{"id":"https://openalex.org/W4410072598","doi":"https://doi.org/10.59653/jbmed.v3i02.1578","title":"Influence of eWOM and Brand Image on Purchase Decisions of Luxcrime Cosmetic Products in Bandar Lampung","display_name":"Influence of eWOM and Brand Image on Purchase Decisions of Luxcrime Cosmetic Products in Bandar Lampung","publication_year":2025,"publication_date":"2025-05-04","ids":{"openalex":"https://openalex.org/W4410072598","doi":"https://doi.org/10.59653/jbmed.v3i02.1578"},"language":"en","primary_location":{"id":"doi:10.59653/jbmed.v3i02.1578","doi":"https://doi.org/10.59653/jbmed.v3i02.1578","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i02.1578","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1578/966","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://risetpress.com/index.php/jbmed/article/download/1578/966","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117429858","display_name":"Andela Safitri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Andela Safitri","raw_affiliation_strings":["Lampung University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lampung University, Indonesia","institution_ids":["https://openalex.org/I12833781"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113051627","display_name":"Aida Sari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aida Sari","raw_affiliation_strings":["Lampung University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lampung University, Indonesia","institution_ids":["https://openalex.org/I12833781"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12833781"],"apc_list":null,"apc_paid":null,"fwci":1.8405,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.88749325,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"3","issue":"02","first_page":"572","last_page":"582"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9919999837875366},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9190000295639038},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.41999998688697815},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.6949999928474426},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8930000066757202},{"id":"https://openalex.org/keywords/bandar-lampung","display_name":"Bandar Lampung","score":0.9490000009536743}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.7326609492301941},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.626894474029541},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5183795094490051},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34602147340774536}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59653/jbmed.v3i02.1578","doi":"https://doi.org/10.59653/jbmed.v3i02.1578","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i02.1578","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1578/966","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59653/jbmed.v3i02.1578","doi":"https://doi.org/10.59653/jbmed.v3i02.1578","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jbmed.v3i02.1578","pdf_url":"https://risetpress.com/index.php/jbmed/article/download/1578/966","source":{"id":"https://openalex.org/S4387289526","display_name":"Journal of Business Management and Economic Development","issn_l":"2986-9072","issn":["2986-9072","3031-9269"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Management and Economic Development","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410072598.pdf","grobid_xml":"https://content.openalex.org/works/W4410072598.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W1992760298","https://openalex.org/W2767629806","https://openalex.org/W862738328","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"The":[0,30,126],"growth":[1],"of":[2,13,21,24,58,61,79,82,114,128,143],"internet":[3,31],"technology":[4],"continues":[5],"to":[6,37,52,55,75,106,154],"increase,":[7],"accompanied":[8],"by":[9,111],"the":[10,22,56,77,140,147,152],"increasing":[11],"population":[12],"Indonesia's":[14],"young":[15],"population,":[16],"which":[17],"encourages":[18],"public":[19],"awareness":[20],"importance":[23],"maintaining":[25],"appearance":[26],"and":[27,41,63,84,103,116,138,146],"skin":[28],"health.":[29],"makes":[32],"it":[33],"easy":[34],"for":[35,69,90],"consumers":[36],"find":[38],"information,":[39],"reviews,":[40],"product":[42],"images":[43],"before":[44],"buying":[45],"Luxcrime":[46,70,91,121,156],"cosmetic":[47,92,157],"products.":[48],"This":[49,72,97],"allows":[50],"companies":[51],"pay":[53],"attention":[54],"influence":[57],"electronic":[59,80,112,141],"word":[60,81,113,142],"mouth":[62,83,115,144],"brand":[64,85,117,148],"image":[65,86,118,149],"on":[66,87],"purchasing":[67,88,120],"decisions":[68,89],"cosmetics.":[71],"study":[73,98],"aims":[74],"determine":[76],"effect":[78],"products":[93,158],"in":[94,123,159],"Bandar":[95,124,160],"Lampung.":[96,125,161],"used":[99],"a":[100,104],"quantitative":[101],"approach":[102],"questionnaire":[105],"sample":[107],"110":[108],"respondents":[109],"influenced":[110],"when":[119],"cosmetics":[122],"results":[127],"data":[129],"analysis":[130],"using":[131],"multiple":[132],"linear":[133],"regression":[134],"show":[135],"that":[136],"positively":[137],"significantly,":[139],"variable":[145,150],"affect":[151],"decision":[153],"buy":[155]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2025-10-10T00:00:00"}