{"id":"https://openalex.org/W4410217482","doi":"https://doi.org/10.22236/solma.v14i1.16632","title":"Meningkatkan Komunikasi Pemasaran Digital dan Strategi Branding Produk Olahan Limbah Cangkang Rajungan pada Anggota PKK (Istri Nelayan) di Desa Sukajaya Karawang","display_name":"Meningkatkan Komunikasi Pemasaran Digital dan Strategi Branding Produk Olahan Limbah Cangkang Rajungan pada Anggota PKK (Istri Nelayan) di Desa Sukajaya Karawang","publication_year":2025,"publication_date":"2025-04-15","ids":{"openalex":"https://openalex.org/W4410217482","doi":"https://doi.org/10.22236/solma.v14i1.16632"},"language":"id","primary_location":{"id":"doi:10.22236/solma.v14i1.16632","doi":"https://doi.org/10.22236/solma.v14i1.16632","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i1.16632","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/16632/5334","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/16632/5334","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5116136164","display_name":"Hendry Roris P. Sianturi","orcid":"https://orcid.org/0009-0008-8682-8955","observed_orcids":["https://orcid.org/0009-0008-8682-8955"]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendry Roris P Sianturi","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Universitas Singaperbangsa Karawang, Jl. HS. Ronggowaluyo, Telukjambe Timur, Karawang 41363, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Universitas Singaperbangsa Karawang, Jl. HS. Ronggowaluyo, Telukjambe Timur, Karawang 41363, Indonesia","institution_ids":["https://openalex.org/I4210096913"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025350154","display_name":"Firdaus Yuni Dharta","orcid":"https://orcid.org/0000-0002-4387-8927","observed_orcids":["https://orcid.org/0000-0002-4387-8927"]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Firdaus Yuni Dharta","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Universitas Singaperbangsa Karawang, Jl. HS. Ronggowaluyo, Telukjambe Timur, Karawang 41363, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Universitas Singaperbangsa Karawang, Jl. HS. Ronggowaluyo, Telukjambe Timur, Karawang 41363, Indonesia","institution_ids":["https://openalex.org/I4210096913"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009928236","display_name":"Sintha Fransiske Simanungkalit","orcid":"https://orcid.org/0009-0005-7736-3461","observed_orcids":["https://orcid.org/0009-0005-7736-3461"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sintha Fransiske Simanungkalit","raw_affiliation_strings":["Program Studi Ilmu Gizi, UPN \"Veteran\" Jakarta, Jl. RS Fatmawati Cilandak, Kota Jakarta Selatan, DKI Jakarta 12450, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Gizi, UPN \"Veteran\" Jakarta, Jl. RS Fatmawati Cilandak, Kota Jakarta Selatan, DKI Jakarta 12450, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.9869,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96960677,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"14","issue":"1","first_page":"1451","last_page":"1464"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-communication","display_name":"digital marketing communication","score":0.9589999914169312},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.9330000281333923},{"id":"https://openalex.org/keywords/women-s-empowerment","display_name":"women's empowerment","score":0.6309999823570251},{"id":"https://openalex.org/keywords/pkk-women-s-empowerment-group","display_name":"PKK women's empowerment group","score":0.5490000247955322},{"id":"https://openalex.org/keywords/fishermen-s-wives","display_name":"fishermen's wives","score":0.7070000171661377},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9620000123977661},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9629999995231628},{"id":"https://openalex.org/keywords/product-packaging","display_name":"product packaging","score":0.45100000500679016},{"id":"https://openalex.org/keywords/household-income-improvement","display_name":"household income improvement","score":0.6019999980926514}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.49742820858955383},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4164399206638336},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.40786972641944885},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26113730669021606},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.05138877034187317}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.22236/solma.v14i1.16632","doi":"https://doi.org/10.22236/solma.v14i1.16632","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i1.16632","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/16632/5334","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.22236/solma.v14i1.16632","doi":"https://doi.org/10.22236/solma.v14i1.16632","is_oa":true,"landing_page_url":"https://doi.org/10.22236/solma.v14i1.16632","pdf_url":"https://journal.uhamka.ac.id/index.php/solma/article/download/16632/5334","source":{"id":"https://openalex.org/S4210210570","display_name":"Jurnal