{"id":"https://openalex.org/W4409505378","doi":"https://doi.org/10.59031/jpbmi.v3i1.592","title":"Pembuatan Profil Media Sosial Usaha Mikro Kecil Menengah (UMKM) Fresh Milk di Desa Balunganyar","display_name":"Pembuatan Profil Media Sosial Usaha Mikro Kecil Menengah (UMKM) Fresh Milk di Desa Balunganyar","publication_year":2025,"publication_date":"2025-01-30","ids":{"openalex":"https://openalex.org/W4409505378","doi":"https://doi.org/10.59031/jpbmi.v3i1.592"},"language":"en","primary_location":{"id":"doi:10.59031/jpbmi.v3i1.592","doi":"https://doi.org/10.59031/jpbmi.v3i1.592","is_oa":true,"landing_page_url":"https://doi.org/10.59031/jpbmi.v3i1.592","pdf_url":"https://jurnal.aksaraglobal.co.id/index.php/jpbmi/article/download/592/611","source":{"id":"https://openalex.org/S5407039284","display_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","issn_l":"2964-0717","issn":["2964-0717","2964-0806"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.aksaraglobal.co.id/index.php/jpbmi/article/download/592/611","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5107043602","display_name":"Citra Oktavina Eka Lidyawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Citra Oktavina Eka Lidyawati","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116167555","display_name":"Rafico Rifki Febrian","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rafico Rifki Febrian","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Safika Safika","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Safika Safika","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047770767","display_name":"Rahayu Mardikaningsih","orcid":"https://orcid.org/0000-0002-5609-6326","observed_orcids":["https://orcid.org/0000-0002-5609-6326"]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahayu Mardikaningsih","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082898763","display_name":"Didit Darmawan","orcid":"https://orcid.org/0000-0003-3494-3544","observed_orcids":["https://orcid.org/0000-0003-3494-3544"]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Didit Darmawan","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036097638","display_name":"Mila Hariani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mila Hariani","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079061270","display_name":"Arif Rachman Putra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arif Rachman Putra","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5114231432","display_name":"Agung Satryo Wibowo","orcid":"https://orcid.org/0009-0005-7192-6956","observed_orcids":["https://orcid.org/0009-0005-7192-6956"]},"institutions":[{"id":"https://openalex.org/I4210092953","display_name":"Universitas Sunan Giri","ror":"https://ror.org/00gjmav90","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092953"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agung Satryo Wibowo","raw_affiliation_strings":["Universitas Sunan Giri"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sunan Giri","institution_ids":["https://openalex.org/I4210092953"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210092953"],"apc_list":null,"apc_paid":null,"fwci":1.9618,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.83410861,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"3","issue":"1","first_page":"87","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7269999980926514},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.875},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.6790000200271606},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9980000257492065},{"id":"https://openalex.org/keywords/digital-marketing-training","display_name":"digital marketing training","score":0.7369999885559082},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.7289999723434448},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8460000157356262},{"id":"https://openalex.org/keywords/asset-based-community-development","display_name":"asset-based community