{"id":"https://openalex.org/W4409846203","doi":"https://doi.org/10.31332/munazzam.v4i2.10462","title":"Strategi Manajemen Pemasaran Online Pakaian Islami di KMS (Kendari Muslim Store)","display_name":"Strategi Manajemen Pemasaran Online Pakaian Islami di KMS (Kendari Muslim Store)","publication_year":2024,"publication_date":"2024-11-26","ids":{"openalex":"https://openalex.org/W4409846203","doi":"https://doi.org/10.31332/munazzam.v4i2.10462"},"language":"id","primary_location":{"id":"doi:10.31332/munazzam.v4i2.10462","doi":"https://doi.org/10.31332/munazzam.v4i2.10462","is_oa":true,"landing_page_url":"https://doi.org/10.31332/munazzam.v4i2.10462","pdf_url":"https://ejournal.iainkendari.ac.id/index.php/Al-Munazzam/article/download/10462/2825","source":{"id":"https://openalex.org/S4387292403","display_name":"Al-Munazzam Jurnal Pemikiran dan Penelitian Manajemen Dakwah","issn_l":"3024-9597","issn":["3024-9597"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315245","host_organization_name":"Institut Agama Islam Negeri Kendari","host_organization_lineage":["https://openalex.org/P4310315245"],"host_organization_lineage_names":["Institut Agama Islam Negeri Kendari"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.iainkendari.ac.id/index.php/Al-Munazzam/article/download/10462/2825","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117337587","display_name":"Misalin Misalin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Misalin Misalin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5104082447","display_name":"Muh. Ikhsan","orcid":"https://orcid.org/0000-0003-3216-2293","observed_orcids":["https://orcid.org/0000-0003-3216-2293"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Muh. Ikhsan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.36736929,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"39","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9326000213623047,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9326000213623047,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.027000000700354576,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.01510000042617321,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.9539999961853027},{"id":"https://openalex.org/keywords/islamic-dress","display_name":"Islamic dress","score":0.9700000286102295},{"id":"https://openalex.org/keywords/islamic-marketing","display_name":"Islamic marketing","score":0.4359999895095825},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.546999990940094},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.746999979019165},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.5580000281333923},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.5619999766349792},{"id":"https://openalex.org/keywords/dakwah","display_name":"dakwah","score":0.7570000290870667},{"id":"https://openalex.org/keywords/islamic-entrepreneurship","display_name":"Islamic entrepreneurship","score":0.3070000112056732},{"id":"https://openalex.org/keywords/kendari","display_name":"Kendari","score":0.8679999709129333}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6820509433746338},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.38026732206344604},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3445858061313629}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31332/munazzam.v4i2.10462","doi":"https://doi.org/10.31332/munazzam.v4i2.10462","is_oa":true,"landing_page_url":"https://doi.org/10.31332/munazzam.v4i2.10462","pdf_url":"https://ejournal.iainkendari.ac.id/index.php/Al-Munazzam/article/download/10462/2825","source":{"id":"https://openalex.org/S4387292403","display_name":"Al-Munazzam Jurnal Pemikiran dan Penelitian Manajemen Dakwah","issn_l":"3024-9597","issn":["3024-9597"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315245","host_organization_name":"Institut Agama Islam Negeri Kendari","host_organization_lineage":["https://openalex.org/P4310315245"],"host_organization_lineage_names":["Institut Agama Islam Negeri Kendari"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31332/munazzam.v4i2.10462","doi":"https://doi.org/10.31332/munazzam.v4i2.10462","is_oa":true,"landing_page_url":"https://doi.org/10.31332/munazzam.v4i2.10462","pdf_url":"https://ejournal.iainkendari.ac.id/index.php/Al-Munazzam/article/download/10462/2825","source":{"id":"https://openalex.org/S4387292403","display_name":"Al-Munazzam Jurnal Pemikiran dan Penelitian Manajemen Dakwah","issn_l":"3024-9597","issn":["3024-9597"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315245","host_organization_name":"Institut Agama Islam Negeri Kendari","host_organization_lineage":["https://openalex.org/P4310315245"],"host_organization_lineage_names":["Institut Agama Islam Negeri Kendari"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409846203.pdf","grobid_xml":"https://content.openalex.org/works/W4409846203.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4411766041","https://openalex.org/W7222314027","https://openalex.org/W7215755087","https://openalex.org/W2990075683","https://openalex.org/W3195466662","https://openalex.org/W4392407334","https://openalex.org/W4415986570","https://openalex.org/W4408131097","https://openalex.org/W7125947830","https://openalex.org/W7220138901"],"abstract_inverted_index":{"Penelitian":[0,95],"ini":[1,96],"membahas":[2],"tentang":[3,105],"Strategi":[4],"pemasaran":[5],"online":[6],"pakaian":[7,112],"islam":[8],"dan":[9,33,42,52,90,103,109],"tujuan":[10],"dakwah":[11],"yang":[12,27,84,88,93],"dilakukan":[13],"oleh":[14],"Kendari":[15,70],"Muslim":[16,71],"Store":[17,72],"dalam":[18,67],"memasarkan":[19,68],"produknya.":[20],"Jenis":[21],"penelitian":[22,64],"menggunakan":[23],"metode":[24],"kualitatif":[25],"deskriptif,":[26],"sumber":[28],"datanya":[29,38],"adalah":[30,39],"data":[31,34,46,51,54,60],"primer":[32],"sekunder.":[35],"Teknik":[36,44],"pengumpulan":[37],"observasi,":[40],"wawancara,":[41],"dokumentasi.":[43],"analisis":[45],"melalui":[47,61],"reduksi":[48],"data,":[49],"penyajian":[50],"verifikasi":[53],"serta":[55],"dilanjutkan":[56],"dengan":[57],"pengecekan":[58],"keabsahan":[59],"triangulasi.":[62],"Hasil":[63],"menunjukan":[65],"bahwa":[66],"produk":[69],"melakukan":[73],"beberapa":[74],"strategi,":[75],"Yaitu:(i)":[76],"memastikan":[77],"kwalitas":[78],"atau":[79],"desain":[80],"produk,":[81],"(ii)":[82],"harga":[83],"terjangkau,":[85],"(iii)":[86],"tempat":[87],"strategis":[89],"(iv)":[91],"promosi":[92],"menarik.":[94],"dapat":[97],"menjadi":[98],"salah":[99],"satu":[100],"bentuk":[101],"sosialisasi":[102],"edukasi":[104],"bagaimana":[106],"menjalankan":[107],"usaha":[108],"meningkatkan":[110],"penggunaan":[111],"islami":[113],"di":[114],"masyarakat":[115],"sebagai":[116],"bagian":[117],"dari":[118],"dakwah.":[119]},"counts_by_year":[],"updated_date":"2026-10-03T13:16:28.481748","created_date":"2025-04-27T00:00:00"}
