{"id":"https://openalex.org/W4409401902","doi":"https://doi.org/10.31004/jh.v5i1.2116","title":"Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok","display_name":"Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok","publication_year":2025,"publication_date":"2025-02-20","ids":{"openalex":"https://openalex.org/W4409401902","doi":"https://doi.org/10.31004/jh.v5i1.2116"},"language":"en","primary_location":{"id":"doi:10.31004/jh.v5i1.2116","doi":"https://doi.org/10.31004/jh.v5i1.2116","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2116","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2116/1277","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jahe.or.id/index.php/jahe/article/download/2116/1277","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5117128859","display_name":"Anggoro Mukti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130997290","display_name":"University of Pembangunan Nasional Veteran Jawa Timur","ror":"https://ror.org/05sbm1c04","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130997290"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anggoro Mukti","raw_affiliation_strings":["Universitas Pembangunan Nasional \u201cVeteran\u201d Jawa Timur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional \u201cVeteran\u201d Jawa Timur","institution_ids":["https://openalex.org/I3130997290"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080860505","display_name":"Raden Johnny Hadi Raharjo","orcid":"https://orcid.org/0000-0001-9270-7617","observed_orcids":["https://orcid.org/0000-0001-9270-7617"]},"institutions":[{"id":"https://openalex.org/I3130997290","display_name":"University of Pembangunan Nasional Veteran Jawa Timur","ror":"https://ror.org/05sbm1c04","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130997290"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Raden Johnny Hadi Raharjo","raw_affiliation_strings":["Universitas Pembangunan Nasional \u201cVeteran\u201d Jawa Timur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional \u201cVeteran\u201d Jawa Timur","institution_ids":["https://openalex.org/I3130997290"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3130997290"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06620866,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"1","first_page":"873","last_page":"879"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/laundry-business","display_name":"laundry business","score":0.9760000109672546},{"id":"https://openalex.org/keywords/santri","display_name":"Islamic boarding school students","score":0.8299999833106995},{"id":"https://openalex.org/keywords/pesantren","display_name":"pesantren","score":0.5149999856948853},{"id":"https://openalex.org/keywords/business-management-training","display_name":"business management training","score":0.699999988079071},{"id":"https://openalex.org/keywords/customer-service","display_name":"customer service","score":0.675000011920929},{"id":"https://openalex.org/keywords/transaction-simulation","display_name":"transaction simulation","score":0.7379999756813049},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.4090000092983246}],"concepts":[{"id":"https://openalex.org/C2778585658","wikidata":"https://www.wikidata.org/wiki/Q852100","display_name":"Laundry","level":2,"score":0.6245140433311462},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.35962414741516113},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3274126648902893},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21919956803321838},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31004/jh.v5i1.2116","doi":"https://doi.org/10.31004/jh.v5i1.2116","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2116","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2116/1277","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},{"id":"pmh:oai:jahe.or.id:article/2116","doi":null,"is_oa":true,"landing_page_url":"http://jahe.or.id/index.php/jahe/article/view/2116","pdf_url":"http://jahe.or.id/index.php/jahe/article/download/2116/1277","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31004/jh.v5i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31004/jh.v5i1.2116","doi":"https://doi.org/10.31004/jh.v5i1.2116","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2116","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2116/1277","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Quality education","score":0.6164000034332275,"id":"https://metadata.un.org/sdg/4"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409401902.pdf","grobid_xml":"https://content.openalex.org/works/W4409401902.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3181783277","https://openalex.org/W2622997478","https://openalex.org/W1970382995","https://openalex.org/W4313227202","https://openalex.org/W2766826853","https://openalex.org/W4367850245","https://openalex.org/W3025054796","https://openalex.org/W2966923705","https://openalex.org/W2980164204"],"abstract_inverted_index":{"In":[0],"the":[1,6,71,85,90,103],"context":[2],"of":[3,8,89],"rapid":[4],"digitalization,":[5],"utilization":[7],"information":[9],"technology":[10],"has":[11],"become":[12],"essential":[13],"for":[14,39,70],"business":[15,105],"operators,":[16],"including":[17],"among":[18],"students":[19],"in":[20,35,73,92],"pesantren":[21],"(Islamic":[22],"boarding":[23],"schools).":[24],"This":[25],"community":[26],"service":[27],"activity":[28],"aims":[29],"to":[30],"enhance":[31,113],"understanding":[32],"and":[33,54,56,58,87,112],"skills":[34],"using":[36],"digital":[37,64,97],"marketing":[38,65],"laundry":[40,104],"businesses":[41],"at":[42],"Pondok":[43],"Agios":[44],"Living.":[45],"The":[46,60],"methods":[47],"employed":[48],"include":[49],"three":[50],"phases:":[51],"socialization,":[52],"mentoring":[53],"training,":[55],"simulation":[57],"trial.":[59],"results":[61],"indicate":[62],"that":[63,83,102],"training":[66],"provides":[67],"new":[68],"insights":[69],"managers":[72,91],"managing":[74],"their":[75],"businesses.":[76],"Additionally,":[77],"transaction":[78],"simulations":[79],"offer":[80],"concrete":[81],"experiences":[82],"boost":[84],"confidence":[86],"capabilities":[88],"customer":[93,114],"service.":[94],"By":[95],"leveraging":[96],"marketing,":[98],"it":[99],"is":[100],"expected":[101],"can":[106],"increase":[107],"visibility,":[108],"expand":[109],"market":[110],"reach,":[111],"satisfaction.":[115]},"counts_by_year":[],"updated_date":"2026-10-05T09:50:58.205359","created_date":"2025-10-10T00:00:00"}
