{"id":"https://openalex.org/W4408243136","doi":"https://doi.org/10.1080/0267257x.2025.2475237","title":"\u2018Holding on\u2019: postfeminist articulations of menopause in advertising","display_name":"\u2018Holding on\u2019: postfeminist articulations of menopause in advertising","publication_year":2025,"publication_date":"2025-02-12","ids":{"openalex":"https://openalex.org/W4408243136","doi":"https://doi.org/10.1080/0267257x.2025.2475237"},"language":"en","primary_location":{"id":"doi:10.1080/0267257x.2025.2475237","doi":"https://doi.org/10.1080/0267257x.2025.2475237","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0267257x.2025.2475237","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1080/0267257x.2025.2475237","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087123964","display_name":"Aodheen McCartan","orcid":"https://orcid.org/0000-0002-3947-4161","observed_orcids":["https://orcid.org/0000-0002-3947-4161"]},"institutions":[{"id":"https://openalex.org/I138801177","display_name":"University of Ulster","ror":"https://ror.org/01yp9g959","country_code":"GB","type":"education","lineage":["https://openalex.org/I138801177"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Aodheen McCartan","raw_affiliation_strings":["Ulster University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ulster University","institution_ids":["https://openalex.org/I138801177"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087123964"],"corresponding_institution_ids":["https://openalex.org/I138801177"],"apc_list":null,"apc_paid":null,"fwci":29.2726,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.99726113,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"41","issue":"3-4","first_page":"343","last_page":"377"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/menopause","display_name":"menopause","score":0.9860000014305115},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6669999957084656},{"id":"https://openalex.org/keywords/postfeminism","display_name":"postfeminism","score":0.8980000019073486},{"id":"https://openalex.org/keywords/female-ageing","display_name":"female ageing","score":0.8379999995231628},{"id":"https://openalex.org/keywords/successful-aging","display_name":"successful aging","score":0.8119999766349792},{"id":"https://openalex.org/keywords/ageism","display_name":"ageism","score":0.7599999904632568},{"id":"https://openalex.org/keywords/individualization","display_name":"individualization","score":0.8050000071525574},{"id":"https://openalex.org/keywords/magazine-advertising","display_name":"magazine advertising","score":0.7200000286102295},{"id":"https://openalex.org/keywords/gender-representation","display_name":"gender representation","score":0.5070000290870667}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7033250331878662},{"id":"https://openalex.org/C2778562196","wikidata":"https://www.wikidata.org/wiki/Q177708","display_name":"Menopause","level":2,"score":0.434972882270813},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3820493817329407},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.380553662776947},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3618495464324951},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.10884502530097961},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/0267257x.2025.2475237","doi":"https://doi.org/10.1080/0267257x.2025.2475237","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0267257x.2025.2475237","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire/0bd4452f-9d60-4eb7-a590-c49ae49c3c9e","doi":null,"is_oa":true,"landing_page_url":"https://pure.ulster.ac.uk/en/publications/0bd4452f-9d60-4eb7-a590-c49ae49c3c9e","pdf_url":null,"source":{"id":"https://openalex.org/S4306402454","display_name":"Ulster University Research Portal (Ulster University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I138801177","host_organization_name":"University of Ulster","host_organization_lineage":["https://openalex.org/I138801177"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"McCartan, A 2025, '\u2018Holding On\u2019: Postfeminist Articulations of Menopause in Advertising', Journal of Marketing Management, vol. 41, no. 3-4, pp. 