{"id":"https://openalex.org/W4410079110","doi":"https://doi.org/10.15575/reputation.v9i3.39160","title":"Strategi Marketing Public Relations Jonas Photo dalam Mempertahankan Loyalitas Pelanggan","display_name":"Strategi Marketing Public Relations Jonas Photo dalam Mempertahankan Loyalitas Pelanggan","publication_year":2025,"publication_date":"2025-03-30","ids":{"openalex":"https://openalex.org/W4410079110","doi":"https://doi.org/10.15575/reputation.v9i3.39160"},"language":"en","primary_location":{"id":"doi:10.15575/reputation.v9i3.39160","doi":"https://doi.org/10.15575/reputation.v9i3.39160","is_oa":true,"landing_page_url":"https://doi.org/10.15575/reputation.v9i3.39160","pdf_url":"https://journal.uinsgd.ac.id/index.php/reputation/article/download/39160/13812","source":{"id":"https://openalex.org/S4210235144","display_name":"Reputation Jurnal Hubungan Masyarakat","issn_l":"2747-0024","issn":["2747-0024"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Reputation Jurnal Hubungan Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journal.uinsgd.ac.id/index.php/reputation/article/download/39160/13812","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117432453","display_name":"Siti Alviatul Aziza","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Alviatul Aziza","raw_affiliation_strings":["Jurusan Humas , Fakultas Dakwah dan Komunikasi , UIN Sunan Gunung Djati , Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Humas , Fakultas Dakwah dan Komunikasi , UIN Sunan Gunung Djati , Bandung","institution_ids":["https://openalex.org/I4210107902"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045273356","display_name":"Imron Rosyidi","orcid":"https://orcid.org/0009-0001-7214-0024","observed_orcids":["https://orcid.org/0009-0001-7214-0024"]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Imron Rosyidi","raw_affiliation_strings":["UIN Sunan Gunung Djati Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Gunung Djati Bandung","institution_ids":["https://openalex.org/I4210107902"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091544064","display_name":"Betty Tresnawaty","orcid":"https://orcid.org/0000-0003-3385-3635","observed_orcids":["https://orcid.org/0000-0003-3385-3635"]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Betty Tresnawaty","raw_affiliation_strings":["UIN Sunan Gunung Djati Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Gunung Djati Bandung","institution_ids":["https://openalex.org/I4210107902"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210107902"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06747704,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"3","first_page":"219","last_page":"328"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7562999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7562999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.17440000176429749,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.029400000348687172,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-public-relations","display_name":"marketing public relations","score":0.8190000057220459},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9610000252723694},{"id":"https://openalex.org/keywords/push-strategy","display_name":"push strategy","score":0.8809999823570251},{"id":"https://openalex.org/keywords/pull-strategy","display_name":"pull strategy","score":1.0},{"id":"https://openalex.org/keywords/pass-strategy","display_name":"pass strategy","score":0.8600000143051147},{"id":"https://openalex.org/keywords/photography-business","display_name":"photography business","score":0.4690000116825104}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.46444207429885864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43750524520874023}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15575/reputation.v9i3.39160","doi":"https://doi.org/10.15575/reputation.v9i3.39160","is_oa":true,"landing_page_url":"https://doi.org/10.15575/reputation.v9i3.39160","pdf_url":"https://journal.uinsgd.ac.id/index.php/reputation/article/download/39160/13812","source":{"id":"https://openalex.org/S4210235144","display_name":"Reputation Jurnal Hubungan Masyarakat","issn_l":"2747-0024","issn":["2747-0024"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Reputation Jurnal Hubungan Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15575/reputation.v9i3.39160","doi":"https://doi.org/10.15575/reputation.v9i3.39160","is_oa":true,"landing_page_url":"https://doi.org/10.15575/reputation.v9i3.39160","pdf_url":"https://journal.uinsgd.ac.id/index.php/reputation/article/download/39160/13812","source":{"id":"https://openalex.org/S4210235144","display_name":"Reputation Jurnal Hubungan Masyarakat","issn_l":"2747-0024","issn":["2747-0024"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Reputation Jurnal Hubungan Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410079110.pdf","grobid_xml":"https://content.openalex.org/works/W4410079110.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3005293895","https://openalex.org/W3107278293","https://openalex.org/W3104897255","https://openalex.org/W3213882830","https://openalex.org/W2742433941","https://openalex.org/W2976862298","https://openalex.org/W2923798061","https://openalex.org/W3160677946","https://openalex.org/W2980164204"],"abstract_inverted_index":{"This":[0,38],"research":[1,36,39,43],"aims":[2],"to":[3,17,34],"find":[4],"Jonas":[5,63],"Photo's":[6,64],"Marketing":[7,65],"Public":[8,66],"Relations":[9,67],"strategy":[10,68],"in":[11,69,74,80],"maintaining":[12,70],"customer":[13,71],"loyalty":[14,72],"by":[15],"referring":[16],"the":[18,26,35,77,81],"theoretical":[19],"basis":[20],"of":[21,58],"Thomas":[22],"L.":[23],"Harris,":[24],"namely":[25,49],"Three":[27,82],"Ways":[28,83],"Strategy":[29,84,88,91],"Concept":[30],"which":[31],"is":[32,73],"relevant":[33],"phenomenon.":[37],"uses":[40],"descriptive":[41],"qualitative":[42],"methods":[44],"with":[45,76],"data":[46],"collection":[47],"techniques,":[48],"passive":[50],"participant":[51],"observation":[52],"and":[53,92],"in-depth":[54],"interviews.":[55],"The":[56],"results":[57],"this":[59],"study":[60],"found":[61],"that":[62],"accordance":[75],"three":[78],"elements":[79],"Concept,":[85],"(1)":[86],"Push":[87],"(2)":[89],"Pull":[90],"(3)":[93],"Pass":[94],"Strategy.":[95]},"counts_by_year":[],"updated_date":"2026-10-02T10:15:12.560889","created_date":"2025-10-10T00:00:00"}