{"id":"https://openalex.org/W4407350169","doi":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","title":"Developing a framework for leveraging social media as a strategic tool for growth in Nigerian women entrepreneurs","display_name":"Developing a framework for leveraging social media as a strategic tool for growth in Nigerian women entrepreneurs","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W4407350169","doi":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607"},"language":"en","primary_location":{"id":"doi:10.54660/.ijmrge.2021.2.1-587-607","doi":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250211184356_MGE-2025-1-349.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250211184356_MGE-2025-1-349.1.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015809716","display_name":"Bisayo Oluwatosin Otokiti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I98243723","display_name":"Kwara State University","ror":"https://ror.org/05np2xn95","country_code":"NG","type":"education","lineage":["https://openalex.org/I98243723"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Bisayo Oluwatosin Otokiti","raw_affiliation_strings":["Department of Business and Entrepreneurship , Kwara State University , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business and Entrepreneurship , Kwara State University , Nigeria","institution_ids":["https://openalex.org/I98243723"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107509260","display_name":"Abbey Ngochindo Igwe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abbey Ngochindo Igwe","raw_affiliation_strings":["Independent Researcher , Port Harcourt , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Port Harcourt , Nigeria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107422226","display_name":"Chikezie Paul-Mikki Ewim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chikezie Paul-Mikki Ewim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5116205680","display_name":"Augustine Ifeanyi Ibeh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Augustine Ifeanyi Ibeh","raw_affiliation_strings":["Independent Researcher , Lagos , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Lagos , Nigeria","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.2607,"has_fulltext":true,"cited_by_count":19,"citation_normalized_percentile":{"value":0.93579866,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"2","issue":"1","first_page":"587","last_page":"607"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8374000191688538,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8374000191688538,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.1565999984741211,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/women-entrepreneurs","display_name":"women entrepreneurs","score":0.9039999842643738},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7910000085830688},{"id":"https://openalex.org/keywords/business-growth","display_name":"business growth","score":0.8220000267028809},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.75},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.7950000166893005},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6679999828338623},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.7059999704360962},{"id":"https://openalex.org/keywords/women-owned-businesses","display_name":"women-owned businesses","score":0.6480000019073486},{"id":"https://openalex.org/keywords/social-media-analytics","display_name":"social media analytics","score":0.5820000171661377},{"id":"https://openalex.org/keywords/digital-entrepreneurship","display_name":"digital entrepreneurship","score":0.36399999260902405}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7049129009246826},{"id":"https://openalex.org/C2991854812","wikidata":"https://www.wikidata.org/wiki/Q5442755","display_name":"Women entrepreneurs","level":3,"score":0.583065390586853},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.579050600528717},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.23379400372505188},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22208532691001892},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12219908833503723},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54660/.ijmrge.2021.2.1-587-607","doi":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250211184356_MGE-2025-1-349.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54660/.ijmrge.2021.2.1-587-607","doi":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","is_oa":true,"landing_page_url":"https://doi.org/10.54660/.ijmrge.2021.2.1-587-607","pdf_url":"https://www.allmultidisciplinaryjournal.com/uploads/archives/20250211184356_MGE-2025-1-349.1.pdf","source":{"id":"https://openalex.org/S4210181739","display_name":"International Journal of Multidisciplinary Research and Growth Evaluation","issn_l":"2582-7138","issn":["2582-7138"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Multidisciplinary Research and Growth Evaluation","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":1.0},{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.7578999996185303},{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.7307999730110168},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.7207000255584717},{"display_name":"No poverty","id":"https://metadata.un.org/sdg/1","score":0.41670000553131104}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4407350169.pdf","grobid_xml":"https://content.openalex.org/works/W4407350169.