{"id":"https://openalex.org/W4407627809","doi":"https://doi.org/10.1109/ic3tes62412.2024.10877461","title":"Assessing the Impact of Print Media in the Digital Era: An AI-Driven Analysis of Millennial Buying Decisions","display_name":"Assessing the Impact of Print Media in the Digital Era: An AI-Driven Analysis of Millennial Buying Decisions","publication_year":2024,"publication_date":"2024-11-15","ids":{"openalex":"https://openalex.org/W4407627809","doi":"https://doi.org/10.1109/ic3tes62412.2024.10877461"},"language":"en","primary_location":{"id":"doi:10.1109/ic3tes62412.2024.10877461","doi":"https://doi.org/10.1109/ic3tes62412.2024.10877461","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3tes62412.2024.10877461","pdf_url":null,"source":{"id":"https://openalex.org/S7407096223","display_name":"International Conference on Computational and Characterization Techniques in Engineering & Sciences (IC3TES)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114372293","display_name":"Archana Borde","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Archana Borde","raw_affiliation_strings":["Symbiosis Skills and Professional University,Pune,Maharashtra,412101"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Symbiosis Skills and Professional University,Pune,Maharashtra,412101","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021123481","display_name":"Geetali Tilak","orcid":"https://orcid.org/0000-0002-1933-6159","observed_orcids":["https://orcid.org/0000-0002-1933-6159"]},"institutions":[{"id":"https://openalex.org/I4210110873","display_name":"Tilak Maharashtra Vidyapeeth","ror":"https://ror.org/01xsjnd35","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210110873"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Geetali Tilak","raw_affiliation_strings":["Tilak Maharashtra Vidyapeeth,Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tilak Maharashtra Vidyapeeth,Pune","institution_ids":["https://openalex.org/I4210110873"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055893142","display_name":"Nilesh Anute","orcid":"https://orcid.org/0000-0001-6599-813X","observed_orcids":["https://orcid.org/0000-0001-6599-813X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nilesh Anute","raw_affiliation_strings":["ASM'S Institute of Business Management and Research,Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ASM'S Institute of Business Management and Research,Pune","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114693029","display_name":"Varsha Manish Bihade","orcid":"https://orcid.org/0000-0002-3926-1000","observed_orcids":["https://orcid.org/0000-0002-3926-1000"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Varsha Manish Bihade","raw_affiliation_strings":["Indira School of Business Studies PGDM,Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indira School of Business Studies PGDM,Pune","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114694774","display_name":"Jayashree Patole","orcid":"https://orcid.org/0000-0001-9251-0654","observed_orcids":["https://orcid.org/0000-0001-9251-0654"]},"institutions":[{"id":"https://openalex.org/I4210103194","display_name":"Dr. D.Y. Patil Vidyapeeth, Pune","ror":"https://ror.org/00s2qq515","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210103194"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Jayashree Patole","raw_affiliation_strings":["Dr.D.Y Patil Vidhyapeeth,Global Business School and Research Centre,Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dr.D.Y Patil Vidhyapeeth,Global Business School and Research Centre,Pune","institution_ids":["https://openalex.org/I4210103194"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5116291712","display_name":"Khyati Tejpal","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khyati Tejpal","raw_affiliation_strings":["Amity Global Business School,Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Amity Global Business School,Pune","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.33435161,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.25540000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.13680000603199005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/print-media","display_name":"print media","score":0.9390000104904175},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.9079999923706055},{"id":"https://openalex.org/keywords/digital-media","display_name":"digital media","score":0.5709999799728394},{"id":"https://openalex.org/keywords/millennial-consumers","display_name":"millennial consumers","score":0.8069999814033508},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8619999885559082}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6045979857444763},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.5210430026054382},{"id":"https://openalex.org/C2992414748","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Print media","level":3,"score":0.4753377437591553},{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.47129976749420166},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3929477035999298},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.38048064708709717},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.37488389015197754},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.346046507358551},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27614519000053406},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.14164161682128906},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.09372472763061523}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ic3tes62412.2024.10877461","doi":"https://doi.org/10.1109/ic3tes62412.2024.10877461","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3tes62412.2024.10877461","pdf_url":null,"source":{"id":"https://openalex.org/S7407096223","display_name":"International Conference on Computational and Characterization Techniques in Engineering & Sciences (IC3TES)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2907934612","https://openalex.org/W3021543839","https://openalex.org/W3136606487","https://openalex.org/W4365813716","https://openalex.org/W4383552159","https://openalex.org/W4391249808","https://openalex.org/W4412010365"],"related_works":["https://openalex.org/W4413442335","https://openalex.org/W6911739091","https://openalex.org/W6950515553","https://openalex.org/W3178768149","https://openalex.org/W7168641329","https://openalex.org/W4406759204","https://openalex.org/W7131823598","https://openalex.org/W2480303498","https://openalex.org/W2441586190","https://openalex.org/W7162756578"],"abstract_inverted_index":{"The":[0,61,126],"purpose":[1,62],"of":[2,19,24,28,36,50,58,63,74,106,138,149,160],"this":[3,64],"exploratory":[4],"article":[5,65],"is":[6,66,99],"to":[7,67,79,109,114,130],"investigate":[8],"the":[9,16,22,25,29,39,47,55,71,96,104,136,146,161],"impact":[10],"that":[11,98],"print":[12,44,75,87,110,164],"media":[13,88,111,139],"has":[14],"on":[15,135],"purchasing":[17,48],"decisions":[18,49],"Millennials":[20],"in":[21,77,140,152],"context":[23],"digital":[26,59,80,93,124,166],"geography":[27],"present":[30],"moment.":[31],"By":[32],"utilizing":[33],"sophisticated":[34],"methods":[35],"artificial":[37,102],"intelligence,":[38,103],"research":[40],"analyses":[41],"how":[42,117],"traditional":[43],"advertising":[45],"influences":[46],"Millennials,":[51],"taking":[52],"into":[53,70],"consideration":[54],"widespread":[56],"nature":[57],"media.":[60],"provide":[68,131],"insight":[69],"relative":[72],"success":[73],"marketing":[76,81],"comparison":[78],"by":[82,101,156],"analyzing":[83],"data":[84],"from":[85],"colorful":[86],"juggernauts":[89],"and":[90,165],"their":[91,154],"related":[92],"relations.":[94],"In":[95],"investigation":[97],"driven":[100],"complexities":[105],"Millennials'":[107],"responses":[108],"are":[112,128],"brought":[113],"light,":[115],"illustrating":[116],"it":[118],"either":[119],"complements":[120],"or":[121],"clashes":[122],"with":[123,145],"influences.":[125],"findings":[127],"intended":[129],"a":[132,158],"nuanced":[133],"perspective":[134],"effectiveness":[137],"forming":[141],"ultramodern":[142],"consumer":[143],"opinions,":[144],"ultimate":[147],"goal":[148],"guiding":[150],"marketers":[151],"optimizing":[153],"tactics":[155],"gaining":[157],"grasp":[159],"solidarity":[162],"between":[163],"platforms.":[167]},"counts_by_year":[],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2025-02-17T00:00:00"}