{"id":"https://openalex.org/W4409401897","doi":"https://doi.org/10.31004/jh.v5i1.2262","title":"Program Pelatihan Optimalisasi Manajemen Media Sosial sebagai Sarana Pemasaran Digital di SMK Tunas Bangsa Depok","display_name":"Program Pelatihan Optimalisasi Manajemen Media Sosial sebagai Sarana Pemasaran Digital di SMK Tunas Bangsa Depok","publication_year":2025,"publication_date":"2025-02-11","ids":{"openalex":"https://openalex.org/W4409401897","doi":"https://doi.org/10.31004/jh.v5i1.2262"},"language":"id","primary_location":{"id":"doi:10.31004/jh.v5i1.2262","doi":"https://doi.org/10.31004/jh.v5i1.2262","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2262","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2262/1254","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jahe.or.id/index.php/jahe/article/download/2262/1254","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013262802","display_name":"Mila Tryutami Karina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mila Karina","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000409157","display_name":"Ines Nur Irawan","orcid":"https://orcid.org/0000-0001-5215-7438","observed_orcids":["https://orcid.org/0000-0001-5215-7438"]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ines Nur Irawan","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117128851","display_name":"Yusnaeni Yusnaeni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yusnaeni Yusnaeni","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065680840","display_name":"Tariza Putri Ramayanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tariza Putri Ramayanti","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106684771","display_name":"Ratu Balqis Fatya Febrinda Lubis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratu Balqis Fatya Pebrinda Lubis","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"last","author":{"id":null,"display_name":"Arief Lubis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arief Lubis","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132561136"],"apc_list":null,"apc_paid":null,"fwci":4.9906,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.95085905,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"5","issue":"1","first_page":"691","last_page":"698"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7685999870300293,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7685999870300293,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.22709999978542328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-management","display_name":"social media management","score":0.9940000176429749},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9890000224113464},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.9020000100135803},{"id":"https://openalex.org/keywords/student-training","display_name":"student training","score":0.5059999823570251},{"id":"https://openalex.org/keywords/content-management","display_name":"content management","score":0.7049999833106995},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5929999947547913},{"id":"https://openalex.org/keywords/vocational-high-school-students","display_name":"vocational high school students","score":0.8500000238418579},{"id":"https://openalex.org/keywords/pre-post-comparison","display_name":"pre-post test comparison","score":0.7179999947547913},{"id":"https://openalex.org/keywords/training-effectiveness","display_name":"training effectiveness","score":0.3840000033378601},{"id":"https://openalex.org/keywords/social-media-marketing-tools","display_name":"social media marketing tools","score":0.41600000858306885},{"id":"https://openalex.org/keywords/marketing-budgeting","display_name":"marketing budgeting","score":0.3269999921321869},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.6660000085830688},{"id":"https://openalex.org/keywords/marketing-budget","display_name":"marketing budget","score":0.8769999742507935}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36201801896095276}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31004/jh.v5i1.2262","doi":"https://doi.org/10.31004/jh.v5i1.2262","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2262","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2262/1254","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},{"id":"pmh:oai:jahe.or.id:article/2262","doi":null,"is_oa":true,"landing_page_url":"http://jahe.or.id/index.php/jahe/article/view/2262","pdf_url":"http://jahe.or.id/index.php/jahe/article/download/2262/1254","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31004/jh.v5i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31004/jh.v5i1.2262","doi":"https://doi.org/10.31004/jh.v5i1.2262","is_oa":true,"landing_page_url":"https://doi.org/10.31004/jh.v5i1.2262","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/2262/1254","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.975600004196167}],"study_designs":[{"display_name":"Clinical Trial","id":"https://openalex.org/study-designs/clinical-trial"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409401897.pdf","grobid_xml":"https://content.openalex.org/works/W4409401897.