SOLMA","issn_l":"2252-584X","issn":["2252-584X","2614-1531"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210113907","host_organization_name":"Universitas Muhammadiyah Prof Dr Hamka","host_organization_lineage":["https://openalex.org/I4210113907"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal SOLMA","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.7811999917030334},{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.6735000014305115},{"display_name":"No poverty","id":"https://metadata.un.org/sdg/1","score":0.666700005531311},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4000000059604645}],"study_designs":[{"display_name":"Clinical Trial","id":"https://openalex.org/study-designs/clinical-trial"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410217482.pdf","grobid_xml":"https://content.openalex.org/works/W4410217482.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W3006698532","https://openalex.org/W3081164075","https://openalex.org/W3200692427","https://openalex.org/W4298158839","https://openalex.org/W4311513207","https://openalex.org/W4384574023","https://openalex.org/W4388615369","https://openalex.org/W4388953301","https://openalex.org/W4391226220","https://openalex.org/W4399918861","https://openalex.org/W4400169153","https://openalex.org/W4401646532","https://openalex.org/W7219014536"],"related_works":["https://openalex.org/W4410706828","https://openalex.org/W4389349382","https://openalex.org/W4406452752","https://openalex.org/W2995283289","https://openalex.org/W7172133616","https://openalex.org/W4415532767","https://openalex.org/W4389251645","https://openalex.org/W7221139909","https://openalex.org/W7119511290","https://openalex.org/W7221297280"],"abstract_inverted_index":{"Background:":[0],"Ibu-ibu":[1],"Pemberdayaan":[2],"dan":[3,57,66,88,164],"Kesejahteraan":[4],"Keluarga":[5],"(PKK)":[6],"Desa":[7,102],"Sukajaya,":[8],"Kecamatan":[9],"Cilamaya":[10],"Kulon,":[11],"Kabupaten":[12],"Karawang,":[13],"Jawa":[14],"Barat":[15],"yang":[16,32,40,77,97,129],"memiliki":[17,33],"anggota":[18],"istri":[19,99],"nelayan,":[20],"belum":[21],"memahami":[22],"pemasaran":[23,38,91,191],"digital":[24,39],"produk":[25,71,175],"pangan":[26],"mie":[27,72],"dari":[28,144],"limbah":[29,177],"cangkang":[30,73,178],"rajungan":[31,179],"gizi":[34],"tinggi.":[35],"Padahal":[36],"dengan":[37,133,180],"tepat,":[41],"ibu-ibu":[42,59,95],"PKK":[43,60,96],"dapat":[44],"meningkatkan":[45,55],"pendapatan":[46],"keluarga.":[47],"Pengabdian":[48],"kepada":[49],"Masyarakat":[50],"(PKM)":[51],"ini":[52,82,150],"bertujuan":[53],"untuk":[54,69,174],"pengetahuan":[56,111,154],"keterampilan":[58],"dalam":[61,79],"menggunakan":[62],"media":[63,90,187,194],"sosial,":[64],"website":[65],"fitur":[67],"e-commerce":[68],"memasarkan":[70],"rajungan.":[74],"Metode:":[75],"Metode":[76],"digunakan":[78],"kegiatan":[80,158],"PKM":[81,115,159],"meliputi":[83],"pemaparan":[84],"materi,":[85],"simulasi":[86],"IPTEK,":[87],"pembuatan":[89],"digital.":[92],"Pesertanya":[93],"merupakan":[94],"juga":[98],"para":[100],"nelayan":[101],"Sukajaya":[103],"berjumlah":[104],"18":[105],"orang.":[106],"Untuk":[107],"mengukur":[108],"adanya":[109,152],"peningkatan":[110,153],"peserta,":[112],"maka":[113],"Tim":[114],"melakukan":[116],"uji":[117],"statistik":[118],"nonparametrik":[119],"Wilcoxon":[120],"Signed":[121],"Rank.":[122],"Hasil:":[123],"Hasilnya":[124],"ditemukan":[125],"bahwa":[126],"nilai":[127],"Z":[128],"diperoleh":[130],"sebesar":[131,140],"-3,787":[132],"p":[134],"value":[135],"(Asymp.":[136],"Sig":[137],"2":[138],"tailed)":[139],"0,000":[141],"dimana":[142],"kurang":[143],"batas":[145],"kritis":[146],"0,05":[147],"(5%).":[148],"Hasil":[149],"menunjukkan":[151],"peserta":[155,169],"setelah":[156],"mengikuti":[157],"tentang":[160],"Komunikasi":[161],"Pemasaran":[162],"Digital":[163],"Strategi":[165],"Branding.":[166],"Kesimpulan:":[167],"Para":[168],"mampu":[170],"membuat":[171],"nama":[172,181],"merek":[173],"olahan":[176],"MICARUKA,":[182],"logonya,":[183],"kemasannya,":[184],"websitenya,":[185],"akun":[186],"sosialnya,":[188],"hingga":[189],"konten":[190],"MICARUKA":[192],"di":[193],"sosial.":[195]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-05-09T00:00:00"}