{"id":"https://openalex.org/W4410076672","doi":"https://doi.org/10.15575/tabligh.v10i1.39034","title":"Strategi Kreatif Content Creator Dalam Dakwah Di Media Sosial (Studi Etnografi Virtual Akun Instagram @alfatahar_)","display_name":"Strategi Kreatif Content Creator Dalam Dakwah Di Media Sosial (Studi Etnografi Virtual Akun Instagram @alfatahar_)","publication_year":2025,"publication_date":"2025-03-30","ids":{"openalex":"https://openalex.org/W4410076672","doi":"https://doi.org/10.15575/tabligh.v10i1.39034"},"language":"id","primary_location":{"id":"doi:10.15575/tabligh.v10i1.39034","doi":"https://doi.org/10.15575/tabligh.v10i1.39034","is_oa":true,"landing_page_url":"https://doi.org/10.15575/tabligh.v10i1.39034","pdf_url":"https://journal.uinsgd.ac.id/index.php/tabligh/article/download/39034/13911","source":{"id":"https://openalex.org/S4210232590","display_name":"Tabligh Jurnal Komunikasi dan Penyiaran Islam","issn_l":"2622-9773","issn":["2622-9773","2622-9781"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tabligh: Jurnal Komunikasi dan Penyiaran Islam","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uinsgd.ac.id/index.php/tabligh/article/download/39034/13911","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117433481","display_name":"Indra Margana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indra Margana","raw_affiliation_strings":["Universitas Islam Negri Sunan Gunung Djati Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negri Sunan Gunung Djati Bandung","institution_ids":["https://openalex.org/I4210107902"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023317253","display_name":"Mukhlis Aliyudin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mukhlis Aliyudin","raw_affiliation_strings":["UIN Sunan Gunung Djati Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Gunung Djati Bandung","institution_ids":["https://openalex.org/I4210107902"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038243547","display_name":"Aep Wahyudin","orcid":"https://orcid.org/0000-0002-7989-2149","observed_orcids":["https://orcid.org/0000-0002-7989-2149"]},"institutions":[{"id":"https://openalex.org/I4210107902","display_name":"Sunan Gunung Djati State Islamic University Bandung","ror":"https://ror.org/01j33fx63","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107902"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aep Wahyudin","raw_affiliation_strings":["UIN Sunan Gunung Djati Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sunan Gunung Djati Bandung","institution_ids":["https://openalex.org/I4210107902"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210107902"],"apc_list":null,"apc_paid":null,"fwci":11.8244,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.97388564,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"10","issue":"1","first_page":"37","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13277","display_name":"Media, Religion, Digital Communication","score":0.6934000253677368,"subfield":{"id":"https://openalex.org/subfields/1212","display_name":"Religious studies"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13277","display_name":"Media, Religion, Digital Communication","score":0.6934000253677368,"subfield":{"id":"https://openalex.org/subfields/1212","display_name":"Religious studies"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.27709999680519104,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.011699999682605267,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/islamic-preaching","display_name":"Islamic preaching","score":0.8149999976158142},{"id":"https://openalex.org/keywords/social-media-da-wah","display_name":"social media da'wah","score":0.8790000081062317},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.8209999799728394},{"id":"https://openalex.org/keywords/creative-thinking","display_name":"creative thinking","score":0.5789999961853027},{"id":"https://openalex.org/keywords/digital-ethnography","display_name":"digital ethnography","score":0.8579999804496765},{"id":"https://openalex.org/keywords/digital-identity","display_name":"digital