{"id":"https://openalex.org/W4409551007","doi":"https://doi.org/10.4018/979-8-3373-0164-8.ch002","title":"The Prospects of Traditional Branch Banking in the Era of Digital Dominance","display_name":"The Prospects of Traditional Branch Banking in the Era of Digital Dominance","publication_year":2025,"publication_date":"2025-04-17","ids":{"openalex":"https://openalex.org/W4409551007","doi":"https://doi.org/10.4018/979-8-3373-0164-8.ch002"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3373-0164-8.ch002","doi":"https://doi.org/10.4018/979-8-3373-0164-8.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-0164-8.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategic Workforce Reskilling in Service Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4409551163","display_name":"Strategic Workforce Reskilling in Service Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114999281","display_name":"Habtamu Ditta Hirpo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9694494","display_name":"Parul University","ror":"https://ror.org/024v3fg07","country_code":"IN","type":"education","lineage":["https://openalex.org/I9694494"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Habtamu Ditta","raw_affiliation_strings":["Parul University, India"],"raw_orcid":"https://orcid.org/0000-0001-8914-207X","affiliations":[{"raw_affiliation_string":"Parul University, India","institution_ids":["https://openalex.org/I9694494"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065060326","display_name":"Aashka Thakkar","orcid":"https://orcid.org/0000-0003-3629-7603","observed_orcids":["https://orcid.org/0000-0003-3629-7603"]},"institutions":[{"id":"https://openalex.org/I9694494","display_name":"Parul University","ror":"https://ror.org/024v3fg07","country_code":"IN","type":"education","lineage":["https://openalex.org/I9694494"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Aashka Thakkar","raw_affiliation_strings":["Parul University, India"],"raw_orcid":"https://orcid.org/0000-0003-3629-7603","affiliations":[{"raw_affiliation_string":"Parul University, India","institution_ids":["https://openalex.org/I9694494"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075246130","display_name":"Andinet Asmelash","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9694494","display_name":"Parul University","ror":"https://ror.org/024v3fg07","country_code":"IN","type":"education","lineage":["https://openalex.org/I9694494"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Andinet Asmelash","raw_affiliation_strings":["Parul University, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Parul University, India","institution_ids":["https://openalex.org/I9694494"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I9694494"],"apc_list":null,"apc_paid":null,"fwci":3.2172,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.87206189,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"25","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13346","display_name":"Digital Transformation in Financial Services","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13346","display_name":"Digital Transformation in Financial Services","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.032999999821186066,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10127","display_name":"Banking stability, regulation, efficiency","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branch-banking","display_name":"branch banking","score":0.8859999775886536},{"id":"https://openalex.org/keywords/digital-banking","display_name":"digital banking","score":0.9459999799728394},{"id":"https://openalex.org/keywords/mobile-banking","display_name":"mobile banking","score":0.7919999957084656},{"id":"https://openalex.org/keywords/point-of-sale-terminals","display_name":"point-of-sale terminals","score":0.9089999794960022},{"id":"https://openalex.org/keywords/cost-income-ratio","display_name":"cost-to-income ratio","score":0.9580000042915344},{"id":"https://openalex.org/keywords/bank-size","display_name":"bank size","score":0.9309999942779541},{"id":"https://openalex.org/keywords/financial-inclusion","display_name":"financial inclusion","score":0.746999979019165},{"id":"https://openalex.org/keywords/ethiopian-banking-sector","display_name":"Ethiopian banking sector","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C151913843","wikidata":"https://www.wikidata.org/wiki/Q3454555","display_name":"Dominance (genetics)","level":3,"score":0.7715624570846558},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4187730550765991},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.09717234969139099},{"id":"https://openalex.org/C104317684","wikidata":"https://www.wikidata.org/wiki/Q7187","display_name":"Gene","level":2,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3373-0164-8.ch002","doi":"https://doi.org/10.4018/979-8-3373-0164-8.