{"id":"https://openalex.org/W4409680261","doi":"https://doi.org/10.24127/jm.v16i1.749","title":"ANALISIS CITRA MEREK, HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI MINAT BELI PADA UMKM TOKO DISTRIBUTOR PRODUK SKINCARE KFSKIN BABAT LAMONGAN","display_name":"ANALISIS CITRA MEREK, HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI MINAT BELI PADA UMKM TOKO DISTRIBUTOR PRODUK SKINCARE KFSKIN BABAT LAMONGAN","publication_year":2022,"publication_date":"2022-04-26","ids":{"openalex":"https://openalex.org/W4409680261","doi":"https://doi.org/10.24127/jm.v16i1.749"},"language":"id","primary_location":{"id":"doi:10.24127/jm.v16i1.749","doi":"https://doi.org/10.24127/jm.v16i1.749","is_oa":true,"landing_page_url":"https://doi.org/10.24127/jm.v16i1.749","pdf_url":"https://fe.ummetro.ac.id/index.php/JM/article/download/749/461","source":{"id":"https://openalex.org/S4210181814","display_name":"DERIVATIF Jurnal Manajemen","issn_l":"1978-6573","issn":["1978-6573","2477-300X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314914","host_organization_name":"Muhammadiyah University of Metro","host_organization_lineage":["https://openalex.org/P4310314914"],"host_organization_lineage_names":["Muhammadiyah University of Metro"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Derivatif : Jurnal Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://fe.ummetro.ac.id/index.php/JM/article/download/749/461","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005479700","display_name":"Abid Muhtarom","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161641","display_name":"Universitas Islam Lamongan","ror":"https://ror.org/052crx470","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abid Muhtarom","raw_affiliation_strings":["Universitas Islam Lamongan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Lamongan","institution_ids":["https://openalex.org/I4210161641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011811425","display_name":"Muhamad Imam Syairozi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161641","display_name":"Universitas Islam Lamongan","ror":"https://ror.org/052crx470","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Imam Syairozi","raw_affiliation_strings":["Universitas Islam Lamongan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Lamongan","institution_ids":["https://openalex.org/I4210161641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5117252691","display_name":"Reva Desy Rismayati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161641","display_name":"Universitas Islam Lamongan","ror":"https://ror.org/052crx470","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Reva Desy Rismayati","raw_affiliation_strings":["Universitas Islam Lamongan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Lamongan","institution_ids":["https://openalex.org/I4210161641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210161641"],"apc_list":{"value":350000,"currency":"IDR","value_usd":22},"apc_paid":{"value":350000,"currency":"IDR","value_usd":22},"fwci":2.2396,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.89428554,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"16","issue":"1","first_page":"36","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.953000009059906},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":1.0},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9819999933242798},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9950000047683716},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7699999809265137},{"id":"https://openalex.org/keywords/mediation","display_name":"mediation","score":0.460999995470047},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8510000109672546},{"id":"https://openalex.org/keywords/skin-care-products","display_name":"skin care products","score":0.8410000205039978},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8159999847412109}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5541340112686157}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24127/jm.v16i1.749","doi":"https://doi.org/10.24127/jm.v16i1.749","is_oa":true,"landing_page_url":"https://doi.org/10.24127/jm.v16i1.749","pdf_url":"https://fe.ummetro.ac.id/index.php/JM/article/download/749/461","source":{"id":"https://openalex.org/S4210181814","display_name":"DERIVATIF Jurnal Manajemen","issn_l":"1978-6573","issn":["1978-6573","2477-300X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314914","host_organization_name":"Muhammadiyah