development","score":0.7369999885559082}],"concepts":[{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.37491923570632935},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.18732395768165588}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59031/jpbmi.v3i1.592","doi":"https://doi.org/10.59031/jpbmi.v3i1.592","is_oa":true,"landing_page_url":"https://doi.org/10.59031/jpbmi.v3i1.592","pdf_url":"https://jurnal.aksaraglobal.co.id/index.php/jpbmi/article/download/592/611","source":{"id":"https://openalex.org/S5407039284","display_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","issn_l":"2964-0717","issn":["2964-0717","2964-0806"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59031/jpbmi.v3i1.592","doi":"https://doi.org/10.59031/jpbmi.v3i1.592","is_oa":true,"landing_page_url":"https://doi.org/10.59031/jpbmi.v3i1.592","pdf_url":"https://jurnal.aksaraglobal.co.id/index.php/jpbmi/article/download/592/611","source":{"id":"https://openalex.org/S5407039284","display_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","issn_l":"2964-0717","issn":["2964-0717","2964-0806"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Bersama Masyarakat Indonesia","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Zero hunger","score":0.6735000014305115,"id":"https://metadata.un.org/sdg/2"},{"display_name":"No poverty","score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409505378.pdf","grobid_xml":"https://content.openalex.org/works/W4409505378.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412412202","https://openalex.org/W7219616636","https://openalex.org/W4415533085","https://openalex.org/W4405261224","https://openalex.org/W7217080410","https://openalex.org/W7128476957","https://openalex.org/W7161031203","https://openalex.org/W7166689313","https://openalex.org/W7122521139","https://openalex.org/W7083012524"],"abstract_inverted_index":{"The":[0,95,119,205],"creation":[1],"of":[2,83,97,107,146,207,222],"social":[3,104,157,212],"media":[4,65,105,158,213],"profiles":[5],"for":[6,22,168,219],"Micro,":[7],"Small,":[8],"and":[9,25,51,61,75,87,116,136,164,190],"Medium":[10],"Enterprises":[11],"(MSME)":[12],"Fresh":[13,53,149],"Milk":[14,54,150],"in":[15,28,194,201],"Balunganyar":[16,195],"Village":[17,196],"is":[18,100,122,177,214],"an":[19],"essential":[20],"strategy":[21],"enhancing":[23,73],"competitiveness":[24],"market":[26],"reach":[27,60],"the":[29,103,108,130,134,138,148,172,208,220],"digital":[30,84,199],"era.":[31],"This":[32],"MSME":[33,111,135,193],"relied":[34],"solely":[35],"on":[36,46,128,155],"limited":[37,81],"traditional":[38],"promotion":[39],"methods;":[40],"however,":[41],"by":[42,133],"establishing":[43],"a":[44,215],"presence":[45],"platforms":[47],"such":[48,79],"as":[49,80],"Instagram":[50],"Facebook,":[52],"has":[55],"successfully":[56],"expanded":[57],"its":[58],"consumer":[59,76,114],"increased":[62],"sales.":[63,118],"Social":[64],"also":[66,185],"facilitates":[67],"direct":[68],"interaction":[69],"with":[70],"customers,":[71],"thereby":[72],"trust":[74],"loyalty.":[77],"Challenges":[78],"knowledge":[82],"marketing":[85,203],"strategies":[86],"intense":[88],"competition":[89],"still":[90],"need":[91],"to":[92,101,112,181,186,197],"be":[93],"addressed.":[94],"aim":[96],"this":[98,175],"research":[99],"improve":[102],"profile":[106],"fresh":[109],"milk":[110],"attract":[113],"attention":[115],"boost":[117],"method":[120],"used":[121],"Asset-Based":[123],"Community":[124],"Development":[125],"(ABCD),":[126],"focusing":[127],"identifying":[129],"assets":[131],"owned":[132],"empowering":[137],"community":[139],"through":[140],"training.":[141],"With":[142],"guidance":[143],"from":[144],"students":[145],"UNSURI,":[147],"business":[151],"owners":[152],"received":[153],"training":[154],"effective":[156,217],"management,":[159],"including":[160],"branding,":[161],"content":[162],"creation,":[163],"utilizing":[165],"customer":[166],"feedback":[167],"product":[169],"development.":[170],"In":[171],"long":[173],"term,":[174],"program":[176,209],"expected":[178],"not":[179],"only":[180],"increase":[182],"sales":[183],"but":[184],"strengthen":[187],"brand":[188],"awareness":[189],"inspire":[191],"other":[192],"adopt":[198],"technology":[200],"their":[202],"strategies.":[204],"results":[206],"indicate":[210],"that":[211],"highly":[216],"tool":[218],"development":[221],"MSMS":[223],"today.":[224]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-04-17T00:00:00"}