{"id":"https://openalex.org/W4408089945","doi":"https://doi.org/10.3390/su17052179","title":"Analysis of Innovative Green Marketing Corresponding to Consumer Preferences: A Case Study of the Insurance Industry","display_name":"Analysis of Innovative Green Marketing Corresponding to Consumer Preferences: A Case Study of the Insurance Industry","publication_year":2025,"publication_date":"2025-03-03","ids":{"openalex":"https://openalex.org/W4408089945","doi":"https://doi.org/10.3390/su17052179"},"language":"en","primary_location":{"id":"doi:10.3390/su17052179","doi":"https://doi.org/10.3390/su17052179","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su17052179","pdf_url":null,"source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/su17052179","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041442342","display_name":"Xixiang Lin","orcid":"https://orcid.org/0000-0002-5430-2675","observed_orcids":["https://orcid.org/0000-0002-5430-2675"]},"institutions":[{"id":"https://openalex.org/I354108","display_name":"Minjiang University","ror":"https://ror.org/00s7tkw17","country_code":"CN","type":"education","lineage":["https://openalex.org/I354108"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaodan Lin","raw_affiliation_strings":["Faculty of Graduate School, Minjiang University, Fuzhou 350108, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Graduate School, Minjiang University, Fuzhou 350108, China","institution_ids":["https://openalex.org/I354108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112325999","display_name":"Chen-Ying Lee","orcid":"https://orcid.org/0000-0002-2249-4190","observed_orcids":["https://orcid.org/0000-0002-2249-4190"]},"institutions":[{"id":"https://openalex.org/I14140830","display_name":"Shih Chien University","ror":"https://ror.org/01c3hyk82","country_code":"TW","type":"education","lineage":["https://openalex.org/I14140830"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Chen-Ying Lee","raw_affiliation_strings":["Department of Risk Management and Insurance, Shih Chien University, Taipei 104, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-2249-4190","affiliations":[{"raw_affiliation_string":"Department of Risk Management and Insurance, Shih Chien University, Taipei 104, Taiwan","institution_ids":["https://openalex.org/I14140830"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076379419","display_name":"Chiang Ku Fan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I14140830","display_name":"Shih Chien University","ror":"https://ror.org/01c3hyk82","country_code":"TW","type":"education","lineage":["https://openalex.org/I14140830"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chiang Ku Fan","raw_affiliation_strings":["Department of Risk Management and Insurance, Shih Chien University, Taipei 104, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Risk Management and Insurance, Shih Chien University, Taipei 104, Taiwan","institution_ids":["https://openalex.org/I14140830"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112325999"],"corresponding_institution_ids":["https://openalex.org/I14140830"],"apc_list":{"value":2400,"currency":"CHF","value_usd":2896},"apc_paid":{"value":2400,"currency":"CHF","value_usd":2896},"fwci":5.0898,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94693339,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"17","issue":"5","first_page":"2179","last_page":"2179"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8690999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8690999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.04699999839067459,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.020600000396370888,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9509999752044678},{"id":"https://openalex.org/keywords/insurance-industry","display_name":"insurance industry","score":0.878000020980835},{"id":"https://openalex.org/keywords/greenhouse-gas-emissions","display_name":"greenhouse gas emissions","score":0.9890000224113464},{"id":"https://openalex.org/keywords/carbon-emission-reduction","display_name":"carbon emission reduction","score":0.6909999847412109},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.5830000042915344},{"id":"https://openalex.org/keywords/insurance-brokers","display_name":"insurance brokers","score":0.5230000019073486},{"id":"https://openalex.org/keywords/indirect-emissions","display_name":"indirect emissions","score":0.7129999995231628},{"id":"https://openalex.org/keywords/energy-efficiency","display_name":"energy efficiency","score":0.7160000205039978},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.6340000033378601}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.8141254186630249},{"id":"https://openalex.org/C2984333267","wikidata":"https://www.wikidata.org/wiki/Q43183","display_name":"Insurance