identity","score":0.6679999828338623},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.7649999856948853},{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.9359999895095825},{"id":"https://openalex.org/keywords/visual-consistency","display_name":"visual consistency","score":0.6330000162124634}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44483160972595215},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.42274200916290283},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3378010392189026},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3342237174510956},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13467955589294434},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10332038998603821},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15575/tabligh.v10i1.39034","doi":"https://doi.org/10.15575/tabligh.v10i1.39034","is_oa":true,"landing_page_url":"https://doi.org/10.15575/tabligh.v10i1.39034","pdf_url":"https://journal.uinsgd.ac.id/index.php/tabligh/article/download/39034/13911","source":{"id":"https://openalex.org/S4210232590","display_name":"Tabligh Jurnal Komunikasi dan Penyiaran Islam","issn_l":"2622-9773","issn":["2622-9773","2622-9781"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tabligh: Jurnal Komunikasi dan Penyiaran Islam","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15575/tabligh.v10i1.39034","doi":"https://doi.org/10.15575/tabligh.v10i1.39034","is_oa":true,"landing_page_url":"https://doi.org/10.15575/tabligh.v10i1.39034","pdf_url":"https://journal.uinsgd.ac.id/index.php/tabligh/article/download/39034/13911","source":{"id":"https://openalex.org/S4210232590","display_name":"Tabligh Jurnal Komunikasi dan Penyiaran Islam","issn_l":"2622-9773","issn":["2622-9773","2622-9781"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315205","host_organization_name":"Sunan Gunung Djati State Islamic University Bandung","host_organization_lineage":["https://openalex.org/P4310315205"],"host_organization_lineage_names":["Sunan Gunung Djati State Islamic University Bandung"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tabligh: Jurnal Komunikasi dan Penyiaran Islam","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410076672.pdf","grobid_xml":"https://content.openalex.org/works/W4410076672.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7216831616","https://openalex.org/W7006246953","https://openalex.org/W3007448162","https://openalex.org/W7126008463","https://openalex.org/W6989252591","https://openalex.org/W4410113209","https://openalex.org/W4403238839","https://openalex.org/W3132184502","https://openalex.org/W7218616919","https://openalex.org/W7015302108"],"abstract_inverted_index":{"Penelitian":[0,19],"ini":[1,20,61],"mendeskripsikan":[2],"strategi":[3,32],"pembuatan,":[4,6],"proses":[5],"penerapan":[7],"evaluasi,":[8],"serta":[9,88],"autentik":[10],"dan":[11,68,76,105,115],"identitas":[12,111],"etnografi":[13,26,48],"virtual":[14,49],"pada":[15,59],"akun":[16,60],"Instagram":[17],"@alfatahar_.":[18],"menggunakan":[21],"metode":[22],"kualitatif":[23],"dengan":[24],"pendekatan":[25,74,97],"virtual.":[27],"Teori":[28],"yang":[29,107,113],"digunakan":[30],"adalah":[31],"kreatif":[33,39,58],"dari":[34,40,50],"Karen":[35],"Freberg,":[36],"teori":[37,47],"berpikir":[38],"Chris":[41],"Griffiths":[42],"&":[43],"Melina":[44],"Costi":[45],"seSrta":[46],"Christine":[51],"Hine.":[52],"Hasil":[53],"penelitian":[54],"menunjukkan":[55],"bahwa":[56,96],"dakwah":[57],"terdapat":[62],"dalam":[63,99],"aspek,":[64],"yaitu:":[65],"pertama,":[66],"fleksibilitas":[67],"pengembangan":[69],"konten":[70,101],"berbasis":[71],"keahlian.":[72],"Kedua,":[73],"personal":[75,86],"konsistensi":[77,89],"visual.":[78],"Ketiga,":[79],"evaluasi":[80,106],"melalui":[81],"analisis":[82],"umpan":[83],"balik.":[84],"Keempat,":[85],"branding":[87],"gaya.":[90],"Berdasarkan":[91],"penemuan":[92],"ini,":[93],"dapat":[94],"disimpulkan":[95],"Alfatahar":[98],"pembuatan":[100],"menekankan":[102],"fleksibilitas,":[103],"personalisasi,":[104],"terstruktur":[108],"untuk":[109],"menciptakan":[110],"digital":[112],"konsisten":[114],"autentik.":[116]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-05-05T00:00:00"}