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W2215180694","https://openalex.org/W2950207204","https://openalex.org/W2953685987","https://openalex.org/W3015319345","https://openalex.org/W3037110182","https://openalex.org/W3048923667","https://openalex.org/W3171691420","https://openalex.org/W3198150920","https://openalex.org/W3201896849","https://openalex.org/W4405339641","https://openalex.org/W4405339757","https://openalex.org/W4405340800","https://openalex.org/W4405471938","https://openalex.org/W4405627948","https://openalex.org/W4405628106","https://openalex.org/W4405675270","https://openalex.org/W4406033938","https://openalex.org/W4406319445","https://openalex.org/W4406336747"],"related_works":["https://openalex.org/W7128444056","https://openalex.org/W7125175124","https://openalex.org/W3127495107","https://openalex.org/W4414682354","https://openalex.org/W7161067960","https://openalex.org/W7168845429","https://openalex.org/W2192039780","https://openalex.org/W2031175008","https://openalex.org/W4283752445","https://openalex.org/W7169796908"],"abstract_inverted_index":{"Women":[0],"entrepreneurs":[1,116,212,256],"in":[2,144,209,277],"Nigeria":[3],"face":[4],"numerous":[5],"challenges,":[6],"including":[7,99],"limited":[8,157],"access":[9],"to":[10,32,43,79,126,182,213,238,246,257,273],"finance,":[11],"market":[12,129,184],"constraints,":[13],"and":[14,36,73,107,124,131,147,164,191,206,234,270,307],"socio-cultural":[15],"barriers":[16,154],"that":[17,168,176],"hinder":[18,169],"business":[19,38,87,241,314],"growth.":[20],"However,":[21],"the":[22,56,81,138,151,198,239,278],"rapid":[23],"adoption":[24,180],"of":[25,58,83,140,200],"social":[26,49,84,96,171,178,215,231,259,312],"media":[27,50,85,97,172,179,216,232,260],"provides":[28],"a":[29,45,52,65,222,251,286],"unique":[30],"opportunity":[31],"overcome":[33],"these":[34,220],"obstacles":[35],"enhance":[37,127,311],"expansion.":[39],"This":[40,243],"study":[41,111,195,244],"aims":[42],"develop":[44],"framework":[46,91,224,283],"for":[47,55,254,266,288],"leveraging":[48],"as":[51,120,156,285,304],"strategic":[53,228],"tool":[54],"growth":[57,315],"Nigerian":[59,114,240,317],"women":[60,115,211,255,318],"entrepreneurs.":[61,319],"The":[62,89,110,194,281],"research":[63,152,297],"adopts":[64],"mixed-method":[66],"approach,":[67],"combining":[68],"qualitative":[69],"insights":[70],"from":[71],"interviews":[72],"surveys":[74],"with":[75,133],"quantitative":[76],"data":[77],"analysis":[78],"assess":[80],"impact":[82],"on":[86,219],"performance.":[88],"proposed":[90,282],"highlights":[92],"key":[93],"factors":[94],"influencing":[95],"utilization,":[98],"digital":[100,141,158,203,229,279,294],"literacy,":[101],"branding,":[102],"customer":[103,189],"engagement,":[104],"content":[105],"strategy,":[106],"platform":[108],"selection.":[109],"explores":[112],"how":[113,300],"use":[117],"platforms":[118],"such":[119,155,303],"Facebook,":[121],"Instagram,":[122],"Twitter,":[123],"WhatsApp":[125],"visibility,":[128],"products,":[130],"engage":[132],"customers.":[134],"It":[135,262],"also":[136,263],"examines":[137],"role":[139],"marketing":[142],"skills":[143],"optimizing":[145],"reach":[146],"sales":[148],"conversion.":[149],"Additionally,":[150],"investigates":[153],"skills,":[159],"internet":[160],"access,":[161,185],"cyber":[162],"threats,":[163],"online":[165],"credibility":[166],"issues":[167],"effective":[170,177],"use.":[173],"Findings":[174],"suggest":[175],"leads":[181],"increased":[183],"enhanced":[186],"brand":[187],"reputation,":[188],"retention,":[190],"improved":[192],"profitability.":[193],"further":[196,310],"identifies":[197],"importance":[199],"government":[201],"policies,":[202],"training":[204,271],"programs,":[205],"peer":[207],"networking":[208],"empowering":[210],"maximize":[214],"benefits.":[217],"Based":[218],"findings,":[221],"structured":[223],"is":[225],"proposed,":[226],"integrating":[227],"marketing,":[230],"analytics,":[233],"community-building":[235],"techniques":[236],"tailored":[237],"environment.":[242],"contributes":[245],"entrepreneurship":[247],"literature":[248],"by":[249],"providing":[250],"practical":[252],"model":[253],"leverage":[258],"effectively.":[261],"offers":[264],"recommendations":[265],"policymakers,":[267],"financial":[268],"institutions,":[269],"organizations":[272],"support":[274],"women-owned":[275],"businesses":[276],"space.":[280],"serves":[284],"roadmap":[287],"fostering":[289],"inclusive":[290],"economic":[291],"development":[292],"through":[293],"entrepreneurship.":[295],"Future":[296],"should":[298],"explore":[299],"emerging":[301],"technologies":[302],"artificial":[305],"intelligence":[306],"blockchain":[308],"can":[309],"media-driven":[313],"among":[316]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-02-11T00:00:00"}