{"id":"https://openalex.org/W4410244938","doi":"https://doi.org/10.61132/aspirasi.v3i2.1517","title":"Edukasi Optimalisasi Bisnis UMKM: Inovasi dan Pendekatan Stratejik","display_name":"Edukasi Optimalisasi Bisnis UMKM: Inovasi dan Pendekatan Stratejik","publication_year":2025,"publication_date":"2025-03-03","ids":{"openalex":"https://openalex.org/W4410244938","doi":"https://doi.org/10.61132/aspirasi.v3i2.1517"},"language":"en","primary_location":{"id":"doi:10.61132/aspirasi.v3i2.1517","doi":"https://doi.org/10.61132/aspirasi.v3i2.1517","is_oa":true,"landing_page_url":"https://doi.org/10.61132/aspirasi.v3i2.1517","pdf_url":"https://journal.aspirasi.or.id/index.php/ASPIRASI/article/download/1517/1785","source":{"id":"https://openalex.org/S4394736600","display_name":"ASPIRASI Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","issn_l":"3025-7492","issn":["3025-7492","3025-7506"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.aspirasi.or.id/index.php/ASPIRASI/article/download/1517/1785","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086322326","display_name":"Devi Marlita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Devi Marlita","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022468539","display_name":"Esti Liana","orcid":"https://orcid.org/0009-0007-4010-257X","observed_orcids":["https://orcid.org/0009-0007-4010-257X"]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Esti Liana","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077448389","display_name":"Erni Pratiwi Perwitasari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Erni Pratiwi Perwitasari","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002683602","display_name":"Sinai Handayani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sinai Handayani","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Agus  Suhendra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agus  Suhendra","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101665996","display_name":"Sri Handayani","orcid":"https://orcid.org/0000-0002-4266-8661","observed_orcids":["https://orcid.org/0000-0002-4266-8661"]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sri Handayani","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5027726544","display_name":"Lis Lesmini","orcid":"https://orcid.org/0000-0003-4776-4174","observed_orcids":["https://orcid.org/0000-0003-4776-4174"]},"institutions":[{"id":"https://openalex.org/I4210091730","display_name":"Institute of Transportation and Logistic Trisakti","ror":"https://ror.org/00bw2gb04","country_code":"ID","type":"other","lineage":["https://openalex.org/I4210091730"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lis Lesmini","raw_affiliation_strings":["Institut Transportasi dan Logistik Trisakti"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Transportasi dan Logistik Trisakti","institution_ids":["https://openalex.org/I4210091730"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210091730"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"27","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9449999928474426},{"id":"https://openalex.org/keywords/business-innovation","display_name":"business innovation","score":0.5600000023841858},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.6539999842643738},{"id":"https://openalex.org/keywords/msme-capacity-building","display_name":"MSME capacity building","score":0.7730000019073486},{"id":"https://openalex.org/keywords/mentoring","display_name":"mentoring","score":0.6159999966621399},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.6700000166893005},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/financial-management","display_name":"financial management","score":0.9879999756813049},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.6420000195503235},{"id":"https://openalex.org/keywords/market-adaptation","display_name":"market adaptation","score":0.7509999871253967}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5287693738937378},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44007185101509094}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.61132/aspirasi.v3i2.1517","doi":"https://doi.org/10.61132/aspirasi.v3i2.1517","is_oa":true,"landing_page_url":"https://doi.org/10.61132/aspirasi.v3i2.1517","pdf_url":"https://journal.aspirasi.or.id/index.php/ASPIRASI/article/download/1517/1785","source":{"id":"https://openalex.org/S4394736600","display_name":"ASPIRASI Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","issn_l":"3025-7492","issn":["3025-7492","3025-7506"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.61132/aspirasi.v3i2.1517","doi":"https://doi.org/10.61132/aspirasi.v3i2.1517","is_oa":true,"landing_page_url":"https://doi.org/10.61132/aspirasi.v3i2.1517","pdf_url":"https://journal.aspirasi.or.id/index.php/ASPIRASI/article/download/1517/1785","source":{"id":"https://openalex.org/S4394736600","display_name":"ASPIRASI Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","issn_l":"3025-7492","issn":["3025-7492","3025-7506"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.833299994468689,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/4","score":0.6164000034332275,"display_name":"Quality education"},{"id":"https://metadata.un.org/sdg/9","score":0.428600013256073,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410244938.pdf","grobid_xml":"https://content.openalex.org/works/W4410244938.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W4281617388","https://openalex.org/W4409553092"],"related_works":["https://openalex.org/W4403174289","https://openalex.org/W4416444376","https://openalex.org/W7217564349","https://openalex.org/W4409430802","https://openalex.org/W4416891328","https://openalex.org/W7217529843","https://openalex.org/W4412680174","https://openalex.org/W7219748204","https://openalex.org/W7154369922","https://openalex.org/W4390471577"],"abstract_inverted_index":{"Micro,":[0],"Small,":[1],"and":[2,24,47,56,78,97,108,124],"Medium":[3],"Enterprises":[4],"(MSMEs)":[5],"have":[6],"a":[7],"strategic":[8,48],"role":[9],"in":[10,102],"the":[11,35,62,88,95],"national":[12],"economy":[13],"but":[14],"face":[15,119],"various":[16],"challenges,":[17,121],"such":[18],"as":[19],"limited":[20],"innovation,":[21],"market":[22,82,127],"access,":[23],"less-than-optimal":[25],"business":[26,43,120],"strategies.":[27],"This":[28],"community":[29],"service":[30],"activity":[31,92],"aims":[32],"to":[33,60,81,118],"increase":[34,61,94,122],"capacity":[36],"of":[37,64,69,90,99],"MSME":[38,100],"players":[39,101],"through":[40],"education":[41,70],"regarding":[42],"optimization":[44],"with":[45],"innovative":[46],"approaches.":[49],"The":[50,66],"methods":[51],"used":[52],"include":[53],"training,":[54],"mentoring,":[55],"implementing":[57],"simple":[58],"technology":[59],"competitiveness":[63],"MSMEs.":[65],"main":[67],"focus":[68],"includes":[71],"product":[72],"development,":[73],"digital":[74],"marketing,":[75],"financial":[76],"management,":[77],"adaptation":[79],"strategies":[80],"changes.":[83],"It":[84],"is":[85],"hoped":[86],"that":[87],"results":[89],"this":[91,111],"will":[93],"understanding":[96],"skills":[98],"managing":[103],"their":[104,126],"businesses":[105],"more":[106],"effectively":[107],"sustainably.":[109],"With":[110],"education,":[112],"MSMEs":[113],"can":[114],"be":[115],"better":[116],"prepared":[117],"productivity,":[123],"expand":[125],"reach.":[128]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-05-10T00:00:00"}