University of Metro","host_organization_lineage":["https://openalex.org/P4310314914"],"host_organization_lineage_names":["Muhammadiyah University of Metro"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Derivatif : Jurnal Manajemen","raw_type":"journal-article"},{"id":"pmh:oai:fe.ummetro.ac.id/ejournal:article/749","doi":null,"is_oa":true,"landing_page_url":"https://fe.ummetro.ac.id/index.php/JM/article/view/749","pdf_url":null,"source":{"id":"https://openalex.org/S4210181814","display_name":"DERIVATIF Jurnal Manajemen","issn_l":"1978-6573","issn":["1978-6573","2477-300X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314914","host_organization_name":"Muhammadiyah University of Metro","host_organization_lineage":["https://openalex.org/P4310314914"],"host_organization_lineage_names":["Muhammadiyah University of Metro"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1978-6573","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.24127/jm.v16i1.749","doi":"https://doi.org/10.24127/jm.v16i1.749","is_oa":true,"landing_page_url":"https://doi.org/10.24127/jm.v16i1.749","pdf_url":"https://fe.ummetro.ac.id/index.php/JM/article/download/749/461","source":{"id":"https://openalex.org/S4210181814","display_name":"DERIVATIF Jurnal Manajemen","issn_l":"1978-6573","issn":["1978-6573","2477-300X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314914","host_organization_name":"Muhammadiyah University of Metro","host_organization_lineage":["https://openalex.org/P4310314914"],"host_organization_lineage_names":["Muhammadiyah University of Metro"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Derivatif : Jurnal Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409680261.pdf","grobid_xml":"https://content.openalex.org/works/W4409680261.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2956161257","https://openalex.org/W4411522321","https://openalex.org/W3038713731","https://openalex.org/W2930909982","https://openalex.org/W7061058944","https://openalex.org/W4392620186","https://openalex.org/W4406226496","https://openalex.org/W3047234282","https://openalex.org/W4406448378","https://openalex.org/W3198851081"],"abstract_inverted_index":{"Bisnis":[0],"tidak":[1,139],"pernah":[2],"lepas":[3],"dalam":[4,26],"persaingan":[5,21],"yang":[6,16,31],"ada":[7],"di":[8],"pasar,":[9],"dan":[10,50,78,92,113,117,138],"konsumen":[11],"adalah":[12,37,60],"salah":[13],"satu":[14],"seorang":[15],"sangat":[17],"penting":[18],"untuk":[19,42],"memenangkan":[20],"tersebut.":[22],"Berhasil":[23],"tidaknya":[24],"perusahaan":[25],"pencapaian":[27],"tujuan":[28],"tergantung":[29],"strategi":[30],"digunakan.":[32],"Kebaruan":[33],"dari":[34,76,82],"penelitian":[35,46],"ini":[36],"terdapat":[38,110,126,135],"variabel.yang":[39],"lebih":[40,75,81],"banyak":[41],"diteliti":[43],"dibanding":[44],"dengan":[45],"lainnya.":[47],"Jenis.penelitian.ini.adalah":[48],"kuantitatifdenganjumlah.sampel131":[49],"metode":[51],"yang.Idigunakanuntuk":[52],"menganalisis":[53],"yaitu":[54],"SEMdengan":[55],"alat":[56],"Smart.PLS.IVersi.3.0.":[57],"Ujiyang":[58],"digunakan":[59],"ujioutermodel,":[61],"ujiinnermodel":[62],"serta":[63,151],"ujimediasidan":[64],"hipotesis.":[65],"Berdasarkan":[66],"pada":[67,86],"hasil":[68],"uji":[69,87,142],"validitas":[70],"menunjukkan":[71],"nilai":[72,79,89],"loading":[73],"factor":[74],"0,7":[77,96],"AVE":[80],"0,5":[83],"dinyatakan":[84,97],"valid,":[85],"reliabilitas":[88],"composite":[90],"reliability":[91],"Cronbach":[93],"alpha":[94],"diatas":[95],"reliablel.":[98],"Dapat":[99],"disimpulkan":[100],"bahwa":[101,145],"citra":[102,146,174],"merek":[103,147],"X1":[104],"terhadap":[105,121,155],"keputusan":[106,122,156,180],"pembelian":[107,123,157],"(Y)":[108,124,158],"dikatakan":[109,125,134,144],"pengaruh":[111,127,136],"negatif":[112,137],"signifikan,":[114,130],"harga":[115,149],"(X2)":[116],"kualitas":[118,152,177],"produk":[119,153],"(X3)":[120,154],"positif":[128],"secara":[129],"sedangkan":[131,166],"promosi":[132,167],"(X4)":[133,168],"signifikan.":[140],"Dalam":[141],"mediasi":[143],"(X1i),":[148],"(X2i)":[150],"melalui":[159],"minat":[160,182],"beli":[161,183],"(Z)":[162],"disebut":[163,169],"partial":[164],"mediation,":[165],"full":[170],"mediation.":[171],"Kata":[172],"kunci:":[173],"merek,":[175],"harga,":[176],"produk,":[178],"promosi,":[179],"pembelian,":[181]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-04-23T00:00:00"}