{"id":"https://openalex.org/W4410104325","doi":"https://doi.org/10.1080/10528008.2025.2501790","title":"AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education","display_name":"AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education","publication_year":2025,"publication_date":"2025-05-05","ids":{"openalex":"https://openalex.org/W4410104325","doi":"https://doi.org/10.1080/10528008.2025.2501790"},"language":"en","primary_location":{"id":"doi:10.1080/10528008.2025.2501790","doi":"https://doi.org/10.1080/10528008.2025.2501790","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10528008.2025.2501790","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100775779","display_name":"Priyanka Singh","orcid":"https://orcid.org/0000-0001-7874-7778","observed_orcids":["https://orcid.org/0000-0001-7874-7778"]},"institutions":[{"id":"https://openalex.org/I1327163397","display_name":"State University of New York","ror":"https://ror.org/01q1z8k08","country_code":"US","type":"education","lineage":["https://openalex.org/I1327163397"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Priyanka Singh","raw_affiliation_strings":["State University of New York"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State University of New York","institution_ids":["https://openalex.org/I1327163397"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068889699","display_name":"Lei Huang","orcid":"https://orcid.org/0000-0002-7737-8365","observed_orcids":["https://orcid.org/0000-0002-7737-8365"]},"institutions":[{"id":"https://openalex.org/I1327163397","display_name":"State University of New York","ror":"https://ror.org/01q1z8k08","country_code":"US","type":"education","lineage":["https://openalex.org/I1327163397"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lei Huang","raw_affiliation_strings":["State University of New York"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State University of New York","institution_ids":["https://openalex.org/I1327163397"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100775779"],"corresponding_institution_ids":["https://openalex.org/I1327163397"],"apc_list":null,"apc_paid":null,"fwci":12.4736,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.98759753,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"35","issue":"4","first_page":"271","last_page":"279"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14414","display_name":"Artificial Intelligence in Education","score":0.10209999978542328,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-in-education","display_name":"artificial intelligence in education","score":0.8130000233650208},{"id":"https://openalex.org/keywords/chatgpt","display_name":"ChatGPT","score":0.9520000219345093},{"id":"https://openalex.org/keywords/brainstorming","display_name":"brainstorming","score":0.9829999804496765},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.699999988079071},{"id":"https://openalex.org/keywords/creativity","display_name":"creativity","score":0.871999979019165},{"id":"https://openalex.org/keywords/collaborative-learning","display_name":"cooperative learning","score":0.7210000157356262},{"id":"https://openalex.org/keywords/ai-generated-content","display_name":"AI-generated content","score":0.8379999995231628},{"id":"https://openalex.org/keywords/human-creativity","display_name":"human creativity","score":0.5659999847412109},{"id":"https://openalex.org/keywords/student-engagement","display_name":"student engagement","score":0.5839999914169312},{"id":"https://openalex.org/keywords/ai-capabilities-and-limitations","display_name":"AI capabilities and limitations","score":0.5379999876022339}],"concepts":[{"id":"https://openalex.org/C150672426","wikidata":"https://www.wikidata.org/wiki/Q191183","display_name":"Brainstorming","level":2,"score":0.9303466081619263},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.9042825698852539},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5803694725036621},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5231131911277771},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3837330937385559},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3567994236946106},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2008005976676941},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17489540576934814}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10528008.2025.2501790","doi":"https://doi.org/10.1080/10528008.2025.2501790","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10528008.2025.2501790","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","score":0.9235000014305115,"id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1791587663","https://openalex.org/W2087603779","https://openalex.org/W2116817443","https://openalex.org/W2123184471","https://openalex.org/W2899856450","https://openalex.org/W4382987554","https://openalex.org/W4386170829","https://openalex.org/W4403689823","https://openalex.org/W4404358706"],"related_works":["https://openalex.org/W4407275239","https://openalex.org/W4401176378","https://openalex.org/W4414953183","https://openalex.org/W4412162063","https://openalex.org/W4415146081","https://openalex.org/W7154827755","https://openalex.org/W7000445802","https://openalex.org/W4399571998","https://openalex.org/W7117248376","https://openalex.org/W7162873877"],"abstract_inverted_index":{"This":[0,81],"study":[1],"presents":[2],"an":[3],"innovative":[4],"teaching":[5],"methodology":[6,137],"designed":[7],"to":[8,34,70,147],"balance":[9],"the":[10,75,88,113,123,130,136,149],"use":[11],"of":[12,87,94,116,134],"Artificial":[13],"Intelligence":[14],"(AI)":[15],"with":[16,30,153],"human-driven":[17],"creative":[18,124,164],"thinking":[19],"in":[20,49,58,102,159],"marketing":[21,72,151],"education.":[22],"The":[23,97],"approach":[24],"includes":[25],"two":[26],"main":[27],"components:":[28],"interaction":[29],"AI":[31,120],"through":[32],"ChatGPT":[33,69],"demonstrate":[35],"both":[36,160],"its":[37],"capabilities":[38,131],"and":[39,41,74,91,104,109,126,132,144,163],"limitations,":[40],"a":[42,59,84,154],"collaborative":[43],"participation":[44],"model":[45],"that":[46],"engages":[47],"students":[48,62],"evaluating":[50],"AI-generated":[51,108],"content":[52],"against":[53],"traditionally":[54],"brainstormed":[55],"ideas.":[56],"Implemented":[57],"classroom":[60],"setting,":[61],"were":[63],"divided":[64],"into":[65,122],"groups;":[66],"one":[67],"used":[68],"perform":[71],"tasks,":[73],"other":[76],"employed":[77],"traditional":[78],"brainstorming":[79],"methods.":[80],"setup":[82],"facilitated":[83],"comparative":[85],"analysis":[86],"creativity,":[89],"clarity":[90],"practical":[92,105],"effectiveness":[93],"each":[95],"approach.":[96],"findings":[98],"highlight":[99],"significant":[100],"differences":[101],"creativity":[103],"utility":[106],"between":[107],"human-created":[110],"content,":[111],"revealing":[112],"complementary":[114],"strengths":[115],"each.":[117],"By":[118],"integrating":[119],"tools":[121],"process":[125],"encouraging":[127],"discussions":[128],"about":[129],"limitations":[133],"AI,":[135],"enhances":[138],"student":[139],"engagement,":[140],"promotes":[141],"analytical":[142],"thinking,":[143],"prepares":[145],"learners":[146],"navigate":[148],"evolving":[150],"landscape":[152],"blended":[155],"skill":[156],"set":[157],"rooted":[158],"technological":[161],"fluency":[162],"strategy.Footnote1":[165]},"counts_by_year":[{"year":2026,"cited_by_count":10},{"year":2025,"cited_by_count":5}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-05-06T00:00:00"}