{"id":"https://openalex.org/W4410189124","doi":"https://doi.org/10.63854/jppm.v1i2.31","title":"PENDAMPINGAN PEMASARAN GERABAH DI DESA MARDISAN TANJUNG MORAWA UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL MELALUI STRATEGI PEMASARAN EFEKTIF","display_name":"PENDAMPINGAN PEMASARAN GERABAH DI DESA MARDISAN TANJUNG MORAWA UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL MELALUI STRATEGI PEMASARAN EFEKTIF","publication_year":2025,"publication_date":"2025-03-06","ids":{"openalex":"https://openalex.org/W4410189124","doi":"https://doi.org/10.63854/jppm.v1i2.31"},"language":"id","primary_location":{"id":"doi:10.63854/jppm.v1i2.31","doi":"https://doi.org/10.63854/jppm.v1i2.31","is_oa":true,"landing_page_url":"https://doi.org/10.63854/jppm.v1i2.31","pdf_url":"https://jurnal.compartdigital.com/index.php/ppm/article/download/31/pdf","source":{"id":"https://openalex.org/S5407048566","display_name":"JPPM Jurnal Pengabdian dan Pemberdayaan Masyarakat","issn_l":"3064-6065","issn":["3064-6065"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JPPM: Jurnal Pengabdian dan Pemberdayaan Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.compartdigital.com/index.php/ppm/article/download/31/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024927741","display_name":"Budi Antoro","orcid":"https://orcid.org/0000-0001-9038-050X","observed_orcids":["https://orcid.org/0000-0001-9038-050X"]},"institutions":[{"id":"https://openalex.org/I4210119457","display_name":"Universitas Dharmawangsa","ror":"https://ror.org/02ht9xe28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210119457"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Budi Antoro","raw_affiliation_strings":["Universitas Dharmawangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dharmawangsa","institution_ids":["https://openalex.org/I4210119457"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016102321","display_name":"Lukman Hakim Siregar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lukman Hakim Siregar","raw_affiliation_strings":[","],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":",","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004990044","display_name":"Muhammad Reza Septriawan","orcid":"https://orcid.org/0000-0002-7309-0364","observed_orcids":["https://orcid.org/0000-0002-7309-0364"]},"institutions":[{"id":"https://openalex.org/I4210119457","display_name":"Universitas Dharmawangsa","ror":"https://ror.org/02ht9xe28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210119457"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"M. Reza Septriawan","raw_affiliation_strings":["Akuntansi , Universitas Dharamwangsa , Indonesia , 20115"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akuntansi , Universitas Dharamwangsa , Indonesia , 20115","institution_ids":["https://openalex.org/I4210119457"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011548670","display_name":"Zulkifli Taib","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210119457","display_name":"Universitas Dharmawangsa","ror":"https://ror.org/02ht9xe28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210119457"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zulkifli Taib","raw_affiliation_strings":["Manajemen , Universitas Dharamwangsa , Indonesia , 20115"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen , Universitas Dharamwangsa , Indonesia , 20115","institution_ids":["https://openalex.org/I4210119457"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"2","first_page":"49","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13316","display_name":"Crafts, Textile, and Design","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/local-product-competitiveness","display_name":"local product competitiveness","score":0.6639999747276306},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6420000195503235},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8259999752044678},{"id":"https://openalex.org/keywords/product-design-innovation","display_name":"product design innovation","score":0.7099999785423279},{"id":"https://openalex.org/keywords/product-branding","display_name":"product branding","score":0.6240000128746033},{"id":"https://openalex.org/keywords/traditional-crafts","display_name":"traditional