{"id":"https://openalex.org/W4407857504","doi":"https://doi.org/10.1108/emjb-12-2024-0351","title":"Grocery shopping in metaverse: understanding drivers and barriers","display_name":"Grocery shopping in metaverse: understanding drivers and barriers","publication_year":2025,"publication_date":"2025-02-22","ids":{"openalex":"https://openalex.org/W4407857504","doi":"https://doi.org/10.1108/emjb-12-2024-0351"},"language":"en","primary_location":{"id":"doi:10.1108/emjb-12-2024-0351","doi":"https://doi.org/10.1108/emjb-12-2024-0351","is_oa":false,"landing_page_url":"https://doi.org/10.1108/emjb-12-2024-0351","pdf_url":null,"source":{"id":"https://openalex.org/S164338815","display_name":"EuroMed Journal of Business","issn_l":"1450-2194","issn":["1450-2194","1758-888X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EuroMed Journal of Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://iris.unito.it/bitstream/2318/2117221/1/Grocery_shopping_in_metaverse_understand.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090272368","display_name":"Mehrgan Malekpour","orcid":"https://orcid.org/0000-0002-8305-2521","observed_orcids":["https://orcid.org/0000-0002-8305-2521"]},"institutions":[{"id":"https://openalex.org/I171543936","display_name":"Free University of Bozen-Bolzano","ror":"https://ror.org/012ajp527","country_code":"IT","type":"education","lineage":["https://openalex.org/I171543936"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Mehrgan Malekpour","raw_affiliation_strings":["Free University of Bozen-Bolzano , ,"],"raw_orcid":"https://orcid.org/0000-0002-8305-2521","affiliations":[{"raw_affiliation_string":"Free University of Bozen-Bolzano , ,","institution_ids":["https://openalex.org/I171543936"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068817082","display_name":"Oswin Maurer","orcid":"https://orcid.org/0000-0003-3728-0598","observed_orcids":["https://orcid.org/0000-0003-3728-0598"]},"institutions":[{"id":"https://openalex.org/I171543936","display_name":"Free University of Bozen-Bolzano","ror":"https://ror.org/012ajp527","country_code":"IT","type":"education","lineage":["https://openalex.org/I171543936"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Oswin Maurer","raw_affiliation_strings":["Free University of Bozen-Bolzano , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Free University of Bozen-Bolzano , ,","institution_ids":["https://openalex.org/I171543936"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036269309","display_name":"Vincenzo Basile","orcid":"https://orcid.org/0000-0001-8776-0915","observed_orcids":["https://orcid.org/0000-0001-8776-0915"]},"institutions":[{"id":"https://openalex.org/I71267560","display_name":"University of Naples Federico II","ror":"https://ror.org/05290cv24","country_code":"IT","type":"education","lineage":["https://openalex.org/I71267560"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Vincenzo Basile","raw_affiliation_strings":["Universita degli Studi di Napoli Federico II , ,"],"raw_orcid":"https://orcid.org/0000-0001-8776-0915","affiliations":[{"raw_affiliation_string":"Universita degli Studi di Napoli Federico II , ,","institution_ids":["https://openalex.org/I71267560"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006708646","display_name":"Gabriele Baima","orcid":"https://orcid.org/0000-0002-0087-1944","observed_orcids":["https://orcid.org/0000-0002-0087-1944"]},"institutions":[{"id":"https://openalex.org/I55143463","display_name":"University of Turin","ror":"https://ror.org/048tbm396","country_code":"IT","type":"education","lineage":["https://openalex.org/I55143463"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Gabriele Baima","raw_affiliation_strings":["Universita degli Studi di Torino Department of Management, , ,"],"raw_orcid":"https://orcid.org/0000-0002-0087-1944","affiliations":[{"raw_affiliation_string":"Universita degli Studi di Torino Department of Management, , ,","institution_ids":["https://openalex.org/I55143463"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5006708646"],"corresponding_institution_ids":["https://openalex.org/I55143463"],"apc_list":null,"apc_paid":null,"fwci":18.0072,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.98660403,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"21","issue":"2","first_page":"653","last_page":"675"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6923999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6923999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.15080000460147858,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.055399999022483826,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/metaverse","display_name":"metaverse","score":0.8050000071525574},{"id":"https://openalex.org/keywords/grocery-shopping","display_name":"grocery shopping","score":0.9369999766349792},{"id":"https://openalex.org/keywords/virtual-stores","display_name":"virtual