343-377. https://doi.org/10.1080/0267257X.2025.2475237","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1080/0267257x.2025.2475237","doi":"https://doi.org/10.1080/0267257x.2025.2475237","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0267257x.2025.2475237","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.7307999730110168}],"sustainable_development_goals_aurora":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.46000000834465027}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":91,"referenced_works":["https://openalex.org/W577636643","https://openalex.org/W1032234521","https://openalex.org/W1488348417","https://openalex.org/W1499061017","https://openalex.org/W1508028293","https://openalex.org/W1532503632","https://openalex.org/W1586438779","https://openalex.org/W1593534687","https://openalex.org/W1865166680","https://openalex.org/W1967321076","https://openalex.org/W1970693737","https://openalex.org/W1978430348","https://openalex.org/W1982330523","https://openalex.org/W1997759605","https://openalex.org/W2010911021","https://openalex.org/W2012241240","https://openalex.org/W2023623257","https://openalex.org/W2027900324","https://openalex.org/W2030625778","https://openalex.org/W2034928780","https://openalex.org/W2037593880","https://openalex.org/W2037687681","https://openalex.org/W2040337698","https://openalex.org/W2050452633","https://openalex.org/W2051583940","https://openalex.org/W2056520528","https://openalex.org/W2062042026","https://openalex.org/W2066983302","https://openalex.org/W2075198201","https://openalex.org/W2079870783","https://openalex.org/W2082234161","https://openalex.org/W2088042613","https://openalex.org/W2089927182","https://openalex.org/W2090397753","https://openalex.org/W2093556221","https://openalex.org/W2093904634","https://openalex.org/W2100153433","https://openalex.org/W2114368286","https://openalex.org/W2120203909","https://openalex.org/W2125177384","https://openalex.org/W2126729776","https://openalex.org/W2133155588","https://openalex.org/W2140981549","https://openalex.org/W2153615442","https://openalex.org/W2292454763","https://openalex.org/W2292761867","https://openalex.org/W2342414021","https://openalex.org/W2347145847","https://openalex.org/W2462752448","https://openalex.org/W2738114144","https://openalex.org/W2768321702","https://openalex.org/W2771999907","https://openalex.org/W2773326636","https://openalex.org/W2783328238","https://openalex.org/W2803635635","https://openalex.org/W2886570571","https://openalex.org/W2889068828","https://openalex.org/W2900899745","https://openalex.org/W2916343102","https://openalex.org/W2970789545","https://openalex.org/W2990352607","https://openalex.org/W2990720682","https://openalex.org/W2995824222","https://openalex.org/W3021916629","https://openalex.org/W3087898451","https://openalex.org/W3089187022","https://openalex.org/W3090963541","https://openalex.org/W3091744262","https://openalex.org/W3096853810","https://openalex.org/W3103487925","https://openalex.org/W3172734000","https://openalex.org/W3180995992","https://openalex.org/W3206602723","https://openalex.org/W4211259290","https://openalex.org/W4240583654","https://openalex.org/W4241269313","https://openalex.org/W4251520464","https://openalex.org/W4285416228","https://openalex.org/W4309938369","https://openalex.org/W4313648922","https://openalex.org/W4324053424","https://openalex.org/W4365816408","https://openalex.org/W4375844939","https://openalex.org/W4378533014","https://openalex.org/W4384300017","https://openalex.org/W4387097823","https://openalex.org/W4391446362","https://openalex.org/W4396767304","https://openalex.org/W6648581502","https://openalex.org/W6786814645","https://openalex.org/W7045165997"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2315462387","https://openalex.org/W2424637506","https://openalex.org/W585818786","https://openalex.org/W2968193141","https://openalex.org/W436962739","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"Through":[0],"quantitative":[1],"and":[2,91,111],"qualitative":[3],"content":[4],"analysis":[5,93],"of":[6,26,29,47,79,87,101,118],"magazine":[7],"advertisements":[8],"over":[9],"a":[10,24,99,105],"four-year":[11],"period,":[12],"this":[13,64],"paper":[14,51],"assesses":[15],"how":[16],"menopause":[17,55],"is":[18],"being":[19,81],"articulated":[20],"in":[21],"advertising,":[22],"as":[23],"means":[25],"furthering":[27],"understanding":[28],"female":[30],"ageing":[31],"representation.":[32],"Drawing":[33],"on":[34],"postfeminist":[35,73],"media":[36],"criticism":[37],"together":[38],"with":[39,76],"criticisms":[40],"by":[41],"feminist":[42],"gerontologists":[43],"around":[44],"the":[45,50,68,77,92,116],"concept":[46],"successful":[48,119],"ageing,":[49],"questioned":[52],"if":[53],"increased":[54],"advertising":[56,96],"might":[57],"disrupt":[58],"gendered":[59],"ageism.":[60],"The":[61],"study":[62],"found":[63],"not":[65],"to":[66,107],"be":[67,108],"case.":[69],"It":[70],"concluded":[71],"that":[72,95],"discourses":[74],"prevailed,":[75],"discourse":[78],"individualisation":[80],"particularly":[82],"dominant.":[83],"An":[84],"overarching":[85],"message":[86],"\u2018holding":[88],"on\u2019":[89],"emerged":[90],"showed":[94],"generally":[97],"presents":[98],"picture":[100],"\u2018successful":[102],"menopause\u2019":[103],"\u2013":[104,113],"project":[106],"worked":[109],"through":[110],"embraced":[112],"which":[114],"perpetuates":[115],"narrative":[117],"ageing.":[120]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":7}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}