industry","level":2,"score":0.6329532861709595},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.600222647190094},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5804205536842346},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.11760082840919495}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/su17052179","doi":"https://doi.org/10.3390/su17052179","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su17052179","pdf_url":null,"source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:17:y:2025:i:5:p:2179-:d:1604160","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/17/5/2179/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su17052179","doi":"https://doi.org/10.3390/su17052179","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su17052179","pdf_url":null,"source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[{"score":1.0,"id":"https://metadata.un.org/sdg/13","display_name":"Climate action"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W41489417","https://openalex.org/W1491554624","https://openalex.org/W1524771255","https://openalex.org/W1605699127","https://openalex.org/W1689771227","https://openalex.org/W1838355191","https://openalex.org/W1974767620","https://openalex.org/W1993546428","https://openalex.org/W1999050405","https://openalex.org/W2000451298","https://openalex.org/W2003455514","https://openalex.org/W2009886992","https://openalex.org/W2024551860","https://openalex.org/W2055949247","https://openalex.org/W2062228572","https://openalex.org/W2063232041","https://openalex.org/W2063572746","https://openalex.org/W2090769301","https://openalex.org/W2135526934","https://openalex.org/W2143717217","https://openalex.org/W2154134554","https://openalex.org/W2157248257","https://openalex.org/W2585206336","https://openalex.org/W4392151011","https://openalex.org/W4399464715","https://openalex.org/W4401252253","https://openalex.org/W4403777628","https://openalex.org/W4405893000","https://openalex.org/W4407895504"],"related_works":["https://openalex.org/W4412711605","https://openalex.org/W4393955540","https://openalex.org/W6983200109","https://openalex.org/W4404320180","https://openalex.org/W7218294314","https://openalex.org/W4405300050","https://openalex.org/W4212965242","https://openalex.org/W4411034836","https://openalex.org/W4390814696","https://openalex.org/W4280531581"],"abstract_inverted_index":{"Climate":[0],"change":[1],"has":[2],"emphasized":[3],"the":[4,16,25,30,51,63,97],"need":[5],"for":[6,19,47,134],"sustainable":[7],"practices":[8,139],"across":[9],"industries,":[10],"including":[11],"insurance.":[12],"This":[13,117],"study":[14,61,118],"explores":[15],"management":[17],"priorities":[18],"greenhouse":[20],"gas":[21],"(GHG)":[22],"emissions":[23,95,110],"in":[24],"insurance":[26,121,159],"sector,":[27],"focusing":[28],"on":[29,94],"perspectives":[31],"of":[32,67,100],"marketers":[33,75,87],"and":[34,43,56,65,76,143,152,171],"brokers.":[35],"It":[36],"aims":[37],"to":[38],"identify":[39],"critical":[40],"emission":[41,69,127],"sources":[42],"propose":[44],"effective":[45],"strategies":[46],"carbon":[48],"reduction.":[49],"Using":[50],"analytic":[52],"hierarchy":[53],"process":[54],"(AHP)":[55],"importance\u2013performance":[57],"analysis":[58],"(IPA),":[59],"this":[60],"evaluates":[62],"significance":[64],"performance":[66],"GHG":[68],"sources.":[70,128],"Results":[71],"reveal":[72],"that":[73,120],"both":[74],"brokers":[77,92],"prioritize":[78,124],"indirect":[79],"emissions,":[80],"especially":[81],"those":[82],"from":[83,111,146],"purchased":[84,135],"electricity.":[85],"However,":[86],"emphasize":[88],"investment-related":[89],"impacts,":[90],"while":[91,109],"focus":[93],"during":[96,140],"use":[98],"phase":[99],"sold":[101,112],"products.":[102],"Purchased":[103],"electricity":[104],"is":[105],"a":[106],"well-managed":[107],"source,":[108],"products":[113],"require":[114],"immediate":[115],"attention.":[116],"concludes":[119],"companies":[122,160],"should":[123],"high-importance":[125],"underperforming":[126],"Recommendations":[129],"include":[130],"improving":[131],"energy":[132],"efficiency":[133],"electricity,":[136],"promoting":[137],"low-carbon":[138],"product":[141],"usage,":[142],"reallocating":[144],"resources":[145],"lower":[147],"priority":[148],"areas":[149],"like":[150],"investments":[151],"capital":[153],"goods.":[154],"By":[155],"implementing":[156],"these":[157],"strategies,":[158],"can":[161],"align":[162],"environmental":[163],"goals":[164],"with":[165],"operational":[166],"priorities,":[167],"enhance":[168],"sustainability":[169],"practices,":[170],"reinforce":[172],"their":[173],"reputation":[174],"as":[175],"socially":[176],"responsible":[177],"enterprises.":[178]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-03-03T00:00:00"}