{"id":"https://openalex.org/W4409475836","doi":"https://doi.org/10.1080/0144929x.2025.2490668","title":"I sense my digital assistants! Assessing the impact of customers\u2019 immersive experience and perceived social presence on purchase intention","display_name":"I sense my digital assistants! Assessing the impact of customers\u2019 immersive experience and perceived social presence on purchase intention","publication_year":2025,"publication_date":"2025-04-15","ids":{"openalex":"https://openalex.org/W4409475836","doi":"https://doi.org/10.1080/0144929x.2025.2490668"},"language":"en","primary_location":{"id":"doi:10.1080/0144929x.2025.2490668","doi":"https://doi.org/10.1080/0144929x.2025.2490668","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0144929x.2025.2490668","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","ccf-c","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040453431","display_name":"Md. Shahinur Rahman","orcid":"https://orcid.org/0000-0001-9129-1234","observed_orcids":["https://orcid.org/0000-0001-9129-1234"]},"institutions":[{"id":"https://openalex.org/I4405265546","display_name":"Northern University of Business and Technology Khulna","ror":"https://ror.org/054m6my94","country_code":"BD","type":"education","lineage":["https://openalex.org/I4405265546"]},{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["BD","CN"],"is_corresponding":false,"raw_author_name":"Md. Shahinur Rahman","raw_affiliation_strings":["Huazhong University of Science and Technology","Northern University of Business and Technology Khulna"],"raw_orcid":"https://orcid.org/0000-0001-9129-1234","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology","institution_ids":["https://openalex.org/I47720641"]},{"raw_affiliation_string":"Northern University of Business and Technology Khulna","institution_ids":["https://openalex.org/I4405265546"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082466751","display_name":"Md. Mahiuddin Sabbir","orcid":"https://orcid.org/0000-0001-5804-3343","observed_orcids":["https://orcid.org/0000-0001-5804-3343"]},"institutions":[{"id":"https://openalex.org/I3131980151","display_name":"University of Barishal","ror":"https://ror.org/03r0k4b69","country_code":"BD","type":"education","lineage":["https://openalex.org/I3131980151"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Md. Mahiuddin Sabbir","raw_affiliation_strings":["University of Barishal"],"raw_orcid":"https://orcid.org/0000-0001-5804-3343","affiliations":[{"raw_affiliation_string":"University of Barishal","institution_ids":["https://openalex.org/I3131980151"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Jing Zhang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jing Zhang","raw_affiliation_strings":["Huazhong University of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035747785","display_name":"Linghua Zhang","orcid":"https://orcid.org/0000-0003-0604-7734","observed_orcids":["https://orcid.org/0000-0003-0604-7734"]},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Linghua Zhang","raw_affiliation_strings":["Huazhong University of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology","institution_ids":["https://openalex.org/I47720641"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I47720641"],"apc_list":null,"apc_paid":null,"fwci":12.5834,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.9842971,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-assistants","display_name":"virtual assistants","score":0.9990000128746033},{"id":"https://openalex.org/keywords/immersive-experience","display_name":"immersive experience","score":0.9869999885559082},{"id":"https://openalex.org/keywords/perceived-social-presence","display_name":"perceived social presence","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9879999756813049},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.652999997138977},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9950000047683716},{"id":"https://openalex.org/keywords/theory-of-consumption-values","display_name":"theory of consumption values","score":0.9539999961853027},{"id":"https://openalex.org/keywords/least-developed-countries","display_name":"least developed countries","score":0.7200000286102295}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44810596108436584},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39179039001464844},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.375362753868103}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0144929x.2025.2490668","doi":"https://doi.org/10.1080/0144929x.2025.2490668","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0144929x.2025.2490668","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","ccf-c","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[{"id":"https://openalex.org/G396600454","display_name":"B2B\u590d\u6742\u9500\u552e\u60c5\u5883\u4e0b\u591a\u91cd\u7f51\u7edc\u7279\u5f81\u5bf9\u8de8\u804c\u80fd\u56e2\u961f\u9500\u552e\u7ee9\u6548\u7684\u5f71\u54cd\u7814\u7a76","funder_award_id":"72072064","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":82,"referenced_works":["https://openalex.org/W1542336081","https://openalex.org/W1659431435","https://openalex.org/W1665332082","https://openalex.org/W1777859530","https://openalex.org/W1990789191","https://openalex.org/W2024924955","https://openalex.org/W2033943395","https://openalex.org/W2037557