{"id":"https://openalex.org/W4408920608","doi":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","title":"GREEN WASHING WITH SPECIAL REFERENCE TO FMCG SECTOR IN PALGHAR DISTRICT.","display_name":"GREEN WASHING WITH SPECIAL REFERENCE TO FMCG SECTOR IN PALGHAR DISTRICT.","publication_year":2024,"publication_date":"2024-06-30","ids":{"openalex":"https://openalex.org/W4408920608","doi":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695"},"language":"en","primary_location":{"id":"doi:10.29121/shodhkosh.v5.i6.2024.4695","doi":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","is_oa":true,"landing_page_url":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","pdf_url":"https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/download/4695/4253","source":{"id":"https://openalex.org/S4210236931","display_name":"ShodhKosh Journal of Visual and Performing Arts","issn_l":"2582-7472","issn":["2582-7472"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ShodhKosh: Journal of Visual and Performing Arts","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/download/4695/4253","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Dipanwita Banerjee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I169877490","display_name":"University of Mumbai","ror":"https://ror.org/032hdk172","country_code":"IN","type":"education","lineage":["https://openalex.org/I169877490"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Dipanwita Banerjee","raw_affiliation_strings":["Research Scholar, Smt. K.L. Tiwari Degree College of Commerce and Science, Mumbai University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Scholar, Smt. K.L. Tiwari Degree College of Commerce and Science, Mumbai University","institution_ids":["https://openalex.org/I169877490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116829027","display_name":"Deepti Sadvelkar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Deepti Sadvelkar","raw_affiliation_strings":["Principal, Smt. K. L. Tiwari Degree College of Commerce and Science"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Principal, Smt. K. L. Tiwari Degree College of Commerce and Science","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5116829028","display_name":"Mahendra Mishra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I169877490","display_name":"University of Mumbai","ror":"https://ror.org/032hdk172","country_code":"IN","type":"education","lineage":["https://openalex.org/I169877490"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Mahendra Mishra","raw_affiliation_strings":["Professor, K.J. Somaya College, PhD Guide Mumbai Univesity"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor, K.J. Somaya College, PhD Guide Mumbai Univesity","institution_ids":["https://openalex.org/I169877490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.25779064,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"6","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.9940000176429749},{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.777999997138977},{"id":"https://openalex.org/keywords/deceptive-marketing","display_name":"deceptive marketing","score":0.6959999799728394},{"id":"https://openalex.org/keywords/consumer-purchasing-behaviour","display_name":"consumer purchasing behaviour","score":0.7850000262260437},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.8560000061988831},{"id":"https://openalex.org/keywords/consumer-goods-industry","display_name":"consumer goods industry","score":0.6880000233650208},{"id":"https://openalex.org/keywords/palghar-district","display_name":"Palghar district","score":0.7070000171661377},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.777999997138977}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4401409327983856}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29121/shodhkosh.v5.i6.2024.4695","doi":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","is_oa":true,"landing_page_url":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","pdf_url":"https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/download/4695/4253","source":{"id":"https://openalex.org/S4210236931","display_name":"ShodhKosh Journal of Visual and Performing Arts","issn_l":"2582-7472","issn":["2582-7472"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ShodhKosh: Journal of Visual and Performing Arts","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29121/shodhkosh.v5.i6.2024.4695","doi":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","is_oa":true,"landing_page_url":"https://doi.org/10.29121/shodhkosh.v5.i6.2024.4695","pdf_url":"https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/download/4695/4253","source":{"id":"https://openalex.org/S4210236931","display_name":"ShodhKosh Journal of Visual and Performing Arts","issn_l":"2582-7472","issn":["2582-7472"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ShodhKosh: Journal of Visual and Performing Arts","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.7811999917030334,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4408920608.pdf","grobid_xml":"https://content.openalex.org/works/W4408920608.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2734452745","https://openalex.org/W4383197389","https://openalex.org/W7027379010"],"related_works":["https://openalex.org/W7160099729","https://openalex.org/W4391945529","https://openalex.org/W4411338397","https://openalex.org/W7153450641","https://openalex.org/W1965185495","https://openalex.org/W4411608890","https://openalex.org/W4402552366","https://openalex.org/W4411248778","https://openalex.org/W4411872810","https://openalex.org/W3200116085"],"abstract_inverted_index":{"One":[0],"of":[1,76,83],"the":[2,77,81,91,141,147],"common":[3],"strategies":[4,95],"used":[5,96,102],"by":[6,97,136],"unscrupulous":[7],"business":[8],"organizations":[9],"to":[10,21,70,99,110],"boost":[11],"demand":[12],"for":[13,37],"their":[14,152],"products":[15],"is":[16,35,125],"green":[17,78,93,120],"washing,":[18],"commonly":[19],"referred":[20],"as":[22],"deceptive":[23,31,47,84],"marketing.":[24],"There":[25],"has":[26],"been":[27],"an":[28],"increase":[29,100],"in":[30],"media":[32],"marketing,":[33],"which":[34],"bad":[36],"businesses":[38,98],"and":[39,53,63,90,106,149],"customers":[40],"alike.":[41],"Every":[42],"research":[43,118],"participant":[44],"agreed":[45],"that":[46],"marketing":[48],"tactics":[49],"erode":[50],"consumer":[51,87],"trust":[52],"have":[54],"a":[55,60],"long-term":[56],"detrimental":[57],"impact":[58,82,128],"on":[59,86,129],"company's":[61],"health":[62,153],"sales.":[64],"In":[65],"this":[66],"study,":[67],"we":[68],"attempted":[69],"determine":[71],"if":[72],"consumers":[73],"are":[74,134,145],"aware":[75],"washing":[79,94,121],"mechanism,":[80],"advertising":[85],"purchasing":[88],"behaviour,":[89],"various":[92],"sales.We":[101],"Chi":[103],"square":[104],"test":[105,109],"Cramer\u2019s":[107],"V":[108],"prove":[111],"our":[112],"hypothesis":[113],"through":[114],"SPSS":[115],"software.":[116],"Our":[117],"shows":[119],"or":[122],"misleading":[123],"advertise":[124],"having":[126],"significant":[127],"buying":[130,146],"behavior.":[131],"Consumers":[132],"who":[133],"influenced":[135],"false":[137],"claim":[138],"without":[139],"knowing":[140],"actual":[142],"fact":[143],"they":[144],"product":[148],"thereby":[150],"increasing":[151],"risk.":[154]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-03-28T00:00:00"}