stores","score":0.5849999785423279},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9509999752044678},{"id":"https://openalex.org/keywords/consumer-adoption","display_name":"consumer adoption","score":0.628000020980835},{"id":"https://openalex.org/keywords/barriers-to-adoption","display_name":"barriers to adoption","score":0.6269999742507935},{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.5350000262260437},{"id":"https://openalex.org/keywords/walmart","display_name":"Walmart","score":0.43700000643730164},{"id":"https://openalex.org/keywords/social-stimuli","display_name":"social stimuli","score":0.5580000281333923},{"id":"https://openalex.org/keywords/store-atmospherics","display_name":"store atmospherics","score":0.796999990940094},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.7860000133514404},{"id":"https://openalex.org/keywords/retail-technology","display_name":"retail technology","score":0.3199999928474426}],"concepts":[{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.4940393269062042},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2840005159378052},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.11054864525794983},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/emjb-12-2024-0351","doi":"https://doi.org/10.1108/emjb-12-2024-0351","is_oa":false,"landing_page_url":"https://doi.org/10.1108/emjb-12-2024-0351","pdf_url":null,"source":{"id":"https://openalex.org/S164338815","display_name":"EuroMed Journal of Business","issn_l":"1450-2194","issn":["1450-2194","1758-888X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EuroMed Journal of Business","raw_type":"journal-article"},{"id":"pmh:oai:iris.unito.it:2318/2117221","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2318/2117221","pdf_url":"https://iris.unito.it/bitstream/2318/2117221/1/Grocery_shopping_in_metaverse_understand.pdf","source":{"id":"https://openalex.org/S4306400637","display_name":"Institutional Research Information System University of Turin (University of Turin)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I55143463","host_organization_name":"University of Turin","host_organization_lineage":["https://openalex.org/I55143463"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:unibz.it:11339866820001241","doi":null,"is_oa":true,"landing_page_url":"https://www.emerald.com/insight/1450-2194.htm","pdf_url":null,"source":{"id":"https://openalex.org/S4210197018","display_name":"Open Research (University of Surrey)","issn_l":"2688-268X","issn":["2688-268X","2688-3988"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:iris.unito.it:2318/2117221","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2318/2117221","pdf_url":"https://iris.unito.it/bitstream/2318/2117221/1/Grocery_shopping_in_metaverse_understand.pdf","source":{"id":"https://openalex.org/S4306400637","display_name":"Institutional Research Information System University of Turin (University of Turin)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I55143463","host_organization_name":"University of Turin","host_organization_lineage":["https://openalex.org/I55143463"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4407857504.pdf","grobid_xml":"https://content.openalex.org/works/W4407857504.grobid-xml"},"referenced_works_count":103,"referenced_works":["https://openalex.org/W1791587663","https://openalex.org/W1975053178","https://openalex.org/W2038125955","https://openalex.org/W2053295624","https://openalex.org/W2065410210","https://openalex.org/W2070640064","https://openalex.org/W2073264150","https://openalex.org/W2076764417","https://openalex.org/W2093464038","https://openalex.org/W2093983571","https://openalex.org/W2104093905","https://openalex.org/W2110213390","https://openalex.org/W2115430170","https://openalex.org/W2137593599","https://openalex.org/W2151527246","https://openalex.org/W2315144491","https://openalex.org/W2342372210","https://openalex.org/W2521701804","https://openalex.org/W2554914275","https://openalex.org/W2583567515","https://openalex.org/W2587297771","https://openalex.org/W2610272560","https://openalex.org/W2610734353","https://openalex.org/W2753101863","https://openalex.org/W2887298275","https://openalex.org/W2906022538","https://openalex.org/W2910126050","https://openalex.org/W2913256474","https://openalex.org/W2923578873","https://openalex.org/W2975278448","https://openalex.org/W2991326444","https://openalex.org/W3005752003","https://openalex.org/W3005815005","https://openalex.org/W3012005461","https://openalex.org/W3049134727","https://openalex.org/W3087889130","https://openalex.org/W3093957878","https://openalex.org/W3132409184","https://openalex.org/W3142728943","https://openalex.org/W3153289994","https://openalex.org/W3158834481","https://openalex.org/W3165260284","https://openalex.org/W3205668674","https://openalex.org/W3207623932","https://openalex.org/W3208212632","https://openalex.org/W3216239225","https://openalex.org/W4200150561","https://openalex.org/W4223621331","