{"id":"https://openalex.org/W4409634697","doi":"https://doi.org/10.1007/978-3-031-84636-6_27","title":"How Will Metaverse Technologies Affect the PR Profession? Expected Futuristic Practices Based on the Vision of a Sample of PR Practitioners","display_name":"How Will Metaverse Technologies Affect the PR Profession? Expected Futuristic Practices Based on the Vision of a Sample of PR Practitioners","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4409634697","doi":"https://doi.org/10.1007/978-3-031-84636-6_27"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-84636-6_27","doi":"https://doi.org/10.1007/978-3-031-84636-6_27","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-84636-6_27","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4409634624","display_name":"Tech Fusion in Business and Society"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050207368","display_name":"Naglaa Elgammal","orcid":"https://orcid.org/0000-0002-3959-9255","observed_orcids":["https://orcid.org/0000-0002-3959-9255"]},"institutions":[{"id":"https://openalex.org/I63327873","display_name":"Gulf University","ror":"https://ror.org/01dfpjy51","country_code":"RS","type":"education","lineage":["https://openalex.org/I63327873"]}],"countries":["RS"],"is_corresponding":true,"raw_author_name":"Naglaa Elgammal","raw_affiliation_strings":["Mass Communication and Public Relations Department, College of Communication and Media Technologies, Gulf University, Sanad, 26489, Kingdom of Bahrain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mass Communication and Public Relations Department, College of Communication and Media Technologies, Gulf University, Sanad, 26489, Kingdom of Bahrain","institution_ids":["https://openalex.org/I63327873"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018857510","display_name":"asmaa mosad abo eita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210165376","display_name":"October 6 University","ror":"https://ror.org/05y06tg49","country_code":"EG","type":"education","lineage":["https://openalex.org/I4210165376"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Asmaa Mosad Abo. Eita","raw_affiliation_strings":["Radio and Television Department, 6 October University, Giza, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Radio and Television Department, 6 October University, Giza, Egypt","institution_ids":["https://openalex.org/I4210165376"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117232597","display_name":"Hala Elalfy Fawzy","orcid":"https://orcid.org/0009-0006-1527-1403","observed_orcids":["https://orcid.org/0009-0006-1527-1403"]},"institutions":[{"id":"https://openalex.org/I4405255600","display_name":"Midocean University","ror":"https://ror.org/036tnqa40","country_code":"KM","type":"education","lineage":["https://openalex.org/I4405255600"]}],"countries":["KM"],"is_corresponding":false,"raw_author_name":"Hala Elalfy Fawzy","raw_affiliation_strings":["Radio and Television Department, Midocean University, Moroni, Comoros"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Radio and Television Department, Midocean University, Moroni, Comoros","institution_ids":["https://openalex.org/I4405255600"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5120139767","display_name":"Basma Abd-Elhay Elballat","orcid":"https://orcid.org/0009-0009-7785-4606","observed_orcids":["https://orcid.org/0009-0009-7785-4606"]},"institutions":[{"id":"https://openalex.org/I1355163","display_name":"Sinai University","ror":"https://ror.org/01dd13a92","country_code":"EG","type":"education","lineage":["https://openalex.org/I1355163"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Basma Abd Elhay Ahmed Elballat","raw_affiliation_strings":["Radio and Television Department, Faculty of Mass Communication \u201cEnglish Language Program\u201d, Sinai University\u2014Kantara Branch, El Qantara, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Radio and Television Department, Faculty of Mass Communication \u201cEnglish Language Program\u201d, Sinai University\u2014Kantara Branch, El Qantara, Egypt","institution_ids":["https://openalex.org/I1355163"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5050207368"],"corresponding_institution_ids":["https://openalex.org/I63327873"],"apc_list":null,"apc_paid":null,"fwci":4.525,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.89649193,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"321","last_page":"332"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/metaverse","display_name":"metaverse","score":0.9950000047683716},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.7699999809265137},{"id":"https://openalex.org/keywords/arab-world","display_name":"Arab world","score":0.6909999847412109},{"id":"https://openalex.org/keywords/crisis-management","display_name":"crisis management","score":0.8270000219345093},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.9039999842643738},{"id":"https://openalex.org/keywords/citizen-participation","display_name":"citizen participation","score":0.8450000286102295},{"id":"https://openalex.org/keywords/institutional-performance","display_name":"institutional performance","score":0.7020000219345093},{"id":"https://openalex.org/keywords/privacy-and-data-security","display_name":"privacy and data security","score":0.7699999809265137},{"id":"https://openalex.org/keywords/technology-gap","display_name":"technology gap","score":0.8429999947547913}],"concepts":[{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6884477138519287},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6551780700683594},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.5146833062171936},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.357453852891922},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3242734670639038},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3213886618614197},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.15108847618103027},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.12972185015678406},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.09950733184814453},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-84636-6_27","doi":"https://doi.org/10.1007/978-3-031-84636-6_27","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-84636-6_27","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W2081753990","https://openalex.org/W2166821106","https://openalex.org/W2570717862","https://openalex.org/W3213491080","https://openalex.org/W4253668592","https://openalex.org/W4353090774","https://openalex.org/W4382458957","https://openalex.org/W4392122224","https://openalex.org/W4392436397","https://openalex.org/W4396814419","https://openalex.org/W4399403709","https://openalex.org/W4399967303","https://openalex.org/W4400299031","https://openalex.org/W4401001634","https://openalex.org/W4401515133","https://openalex.org/W4401697998","https://openalex.org/W6606337413"],"related_works":["https://openalex.org/W4381165935","https://openalex.org/W7164923091","https://openalex.org/W7207964692","https://openalex.org/W7015229861","https://openalex.org/W7057797449","https://openalex.org/W7009961200","https://openalex.org/W2935373054","https://openalex.org/W2900105783","https://openalex.org/W7196930686","https://openalex.org/W7038944111"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-04-22T00:00:00"}