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-0164-8.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4306463409","display_name":"IGI Global eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategic Workforce Reskilling in Service Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"},{"display_name":"Decent work and economic growth","score":0.6452000141143799,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W121380501","https://openalex.org/W151281760","https://openalex.org/W645505375","https://openalex.org/W1791587663","https://openalex.org/W1974023237","https://openalex.org/W1996905187","https://openalex.org/W1999138303","https://openalex.org/W2056738644","https://openalex.org/W2086642814","https://openalex.org/W2099697766","https://openalex.org/W2111813090","https://openalex.org/W2118110334","https://openalex.org/W2123709218","https://openalex.org/W2130140239","https://openalex.org/W2136823593","https://openalex.org/W2140956556","https://openalex.org/W2142175015","https://openalex.org/W2142728105","https://openalex.org/W2150482479","https://openalex.org/W2151694441","https://openalex.org/W2217523838","https://openalex.org/W2333442729","https://openalex.org/W2482525044","https://openalex.org/W2605968929","https://openalex.org/W2751088162","https://openalex.org/W2781843576","https://openalex.org/W2925515791","https://openalex.org/W2943566304","https://openalex.org/W2965717045","https://openalex.org/W2971145940","https://openalex.org/W2975907668","https://openalex.org/W2990634740","https://openalex.org/W3013035139","https://openalex.org/W3027506207","https://openalex.org/W3042109430","https://openalex.org/W3090875883","https://openalex.org/W3097760918","https://openalex.org/W3121240296","https://openalex.org/W3122975167","https://openalex.org/W3124175488","https://openalex.org/W3124536214","https://openalex.org/W3134148233","https://openalex.org/W3194226364","https://openalex.org/W4206999741","https://openalex.org/W4239413851","https://openalex.org/W4245683280","https://openalex.org/W4253668592","https://openalex.org/W4281290590","https://openalex.org/W4292265367","https://openalex.org/W4295951974","https://openalex.org/W4300119620","https://openalex.org/W4399230641"],"related_works":["https://openalex.org/W7129811714","https://openalex.org/W7164187196","https://openalex.org/W7128605217","https://openalex.org/W3215594422","https://openalex.org/W7215201929","https://openalex.org/W4284967093","https://openalex.org/W7130311827","https://openalex.org/W7125199894","https://openalex.org/W4390196335","https://openalex.org/W7214119195"],"abstract_inverted_index":{"This":[0],"study":[1,32,85],"explores":[2],"the":[3,21,31,77],"future":[4],"of":[5,24,79],"branch-based":[6],"banking":[7,13,54,81,92],"in":[8],"Ethiopia,":[9],"examining":[10],"how":[11],"digital":[12,91],"technologies":[14],"impact":[15,78],"branch":[16,46,60,68],"networks.":[17],"Using":[18],"data":[19],"from":[20],"National":[22],"Bank":[23,74],"Ethiopia":[25],"and":[26,37,56,100],"13":[27],"commercial":[28],"banks":[29],"(2016\u20132023),":[30],"applies":[33],"random":[34],"effects":[35],"regression":[36],"structural":[38],"equation":[39],"modeling.":[40],"Findings":[41],"show":[42],"ATM":[43],"deployment":[44],"reduces":[45],"numbers,":[47],"indicating":[48],"a":[49,87],"substitution":[50],"effect,":[51],"while":[52],"mobile":[53,80],"users":[55],"POS":[57],"terminals":[58],"support":[59],"expansion.":[61],"A":[62],"higher":[63],"cost-to-income":[64],"ratio":[65],"negatively":[66],"impacts":[67],"growth,":[69],"highlighting":[70],"cost":[71],"efficiency's":[72],"role.":[73],"size":[75],"mediates":[76],"on":[82],"branches.":[83],"The":[84],"suggests":[86],"hybrid":[88],"model,":[89],"balancing":[90],"with":[93],"physical":[94],"branches":[95],"to":[96],"enhance":[97],"financial":[98],"inclusion":[99],"operational":[101],"resilience.":[102]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-04-18T00:00:00"}