{"id":"https://openalex.org/W4407230435","doi":"https://doi.org/10.47134/jampk.v2i3.589","title":"Pengaruh Online Customer Review, Kualitas Produksi Dan Promosi Terhadap Keputusan Pembelian Pengguna Marketplace Tokopedia Di Yogyakarta","display_name":"Pengaruh Online Customer Review, Kualitas Produksi Dan Promosi Terhadap Keputusan Pembelian Pengguna Marketplace Tokopedia Di Yogyakarta","publication_year":2025,"publication_date":"2025-02-05","ids":{"openalex":"https://openalex.org/W4407230435","doi":"https://doi.org/10.47134/jampk.v2i3.589"},"language":"id","primary_location":{"id":"doi:10.47134/jampk.v2i3.589","doi":"https://doi.org/10.47134/jampk.v2i3.589","is_oa":true,"landing_page_url":"https://doi.org/10.47134/jampk.v2i3.589","pdf_url":"https://economics.pubmedia.id/index.php/jampk/article/download/589/468","source":{"id":"https://openalex.org/S4387997764","display_name":"Jurnal Akuntansi Manajemen dan Perencanaan Kebijakan","issn_l":"3025-9274","issn":["3025-9274"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://economics.pubmedia.id/index.php/jampk/article/download/589/468","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5116182283","display_name":"Yanuardi Wisnu Murti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210146629","display_name":"Universitas Mercu Buana Yogyakarta","ror":"https://ror.org/048c8ew36","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146629"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yanuardi Wisnu Murti","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi, Universitas Mercu Buana Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi, Universitas Mercu Buana Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4210146629"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038235446","display_name":"Awan Santosa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210146629","display_name":"Universitas Mercu Buana Yogyakarta","ror":"https://ror.org/048c8ew36","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146629"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Awan Santosa","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi, Universitas Mercu Buana Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi, Universitas Mercu Buana Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4210146629"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210146629"],"apc_list":null,"apc_paid":null,"fwci":3.7763,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.92766019,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"2","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.9639999866485596},{"id":"https://openalex.org/keywords/production-quality","display_name":"production quality","score":0.8190000057220459},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.5899999737739563},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9440000057220459},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.6790000200271606},{"id":"https://openalex.org/keywords/tokopedia","display_name":"Tokopedia","score":0.9860000014305115},{"id":"https://openalex.org/keywords/yogyakarta-consumers","display_name":"Yogyakarta consumers","score":0.796999990940094}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4702179431915283},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4268336296081543},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3533281683921814}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47134/jampk.v2i3.589","doi":"https://doi.org/10.47134/jampk.v2i3.589","is_oa":true,"landing_page_url":"https://doi.org/10.47134/jampk.v2i3.589","pdf_url":"https://economics.pubmedia.id/index.php/jampk/article/download/589/468","source":{"id":"https://openalex.org/S4387997764","display_name":"Jurnal Akuntansi Manajemen dan Perencanaan Kebijakan","issn_l":"3025-9274","issn":["3025-9274"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47134/jampk.v2i3.589","doi":"https://doi.org/10.47134/jampk.v2i3.589","is_oa":true,"landing_page_url":"https://doi.org/10.47134/jampk.v2i3.589","pdf_url":"https://economics.pubmedia.id/index.php/jampk/article/download/589/468","source":{"id":"https://openalex.org/S4387997764","display_name":"Jurnal Akuntansi Manajemen dan Perencanaan Kebijakan","issn_l":"3025-9274","issn":["3025-9274"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4407230435.pdf","grobid_xml":"https://content.openalex.org/works/W4407230435.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W16201157","https://openalex.org/W3048490767","https://openalex.org/W3052932605","https://openalex.org/W3126372049","https://openalex.org/W3151560289","https://openalex.org/W3193476572","https://openalex.org/W3212533110","https://openalex.org/W4285315395","https://openalex.org/W4380344058","https://openalex.org/W4386011767","https://openalex.org/W4386547797","https://openalex.org/W4391399151","https://openalex.org/W6772861915","https://openalex.org/W6983206992","https://openalex.org/W6986385174"],"related_works":["https://openalex.org/W7218829085","https://openalex.org/W4416421326","https://openalex.org/W7215202275","https://openalex.org/W4400325924","https://openalex.org/W7215915781","https://openalex.org/W7215845790","https://openalex.org/W7216617746","https://openalex.org/W7215728547","https://openalex.org/W7042304434","https://openalex.org/W7051845136"],"abstract_inverted_index":{"Penelitian":[0,82],"ini":[1,22,83],"bertujuan":[2],"untuk":[3],"menginvestigasi":[4],"pengaruh":[5,98],"customer":[6,57,100],"review,":[7,101],"kualitas":[8,103],"produksi":[9],"dan":[10,69,77],"promosi":[11,74,106],"terhadap":[12,62,71,79,110],"keputusan":[13,63,72,80,87],"pembeli":[14,88,111],"pengguna":[15,89,112],"marketplace":[16,90,113],"Tokopedia":[17,91,114],"di":[18,92,115],"Yogyakarta.":[19,93],"Pendekatan":[20],"penelitian":[21],"adalah":[23,96],"kuantitatif":[24],"dengan":[25,38],"menggunakan":[26,34,46],"kuesioner":[27],"sebagai":[28],"alat":[29],"pengumpulan":[30],"data.":[31],"Teknik":[32],"sampling":[33,37],"non":[35],"probability":[36],"metode":[39,47],"purposive":[40],"sampling.":[41],"Data":[42],"yang":[43,107],"dikumpulkan":[44],"dianalisis":[45],"uji":[48],"koefisien":[49],"regresi":[50],"(uji-t).":[51],"Hasil":[52],"analisis":[53],"menunjukkan":[54],"bahwa":[55],"online":[56,99],"review":[58],"tidak":[59],"berpengaruh":[60,67,75],"signifikan":[61,70,78],"pembeli.":[64,81],"Kualitas":[65],"produk":[66,104],"positif":[68,76],"pembeli,":[73],"memberikan":[84],"wawasan":[85],"mengenai":[86],"Implikasi":[94],"praktisnya":[95],"pentingnya":[97],"mengetahui":[102],"serta":[105],"dilakukan":[108],"produsen":[109],"Yogyakarta":[116]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-02-07T00:00:00"}
