{"id":"https://openalex.org/W4410550273","doi":"https://doi.org/10.1504/ijbcg.2025.10071375","title":"Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement","display_name":"Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4410550273","doi":"https://doi.org/10.1504/ijbcg.2025.10071375"},"language":"en","primary_location":{"id":"doi:10.1504/ijbcg.2025.10071375","doi":"https://doi.org/10.1504/ijbcg.2025.10071375","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbcg.2025.10071375","pdf_url":null,"source":{"id":"https://openalex.org/S201445340","display_name":"International Journal of Business Competition and Growth","issn_l":"2042-3845","issn":["2042-3845","2042-3853"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Competition and Growth","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108960493","display_name":"K. A.","orcid":"https://orcid.org/0009-0002-3856-8454","observed_orcids":["https://orcid.org/0009-0002-3856-8454"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kavita N.A.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Monika Sehgal","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Monika Sehgal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.10247835,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9100000262260437},{"id":"https://openalex.org/keywords/digital-landscape","display_name":"digital landscape","score":0.6029999852180481},{"id":"https://openalex.org/keywords/research-mapping","display_name":"science mapping","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.7385662794113159},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5008208751678467},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.46167728304862976},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4473845958709717},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3889128565788269},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2634240984916687},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25561487674713135},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16889697313308716},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.16662931442260742}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijbcg.2025.10071375","doi":"https://doi.org/10.1504/ijbcg.2025.10071375","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbcg.2025.10071375","pdf_url":null,"source":{"id":"https://openalex.org/S201445340","display_name":"International Journal of Business Competition and Growth","issn_l":"2042-3845","issn":["2042-3845","2042-3853"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Competition and Growth","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4000000059604645}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W3097186570","https://openalex.org/W3011003115","https://openalex.org/W4281764143","https://openalex.org/W3133286386","https://openalex.org/W3131352854","https://openalex.org/W3020202683","https://openalex.org/W3110042832","https://openalex.org/W2892192502"],"abstract_inverted_index":{"Inderscience":[0],"is":[1],"a":[2,5],"global":[3],"company,":[4],"dynamic":[6],"leading":[7],"independent":[8],"journal":[9],"publisher":[10],"disseminates":[11],"the":[12,16],"latest":[13],"research":[14],"across":[15],"broad":[17],"fields":[18],"of":[19],"science,":[20],"engineering":[21],"and":[22,26,32,37,40],"technology;":[23],"management,":[24],"public":[25],"business":[27],"administration;":[28],"environment,":[29],"ecological":[30],"economics":[31],"sustainable":[33],"development;":[34],"computing,":[35],"ICT":[36],"internet/web":[38],"services,":[39],"related":[41],"areas.":[42]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2025-10-10T00:00:00"}
