/W1013667899"],"abstract_inverted_index":{"Este":[0],"artigo":[1,172],"discute":[2],"como":[3,6,29,206],"marcas,":[4,119],"caracterizadas":[5],"pequenas":[7,87,187],"e":[8,18,25,41,79,88,103,114,122,125,131,147,162,169,175,188,195,214],"m\u00e9dias":[9,89,189],"empresas,":[10],"de":[11,23,31,35,61,112,143],"moda":[12,183],"sustent\u00e1vel":[13,220],"podem":[14],"alinhar":[15],"suas":[16,193],"iniciativas":[17],"estrat\u00e9gias":[19,111,194],"publicit\u00e1rias":[20],"aos":[21],"princ\u00edpios":[22],"sustentabilidade":[24],"do":[26,159],"mercado.":[27],"Tendo":[28],"base":[30],"pesquisa":[32],"a":[33,54,59,178,191,198,204,222],"disserta\u00e7\u00e3o":[34],"mestrado":[36],"intitulada":[37],"Alternativas":[38],"Entre":[39],"Luxo":[40],"Desperd\u00edcio:":[42],"Publicidade":[43],"no":[44,132,141,157,180,212],"Contexto":[45],"da":[46,56,155,182,224],"Moda":[47],"Sustent\u00e1vel":[48],"(Silva,":[49],"2024),":[50],"o":[51,135],"texto":[52],"aborda":[53],"evolu\u00e7\u00e3o":[55],"moda,":[57],"contextualizando":[58],"transi\u00e7\u00e3o":[60],"uma":[62,144],"ind\u00fastria":[63,223],"focada":[64],"na":[65,128,163],"produ\u00e7\u00e3o":[66],"em":[67,91,95],"massa":[68],"para":[69,151,177,209,216,221],"um":[70,96,105,217],"setor":[71],"que,":[72],"cada":[73],"vez":[74],"mais,":[75],"incorpora":[76],"preocupa\u00e7\u00f5es":[77],"sociais":[78],"ambientais.":[80],"Discute-se":[81],"centralmente":[82],"os":[83,153,196],"desafios":[84],"enfrentados":[85],"por":[86,100,104,117],"marcas":[90,190],"comunicar":[92],"valores":[93],"sustent\u00e1veis":[94],"mercado":[97,213],"ainda":[98],"caracterizado":[99],"pr\u00e1ticas":[101,200],"tradicionais":[102],"consumismo":[106],"excessivo.":[107],"S\u00e3o":[108],"analisadas":[109],"as":[110,186],"marketing":[113,160],"publicidade":[115,179,205],"adotadas":[116],"quatro":[118],"duas":[120,123],"brasileiras":[121],"portuguesas,":[124],"seu":[126],"impacto":[127],"percep\u00e7\u00e3o":[129],"p\u00fablica":[130],"engajamento":[133],"com":[134],"consumo":[136],"respons\u00e1vel.":[137],"O":[138,171],"foco":[139],"recai":[140],"desenvolvimento":[142],"linguagem":[145],"publicit\u00e1ria":[146],"outros":[148],"recursos":[149],"voltados":[150],"apresentar":[152],"diferenciais":[154],"sustentabilidade,":[156],"uso":[158],"verde":[161],"busca":[164],"pelo":[165],"equil\u00edbrio":[166],"entre":[167],"lucratividade":[168],"\u00e9tica.":[170],"apresenta":[173],"reflex\u00f5es":[174],"recomenda\u00e7\u00f5es":[176],"contexto":[181],"sustent\u00e1vel,":[184],"incentivando":[185],"refinarem":[192],"consumidores":[197],"adotarem":[199],"mais":[201,219],"conscientes,":[202],"destacando":[203],"ferramenta":[207],"essencial":[208],"impulsionar":[210],"mudan\u00e7as":[211],"contribuir":[215],"futuro":[218],"moda.":[225]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-05-24T00:00:00"}