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W3125967503","https://openalex.org/W4210614891","https://openalex.org/W4213253554","https://openalex.org/W4319436075","https://openalex.org/W4401831910"],"related_works":["https://openalex.org/W7221241664","https://openalex.org/W7220000619","https://openalex.org/W7202047276","https://openalex.org/W4391100864","https://openalex.org/W7217524860","https://openalex.org/W7143536771","https://openalex.org/W7220110232","https://openalex.org/W4413460257","https://openalex.org/W7172501385","https://openalex.org/W7115562787"],"abstract_inverted_index":{"Abstrak":[0],"Program":[1,136],"pelatihan":[2,49,165,201],"ini":[3,137,166],"bertujuan":[4],"untuk":[5,36,62,72,83,152,208],"mengoptimalkan":[6],"manajemen":[7,145,196],"media":[8,42,60,105,134,146,179,197,204,206,218,255,273,322,358,389,405,412,415],"sosial":[9,43,61,106,180,207],"sebagai":[10,181],"sarana":[11],"pemasaran":[12,46,108,131,158,183,199],"digital":[13,132,159,184,191,224,257,325,343,371,397,401,407],"di":[14,156,189],"SMK":[15,227],"Tunas":[16,228],"Bangsa":[17,229],"Depok,":[18,230],"dengan":[19],"melibatkan":[20],"sekitar":[21],"110":[22,233],"siswa.":[23],"Pelatihan":[24],"dilaksanakan":[25],"secara":[26,70],"luring":[27],"selama":[28],"tiga":[29],"jam,":[30],"yang":[31,111,122,160,169,185],"terdiri":[32],"dari":[33,113],"dua":[34],"sesi,":[35],"memberikan":[37,167],"pemahaman":[38,101,126],"mendalam":[39],"mengenai":[40],"penggunaan":[41],"dalam":[44,57,107,124,171,177],"strategi":[45,130],"digital.":[47,109],"Melalui":[48],"ini,":[50],"siswa":[51,89,102,143],"diharapkan":[52],"dapat":[53],"memahami":[54],"cara-cara":[55],"efektif":[56,155,186],"memanfaatkan":[58,178],"platform":[59],"mempromosikan":[63],"produk":[64],"dan":[65,80,87,91,118,128,187],"layanan,":[66],"serta":[67],"mengelola":[68],"konten":[69],"profesional":[71],"mendukung":[73],"tujuan":[74],"pemasaran.":[75,209],"Sebagai":[76],"metode":[77],"evaluasi,":[78],"pra-tes":[79,117],"pos-tes":[81,119],"digunakan":[82],"mengukur":[84],"perubahan":[85],"pengetahuan":[86,142],"keterampilan":[88,173],"sebelum":[90],"setelah":[92],"pelatihan.":[93],"Hasil":[94],"evaluasi":[95],"menunjukkan":[96,120],"adanya":[97],"peningkatan":[98],"signifikan":[99],"pada":[100],"terkait":[103],"penerapan":[104,129],"Grafik":[110],"dihasilkan":[112],"perbandingan":[114],"antara":[115],"hasil":[116],"kemajuan":[121],"jelas":[123],"hal":[125],"konsep":[127],"melalui":[133],"sosial.":[135],"tidak":[138],"hanya":[139],"berhasil":[140],"meningkatkan":[141],"tentang":[144],"sosial,":[147,198,205],"tetapi":[148],"juga":[149],"mempersiapkan":[150],"mereka":[151],"berkontribusi":[153],"lebih":[154],"industri":[157],"terus":[161],"berkembang.":[162],"Dengan":[163],"demikian,":[164],"manfaat":[168],"besar":[170],"mengembangkan":[172],"praktis":[174],"siswa,":[175],"khususnya":[176],"alat":[182],"relevan":[188],"era":[190],"saat":[192],"ini.":[193],"Kata":[194],"Kunci:":[195],"digital,":[200],"pemasaran,":[202],"pengelolaan":[203],"Abstract":[210],"The":[211,235,327],"training":[212,236,376],"program":[213,350],"aimed":[214],"to":[215,247,266,270,283,287,299,364,368],"optimize":[216],"social":[217,254,272,321,347,357,388,404,411,414],"management":[219,359],"as":[220,280,282,296,390],"a":[221],"tool":[222,395],"for":[223,275,396,416],"marketing":[225,258,289,344,372,398,409],"at":[226],"involving":[231],"approximately":[232],"students.":[234],"was":[237],"conducted":[238],"in":[239,256,302,317,324,337,380,386,399],"two":[240],"offline":[241],"sessions,":[242],"each":[243],"lasting":[244],"three":[245],"hours,":[246],"provide":[248],"an":[249,391],"in-depth":[250],"understanding":[251,319,338],"of":[252,320,356],"using":[253],"strategies.":[259],"Through":[260],"this":[261,375],"training,":[262,410],"students":[263],"were":[264,294],"expected":[265],"comprehend":[267],"effective":[268,392],"ways":[269],"leverage":[271],"platforms":[274],"product":[276],"and":[277,292,305,308,331,341,393],"service":[278],"promotion,":[279],"well":[281],"manage":[284],"content":[285],"professionally":[286],"support":[288],"objectives.":[290],"Pre-tests":[291],"post-tests":[293],"used":[295],"evaluation":[297],"methods":[298],"measure":[300],"changes":[301],"students'":[303,318,354,382],"knowledge":[304,355],"skills":[306],"before":[307],"after":[309],"the":[310,339,369],"training.":[311],"Evaluation":[312],"results":[313,333],"showed":[314,334],"significant":[315,378],"improvements":[316],"applications":[323],"marketing.":[326,417],"comparison":[328],"between":[329],"pre-test":[330],"post-test":[332],"clear":[335],"progress":[336],"concepts":[340],"applying":[342],"strategies":[345],"via":[346],"media.":[348],"This":[349],"not":[351],"only":[352],"enhanced":[353],"but":[360],"also":[361],"prepared":[362],"them":[363],"contribute":[365],"more":[366],"effectively":[367],"ever-growing":[370],"industry.":[373],"Thus,":[374],"provided":[377],"benefits":[379],"developing":[381],"practical":[383],"skills,":[384],"particularly":[385],"utilizing":[387],"relevant":[394],"today's":[400],"era.":[402],"Keywords:":[403],"management,":[406,413],"marketing,":[408]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-04-14T00:00:00"}
