{"id":"https://openalex.org/W4408220192","doi":"https://doi.org/10.59992/ijfaes.2025.v4n3p2","title":"The Influence of Social Media on Consumer Choices: A Practical Investigation","display_name":"The Influence of Social Media on Consumer Choices: A Practical Investigation","publication_year":2025,"publication_date":"2025-03-05","ids":{"openalex":"https://openalex.org/W4408220192","doi":"https://doi.org/10.59992/ijfaes.2025.v4n3p2"},"language":"en","primary_location":{"id":"doi:10.59992/ijfaes.2025.v4n3p2","doi":"https://doi.org/10.59992/ijfaes.2025.v4n3p2","is_oa":false,"landing_page_url":"https://doi.org/10.59992/ijfaes.2025.v4n3p2","pdf_url":null,"source":{"id":"https://openalex.org/S4387292670","display_name":"International Journal of Financial Administrative and Economic Sciences","issn_l":"2977-1498","issn":["2977-1498"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Financial, Administrative, and Economic Sciences","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004929421","display_name":"Ali Muhammad Hadi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ali Hadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044606183","display_name":"Ali Hamzah","orcid":"https://orcid.org/0000-0001-9365-107X","observed_orcids":["https://orcid.org/0000-0001-9365-107X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ali Hamzah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5116548194","display_name":"Kamil Kamil","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kamil Kamil","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.03601943,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"3","first_page":"36","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9860000014305115},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8889999985694885},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.9800000190734863},{"id":"https://openalex.org/keywords/online-recommendation","display_name":"online recommendation","score":0.8069999814033508},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.5230000019073486},{"id":"https://openalex.org/keywords/psychological-factors","display_name":"psychological factors","score":0.6520000100135803},{"id":"https://openalex.org/keywords/cultural-factors","display_name":"cultural factors","score":0.953000009059906},{"id":"https://openalex.org/keywords/baghdad","display_name":"Baghdad","score":0.8960000276565552}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6221804618835449},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5583457946777344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43382734060287476},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35753732919692993},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.327070027589798},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2634827792644501},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1530914604663849}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59992/ijfaes.2025.v4n3p2","doi":"https://doi.org/10.59992/ijfaes.2025.v4n3p2","is_oa":false,"landing_page_url":"https://doi.org/10.59992/ijfaes.2025.v4n3p2","pdf_url":null,"source":{"id":"https://openalex.org/S4387292670","display_name":"International Journal of Financial Administrative and Economic Sciences","issn_l":"2977-1498","issn":["2977-1498"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Financial, Administrative, and Economic Sciences","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2931662336","https://openalex.org/W2077865380","https://openalex.org/W3006817050","https://openalex.org/W4401768695","https://openalex.org/W2765597752","https://openalex.org/W2134894512","https://openalex.org/W2083375246","https://openalex.org/W2067108088"],"abstract_inverted_index":{"This":[0,97],"research":[1],"examines":[2,25],"the":[3,63,99],"ways":[4],"in":[5,21,38,56],"which":[6],"social":[7,53,71,102],"media,":[8],"with":[9,80],"its":[10],"interactive":[11],"nature":[12],"and":[13,31,59,120],"ability":[14],"to":[15,124],"share":[16],"content,":[17],"shape":[18],"consumer":[19,78],"behavior":[20],"Baghdad.":[22],"The":[23,67,111],"study":[24,112],"a":[26,46,48,74,105],"range":[27],"of":[28,51,82,101],"social,":[29],"psychological,":[30],"cultural":[32],"factors":[33],"that":[34,70,85],"influence":[35],"purchasing":[36],"decisions":[37],"this":[39],"context.":[40],"We":[41],"collected":[42],"information":[43],"by":[44,114],"answering":[45],"questionnaire,":[47],"random":[49],"sample":[50],"140":[52],"media":[54,72,103],"users":[55],"Baghdad":[57],"Governorate,":[58],"analyzed":[60],"it":[61],"using":[62],"statistical":[64],"program":[65],"SPSS.":[66],"results":[68],"reveal":[69],"has":[73],"significant":[75],"impact":[76],"on":[77,90,94,122],"behavior,":[79],"70%":[81],"respondents":[83],"indicating":[84],"they":[86,92],"purchased":[87],"products":[88],"based":[89],"recommendations":[91,116],"encountered":[93],"these":[95,127],"platforms.":[96,128],"confirms":[98],"role":[100],"as":[104],"powerful":[106],"channel":[107],"for":[108,117],"word-of-mouth":[109],"marketing.":[110],"concludes":[113],"providing":[115],"both":[118],"consumers":[119],"businesses":[121],"how":[123],"effectively":[125],"leverage":[126]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2025-10-10T00:00:00"}
