{"id":"https://openalex.org/W4407280237","doi":"https://doi.org/10.69693/ijim.v3i1.314","title":"Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen","display_name":"Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen","publication_year":2025,"publication_date":"2025-02-09","ids":{"openalex":"https://openalex.org/W4407280237","doi":"https://doi.org/10.69693/ijim.v3i1.314"},"language":"id","primary_location":{"id":"doi:10.69693/ijim.v3i1.314","doi":"https://doi.org/10.69693/ijim.v3i1.314","is_oa":true,"landing_page_url":"https://doi.org/10.69693/ijim.v3i1.314","pdf_url":"https://multidisipliner.org/ijim/article/download/314/196","source":{"id":"https://openalex.org/S4404664203","display_name":"Indonesian Journal of Innovation Multidisipliner Research","issn_l":"3025-0994","issn":["3025-0994"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Indonesian Journal of Innovation Multidisipliner Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://multidisipliner.org/ijim/article/download/314/196","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Zulaikha Zulaikha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210150554","display_name":"Universitas Dr. Soetomo","ror":"https://ror.org/04s03g948","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zulaikha Zulaikha","raw_affiliation_strings":["Universitas Dr Soetomo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dr Soetomo","institution_ids":["https://openalex.org/I4210150554"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113324743","display_name":"Nurannafi Farni Syam Maella","orcid":"https://orcid.org/0000-0002-1531-7620","observed_orcids":["https://orcid.org/0000-0002-1531-7620"]},"institutions":[{"id":"https://openalex.org/I4210150554","display_name":"Universitas Dr. Soetomo","ror":"https://ror.org/04s03g948","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurannafi Farni Syam Maella","raw_affiliation_strings":["Universitas Dr Soetomo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dr Soetomo","institution_ids":["https://openalex.org/I4210150554"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005483715","display_name":"Farida Farida","orcid":"https://orcid.org/0000-0003-2597-5755","observed_orcids":["https://orcid.org/0000-0003-2597-5755","https://orcid.org/0000-0001-8158-0913"]},"institutions":[{"id":"https://openalex.org/I4210150554","display_name":"Universitas Dr. Soetomo","ror":"https://ror.org/04s03g948","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Farida Farida","raw_affiliation_strings":["Universitas Dr Soetomo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dr Soetomo","institution_ids":["https://openalex.org/I4210150554"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102843957","display_name":"Sri Astutik","orcid":"https://orcid.org/0000-0003-0574-9267","observed_orcids":["https://orcid.org/0000-0003-0574-9267"]},"institutions":[{"id":"https://openalex.org/I4210150554","display_name":"Universitas Dr. Soetomo","ror":"https://ror.org/04s03g948","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sri Astutik","raw_affiliation_strings":["Universitas Dr Soetomo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dr Soetomo","institution_ids":["https://openalex.org/I4210150554"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5124693506","display_name":"Yuzril Fadhil Muhammad","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210150554","display_name":"Universitas Dr. Soetomo","ror":"https://ror.org/04s03g948","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yuzril Fadhil Muhammad","raw_affiliation_strings":["Universitas Dr Soetomo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dr Soetomo","institution_ids":["https://openalex.org/I4210150554"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210150554"],"apc_list":null,"apc_paid":null,"fwci":1.4542,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.82843784,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"3","issue":"1","first_page":"318","last_page":"328"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.949999988079071},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.9359999895095825},{"id":"https://openalex.org/keywords/marketing-communication-strategy","display_name":"marketing communication strategy","score":0.7289999723434448},{"id":"https://openalex.org/keywords/consumer-purchase-behavior","display_name":"consumer purchase behavior","score":0.6060000061988831},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.6679999828338623},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.7379999756813049},{"id":"https://openalex.org/keywords/influencer-selection","display_name":"influencer