https://openalex.org/W4223942575","https://openalex.org/W4225414380","https://openalex.org/W4226208323","https://openalex.org/W4281970046","https://openalex.org/W4282843328","https://openalex.org/W4285585446","https://openalex.org/W4285676395","https://openalex.org/W4290990799","https://openalex.org/W4292246039","https://openalex.org/W4293188460","https://openalex.org/W4296578189","https://openalex.org/W4306760198","https://openalex.org/W4309483281","https://openalex.org/W4313310852","https://openalex.org/W4313681644","https://openalex.org/W4319066461","https://openalex.org/W4320557354","https://openalex.org/W4322631635","https://openalex.org/W4365450710","https://openalex.org/W4365816033","https://openalex.org/W4367047002","https://openalex.org/W4367048645","https://openalex.org/W4367839139","https://openalex.org/W4372358100","https://openalex.org/W4376171052","https://openalex.org/W4385631626","https://openalex.org/W4385803993","https://openalex.org/W4386174769","https://openalex.org/W4386374233","https://openalex.org/W4387491636","https://openalex.org/W4387599576","https://openalex.org/W4388255341","https://openalex.org/W4388600416","https://openalex.org/W4388610224","https://openalex.org/W4388960775","https://openalex.org/W4389489825","https://openalex.org/W4390227842","https://openalex.org/W4390295933","https://openalex.org/W4390413808","https://openalex.org/W4391510284","https://openalex.org/W4391750863","https://openalex.org/W4391831323","https://openalex.org/W4392530086","https://openalex.org/W4392947633","https://openalex.org/W4394695490","https://openalex.org/W4394944604","https://openalex.org/W4396527487","https://openalex.org/W4396718593","https://openalex.org/W4396925259","https://openalex.org/W4399203206","https://openalex.org/W4400094849","https://openalex.org/W4401025521","https://openalex.org/W4401561397","https://openalex.org/W4402280222","https://openalex.org/W4404645382"],"related_works":["https://openalex.org/W2166821106","https://openalex.org/W4312864667","https://openalex.org/W2616814274","https://openalex.org/W4376853950","https://openalex.org/W4366210097","https://openalex.org/W4366734514","https://openalex.org/W4237056396","https://openalex.org/W4388442643","https://openalex.org/W4399813437","https://openalex.org/W4362644763"],"abstract_inverted_index":{"Purpose":[0],"This":[1,178],"study":[2,51,92],"aims":[3],"to":[4,42,55,76,81,170,184],"enhance":[5],"our":[6],"understanding":[7],"of":[8,37,152,212],"customer":[9,23,38,53,98,153,186,199],"expectations":[10],"and":[11,25,40,70,83,100,112,132,139,203],"experiences":[12],"in":[13,107,191,215],"grocery":[14,87,105,189],"shopping":[15,88,106,121,190],"within":[16],"the":[17,35,108,119,181,192,207],"metaverse.":[18,193],"It":[19,194],"investigates":[20],"factors":[21,79],"influencing":[22],"satisfaction":[24,82,99,187],"driving":[26],"continued":[27],"engagement":[28],"with":[29,85,188],"metaverse":[30,86,120,213],"platforms,":[31,158],"offering":[32],"insights":[33,197],"into":[34,198],"drivers":[36,96,202],"adoption":[39,201],"barriers":[41,117],"usage.":[43],"Design/methodology/approach":[44],"Adopting":[45],"a":[46,149,167],"qualitative":[47,150],"netnographic":[48],"approach,":[49],"this":[50],"analysed":[52],"reactions":[54],"Walmart\u2019s":[56],"virtual":[57],"store":[58,133],"demonstration.":[59],"Data":[60],"were":[61],"collected":[62],"from":[63,148],"user":[64],"comments":[65,154],"on":[66,155],"YouTube,":[67],"TikTok,":[68],"Twitter":[69],"Reddit.":[71],"Thematic":[72],"analysis":[73,151],"was":[74],"employed":[75],"identify":[77],"key":[78],"contributing":[80],"dissatisfaction":[84],"experiences.":[89],"Findings":[90],"The":[91,144],"reveals":[93],"three":[94],"major":[95],"shaping":[97],"subsequent":[101],"positive":[102],"intentions":[103],"toward":[104],"metaverse:":[109],"social,":[110,127],"functional":[111],"hedonic":[113],"stimuli.":[114],"Eight":[115],"critical":[116,204],"affecting":[118],"experience":[122],"are":[123,146],"identified:":[124],"functional,":[125],"hedonic,":[126],"financial,":[128],"privacy,":[129],"safety,":[130],"ownership":[131],"atmospherics":[134],"concerns,":[135],"including":[136],"tactile,":[137],"acoustic":[138],"visual":[140],"elements.":[141],"Research":[142],"limitations/implications":[143],"findings":[145,173],"derived":[147],"social":[156],"media":[157],"which":[159],"may":[160],"limit":[161],"generalisability.":[162],"Future":[163],"studies":[164],"could":[165],"adopt":[166],"mixed-methods":[168],"approach":[169],"validate":[171],"these":[172],"across":[174],"broader":[175],"datasets.":[176],"Originality/value":[177],"work":[179],"is":[180],"first":[182],"research":[183],"examine":[185],"offers":[195],"valuable":[196],"expectations,":[200],"barriers,":[205],"laying":[206],"groundwork":[208],"for":[209],"further":[210],"exploration":[211],"applications":[214],"retail.":[216]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}