crafts","score":0.7549999952316284}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.387372761964798},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29420626163482666}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.63854/jppm.v1i2.31","doi":"https://doi.org/10.63854/jppm.v1i2.31","is_oa":true,"landing_page_url":"https://doi.org/10.63854/jppm.v1i2.31","pdf_url":"https://jurnal.compartdigital.com/index.php/ppm/article/download/31/pdf","source":{"id":"https://openalex.org/S5407048566","display_name":"JPPM Jurnal Pengabdian dan Pemberdayaan Masyarakat","issn_l":"3064-6065","issn":["3064-6065"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JPPM: Jurnal Pengabdian dan Pemberdayaan Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.63854/jppm.v1i2.31","doi":"https://doi.org/10.63854/jppm.v1i2.31","is_oa":true,"landing_page_url":"https://doi.org/10.63854/jppm.v1i2.31","pdf_url":"https://jurnal.compartdigital.com/index.php/ppm/article/download/31/pdf","source":{"id":"https://openalex.org/S5407048566","display_name":"JPPM Jurnal Pengabdian dan Pemberdayaan Masyarakat","issn_l":"3064-6065","issn":["3064-6065"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JPPM: Jurnal Pengabdian dan Pemberdayaan Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":1.0,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.8970999717712402,"id":"https://metadata.un.org/sdg/9"},{"display_name":"No poverty","score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410189124.pdf","grobid_xml":"https://content.openalex.org/works/W4410189124.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2222929853","https://openalex.org/W2549128132","https://openalex.org/W2888653077","https://openalex.org/W3214971638","https://openalex.org/W4386393214","https://openalex.org/W4411396386"],"related_works":["https://openalex.org/W7134232627","https://openalex.org/W7213949620","https://openalex.org/W4385731659","https://openalex.org/W7215423361","https://openalex.org/W7172274025","https://openalex.org/W7136089747","https://openalex.org/W2896927913","https://openalex.org/W7122505471","https://openalex.org/W7167918961","https://openalex.org/W4412414643"],"abstract_inverted_index":{"Program":[0],"pendampingan":[1,69,127],"ini":[2,114,128,164],"bertujuan":[3],"untuk":[4,108],"meningkatkan":[5,152],"kapasitas":[6,142],"produksi,":[7,26,78,143],"pemasaran,":[8,33,99],"dan":[9,63,95,105,145,155,178],"keberlanjutan":[10,123,156],"usaha":[11,137,170],"gerabah":[12,89,138,158],"di":[13,139,159],"Madirsan,":[14],"Kecamatan":[15],"Tanjung":[16],"Morawa.":[17],"Permasalahan":[18],"utama":[19,150],"yang":[20,92,133],"dihadapi":[21],"mitra":[22,66,100],"meliputi":[23],"keterbatasan":[24],"teknologi":[25],"kurangnya":[27],"inovasi":[28,52,87],"desain,":[29],"rendahnya":[30],"daya":[31,153],"saing":[32,154],"serta":[34,59],"minimnya":[35],"regenerasi":[36],"tenaga":[37,118],"kerja.":[38],"Untuk":[39],"mengatasi":[40],"permasalahan":[41],"tersebut,":[42],"dilakukan":[43],"serangkaian":[44],"intervensi,":[45],"termasuk":[46],"pengadaan":[47],"mesin":[48,83],"press":[49,84],"tanah,":[50,85],"pelatihan":[51],"produk,":[53],"penguatan":[54],"strategi":[55,146],"pemasaran":[56,147],"berbasis":[57,172],"digital,":[58],"fasilitasi":[60],"akses":[61],"pendanaan":[62],"pengembangan":[64,136,169],"jaringan":[65],"usaha.":[67,124],"Hasil":[68],"menunjukkan":[70],"peningkatan":[71],"signifikan":[72],"dalam":[73,151],"berbagai":[74],"aspek.":[75],"Dari":[76],"segi":[77],"efisiensi":[79],"meningkat":[80],"dengan":[81,175],"adanya":[82],"sementara":[86],"desain":[88],"menghasilkan":[90],"produk":[91,107],"lebih":[93],"variatif":[94],"menarik.":[96],"Pada":[97],"aspek":[98],"mulai":[101],"memanfaatkan":[102],"platform":[103],"digital":[104],"branding":[106],"memperluas":[109],"pasar.":[110,182],"Selain":[111],"itu,":[112],"program":[113,163],"juga":[115],"berhasil":[116],"menarik":[117],"kerja":[119],"baru,":[120],"sehingga":[121],"membantu":[122],"Secara":[125],"keseluruhan,":[126],"telah":[129],"memberikan":[130],"dampak":[131],"positif":[132],"nyata":[134],"terhadap":[135,180],"Madirsan.":[140],"Peningkatan":[141],"inovasi,":[144],"menjadi":[148],"faktor":[149],"industri":[157],"daerah":[160],"tersebut.":[161],"Keberlanjutan":[162],"diharapkan":[165],"dapat":[166],"terus":[167],"mendukung":[168],"mikro":[171],"kerajinan":[173],"tradisional":[174],"pendekatan":[176],"inovatif":[177],"adaptif":[179],"perkembangan":[181]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-05-08T00:00:00"}