selection","score":0.6660000085830688},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.4300000071525574}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5933773517608643},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32596921920776367}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.69693/ijim.v3i1.314","doi":"https://doi.org/10.69693/ijim.v3i1.314","is_oa":true,"landing_page_url":"https://doi.org/10.69693/ijim.v3i1.314","pdf_url":"https://multidisipliner.org/ijim/article/download/314/196","source":{"id":"https://openalex.org/S4404664203","display_name":"Indonesian Journal of Innovation Multidisipliner Research","issn_l":"3025-0994","issn":["3025-0994"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Indonesian Journal of Innovation Multidisipliner Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.69693/ijim.v3i1.314","doi":"https://doi.org/10.69693/ijim.v3i1.314","is_oa":true,"landing_page_url":"https://doi.org/10.69693/ijim.v3i1.314","pdf_url":"https://multidisipliner.org/ijim/article/download/314/196","source":{"id":"https://openalex.org/S4404664203","display_name":"Indonesian Journal of Innovation Multidisipliner Research","issn_l":"3025-0994","issn":["3025-0994"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Indonesian Journal of Innovation Multidisipliner Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4407280237.pdf","grobid_xml":"https://content.openalex.org/works/W4407280237.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2883147592","https://openalex.org/W3013347864","https://openalex.org/W3018040682","https://openalex.org/W3034762332","https://openalex.org/W3097348567","https://openalex.org/W3166801065","https://openalex.org/W4223898050","https://openalex.org/W4252563748","https://openalex.org/W4280645626","https://openalex.org/W4321365734","https://openalex.org/W4380049550"],"related_works":["https://openalex.org/W7124457596","https://openalex.org/W7217502011","https://openalex.org/W7171312951","https://openalex.org/W7215940183","https://openalex.org/W7203477861","https://openalex.org/W4389514922","https://openalex.org/W3184643582","https://openalex.org/W7169541124","https://openalex.org/W4403759043","https://openalex.org/W4414865782"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,48,142,162,181],"menganalisis":[2],"dampak":[3,76],"influencer":[4,51,62,73,145,166],"marketing":[5,146],"terhadap":[6,63,78],"peningkatan":[7,115],"penjualan":[8,79,154],"dan":[9,35,80,92,134,200],"reputasi":[10,111],"merek":[11,112,199],"Sattka":[12,98],"Basic":[13,99],"yang":[14,20,44,117,140,149,167,203,215],"dikelola":[15],"oleh":[16,164],"Diandra":[17,85],"Marsha.":[18],"Pendekatan":[19],"digunakan":[21,45],"adalah":[22],"kualitatif":[23],"deskriptif":[24],"dengan":[25,31,84,172,194],"metode":[26],"pengumpulan":[27],"data":[28],"berupa":[29],"wawancara":[30],"praktisi":[32,185],"hubungan":[33,186],"masyarakat":[34,187],"influencer,":[36,193],"observasi":[37],"kampanye":[38,124],"pemasaran,":[39,55],"serta":[40,56,87,170],"studi":[41],"literatur.":[42],"Teori":[43],"dalam":[46,54,59,104,123,151,191],"penelitian":[47,67,180],"mencakup":[49],"konsep":[50],"marketing,":[52],"keaslian":[53],"perilaku":[57],"konsumen":[58],"merespons":[60],"pengaruh":[61],"keputusan":[64],"pembelian.":[65],"Hasil":[66],"menunjukkan":[68,127],"bahwa":[69,128,144],"strategi":[70,148,208],"pemasaran":[71,209],"melalui":[72,119],"terbukti":[74],"memberikan":[75,182],"positif":[77,158],"citra":[81,157,198],"merek.":[82,160],"Kolaborasi":[83],"Marsha":[86],"partisipasi":[88],"selebritas":[89],"Al":[90],"Ghazali":[91],"Dul":[93],"Jaelani":[94],"mampu":[95],"meningkatkan":[96,152],"omzet":[97],"hingga":[100],"2,63":[101],"miliar":[102],"IDR":[103],"kurun":[105],"waktu":[106],"tujuh":[107],"hari.":[108],"Selain":[109],"itu,":[110,177],"juga":[113],"mengalami":[114],"signifikan,":[116],"ditunjukkan":[118],"tingginya":[120],"keterlibatan":[121],"audiens":[122,173,202],"pemasaran.":[125],"Data":[126],"terdapat":[129],"485":[130],"sesi":[131],"live":[132],"sales":[133],"945.969":[135],"likes":[136],"pada":[137],"video":[138],"promosi":[139],"ditayangkan.Penelitian":[141],"menyimpulkan":[143],"merupakan":[147],"efektif":[150],"angka":[153],"sekaligus":[155],"membangun":[156],"suatu":[159],"Keberhasilan":[161],"didukung":[163],"pemilihan":[165],"memiliki":[168],"kredibilitas":[169],"kedekatan":[171],"target.":[174],"Oleh":[175],"karena":[176],"implikasi":[178],"dari":[179],"rekomendasi":[183],"bagi":[184],"untuk":[188],"lebih":[189,216],"selektif":[190],"memilih":[192],"mempertimbangkan":[195],"relevansi":[196],"antara":[197],"karakteristik":[201],"dituju.":[204],"Dengan":[205],"demikian,":[206],"efektivitas":[207],"dapat":[210],"dioptimalkan":[211],"guna":[212],"mencapai":[213],"hasil":[214],"maksimal.":[217]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-02-09T00:00:00"}