484","https://openalex.org/W2046877472","https://openalex.org/W2056007737","https://openalex.org/W2100379340","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2118338381","https://openalex.org/W2130892515","https://openalex.org/W2132652356","https://openalex.org/W2142824220","https://openalex.org/W2148830499","https://openalex.org/W2151000531","https://openalex.org/W2156897926","https://openalex.org/W2162437324","https://openalex.org/W2217094723","https://openalex.org/W2306883658","https://openalex.org/W2325658410","https://openalex.org/W2403510908","https://openalex.org/W2416572746","https://openalex.org/W2467661887","https://openalex.org/W2479338989","https://openalex.org/W2792402015","https://openalex.org/W2802789794","https://openalex.org/W2897143089","https://openalex.org/W2900951404","https://openalex.org/W2905811773","https://openalex.org/W2909822833","https://openalex.org/W2917518052","https://openalex.org/W2934134213","https://openalex.org/W2942968409","https://openalex.org/W2947499588","https://openalex.org/W2968846733","https://openalex.org/W2973091612","https://openalex.org/W3011328775","https://openalex.org/W3013003011","https://openalex.org/W3036063864","https://openalex.org/W3043245905","https://openalex.org/W3086863954","https://openalex.org/W3110741620","https://openalex.org/W3116698843","https://openalex.org/W3127061213","https://openalex.org/W3137006190","https://openalex.org/W3157200701","https://openalex.org/W3209981475","https://openalex.org/W4200325641","https://openalex.org/W4223915263","https://openalex.org/W4235678817","https://openalex.org/W4250316293","https://openalex.org/W4280622019","https://openalex.org/W4281484970","https://openalex.org/W4288068127","https://openalex.org/W4289593638","https://openalex.org/W4296995463","https://openalex.org/W4310136327","https://openalex.org/W4313335837","https://openalex.org/W4313436525","https://openalex.org/W4317914631","https://openalex.org/W4318941843","https://openalex.org/W4321368256","https://openalex.org/W4366709738","https://openalex.org/W4381336846","https://openalex.org/W4385522573","https://openalex.org/W4385658153","https://openalex.org/W4386959258","https://openalex.org/W4388430247","https://openalex.org/W4388970084","https://openalex.org/W4390670289","https://openalex.org/W4391883919","https://openalex.org/W4392672233","https://openalex.org/W4392956010","https://openalex.org/W4393222804","https://openalex.org/W4396578894","https://openalex.org/W4399493484","https://openalex.org/W4403502438","https://openalex.org/W6641636216"],"related_works":["https://openalex.org/W7165961653","https://openalex.org/W3017072423","https://openalex.org/W4294662381","https://openalex.org/W6991784408","https://openalex.org/W4293273489","https://openalex.org/W3156728378","https://openalex.org/W4415901577","https://openalex.org/W4224296736","https://openalex.org/W7217363885","https://openalex.org/W7167229504"],"abstract_inverted_index":{"Little":[0],"is":[1,133],"known":[2],"about":[3],"how":[4],"digital":[5],"assistants":[6],"(DAs)":[7],"evoke":[8],"customers\u2019":[9],"immersive":[10,107,152],"experience":[11,108,153],"and":[12,37,52,60,102,109,126,154,165,178,182,195],"perceived":[13,56,110,117,123,130,168,193],"social":[14,23,49,111,118,124,131,169,188],"presence,":[15],"as":[16,115],"does":[17],"the":[18,34,38,46,148,163],"extent":[19],"to":[20,80,137,190],"which":[21],"these":[22],"values":[24],"translate":[25],"into":[26],"purchase":[27,61,127,138,155,196],"intention":[28],"in":[29,68,73],"human\u2013computer":[30],"interaction.":[31],"Drawing":[32],"on":[33,186],"Stimuli-Organism-Response":[35],"framework":[36],"Theory":[39],"of":[40,162,167],"Consumption":[41],"Values,":[42],"this":[43],"study":[44,64],"examines":[45],"nexus":[47],"among":[48],"attributes":[50,189],"(behavioural":[51],"form":[53,103],"realism),":[54],"customer":[55,58,142,151,192],"value,":[57,119],"engagement,":[59],"intention.":[62,156,197],"The":[63],"was":[65,78],"carried":[66],"out":[67],"Bangladesh,":[69],"highlighting":[70],"least-developed":[71],"countries":[72],"broad":[74],"aspects.":[75],"Purposive":[76],"sampling":[77],"used":[79],"collect":[81],"primary":[82],"data":[83],"from":[84,176],"352":[85],"customers":[86],"familiar":[87],"with":[88,144],"DAs.":[89],"Analysis":[90],"through":[91],"partial":[92],"least":[93],"squares":[94],"structural":[95],"equation":[96],"modelling":[97],"reveals":[98],"that":[99],"behavioural":[100],"realism":[101,104],"significantly":[105,146],"enhance":[106],"presence.":[112],"Immersive":[113],"experience,":[114],"a":[116,172],"strongly":[120],"influences":[121],"both":[122],"presence":[125,132],"intentions,":[128],"while":[129],"also":[134],"directly":[135],"linked":[136],"intentions.":[139],"Moreover,":[140],"high":[141],"engagement":[143],"DAs":[145,177],"enhances":[147],"association":[149],"between":[150],"These":[157],"insights":[158],"deepen":[159],"our":[160],"understanding":[161],"drivers":[164],"outcomes":[166],"values,":[170],"address":[171],"new":[173],"attribute-value-outcome-based":[174],"model":[175],"information":[179],"systems":[180],"perspectives,":[181],"offer":[183],"practical":[184],"guidance":[185],"optimising":[187],"strengthen":[191],"value":[194]},"counts_by_year":[{"year":2026,"cited_by_count":14},{"year":2025,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-04-16T00:00:00"}