{"id":"https://openalex.org/W4406862001","doi":"https://doi.org/10.1287/mksc.2025.0541","title":"Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior","display_name":"Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior","publication_year":2026,"publication_date":"2026-11-02","ids":{"openalex":"https://openalex.org/W4406862001","doi":"https://doi.org/10.1287/mksc.2025.0541"},"language":"en","primary_location":{"id":"doi:10.1287/mksc.2025.0541","doi":"https://doi.org/10.1287/mksc.2025.0541","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.2025.0541","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.5048332","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Rub\u00e9n Gonz\u00e1lvez","orcid":"https://orcid.org/0009-0008-8455-1366","observed_orcids":["https://orcid.org/0009-0008-8455-1366"]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rub\u00e9n Gonz\u00e1lvez","raw_affiliation_strings":["Complutense University of Madrid, 28040 Madrid, Spain"],"raw_orcid":"https://orcid.org/0009-0008-8455-1366","affiliations":[{"raw_affiliation_string":"Complutense University of Madrid, 28040 Madrid, Spain","institution_ids":["https://openalex.org/I121748325"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Xiaolin Li","orcid":"https://orcid.org/0000-0002-0261-823X","observed_orcids":["https://orcid.org/0000-0002-0261-823X"]},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xiaolin Li","raw_affiliation_strings":["The Hong Kong Polytechnic University, Kowloon, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-0261-823X","affiliations":[{"raw_affiliation_string":"The Hong Kong Polytechnic University, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062157379","display_name":"Sarit Weisburd","orcid":"https://orcid.org/0000-0002-9021-8294","observed_orcids":["https://orcid.org/0000-0002-9021-8294"]},"institutions":[{"id":"https://openalex.org/I197251160","display_name":"Hebrew University of Jerusalem","ror":"https://ror.org/03qxff017","country_code":"IL","type":"education","lineage":["https://openalex.org/I197251160"]},{"id":"https://openalex.org/I4210140326","display_name":"Centre for Economic Policy Research","ror":"https://ror.org/04jzmdh37","country_code":"GB","type":"nonprofit","lineage":["https://openalex.org/I4210140326"]}],"countries":["GB","IL"],"is_corresponding":false,"raw_author_name":"Sarit Weisburd","raw_affiliation_strings":["The Hebrew University, Jerusalem 9190501, Israel; and Centre for Economic Policy Research, London EC1V ODX, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0002-9021-8294","affiliations":[{"raw_affiliation_string":"The Hebrew University, Jerusalem 9190501, Israel; and Centre for Economic Policy Research, London EC1V ODX, United Kingdom","institution_ids":["https://openalex.org/I197251160","https://openalex.org/I4210140326"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051898983","display_name":"Xinrong Zhu","orcid":"https://orcid.org/0000-0002-3901-4587","observed_orcids":["https://orcid.org/0000-0002-3901-4587"]},"institutions":[{"id":"https://openalex.org/I47508984","display_name":"Imperial College London","ror":"https://ror.org/041kmwe10","country_code":"GB","type":"education","lineage":["https://openalex.org/I47508984"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Xinrong Zhu","raw_affiliation_strings":["Imperial College London, London SW7 2AZ, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0002-3901-4587","affiliations":[{"raw_affiliation_string":"Imperial College London, London SW7 2AZ, United Kingdom","institution_ids":["https://openalex.org/I47508984"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5051898983"],"corresponding_institution_ids":["https://openalex.org/I47508984"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00071722,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-grocery-shopping","display_name":"online grocery shopping","score":0.7379999756813049},{"id":"https://openalex.org/keywords/product-discovery","display_name":"product discovery","score":0.578000009059906},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.671999990940094},{"id":"https://openalex.org/keywords/mineral-water","display_name":"mineral water","score":0.6150000095367432}],"concepts":[{"id":"https://openalex.org/C8858961","wikidata":"https://www.wikidata.org/wiki/Q7068367","display_name":"Nudge theory","level":2,"score":0.941182017326355},{"id":"https://openalex.org/C2982822387","wikidata":"https://www.wikidata.org/wiki/Q1295201","display_name":"Grocery shopping","level":2,"score":0.7990665435791016},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5132967829704285},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4197659492492676},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3703087866306305},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.32423123717308044},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2986867129802704},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27869024872779846},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.13181030750274658}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1287/mksc.2025.0541","doi":"https://doi.org/10.1287/mksc.2025.0541","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.2025.0541","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.5048332","doi":"https://doi.org/10.2139/ssrn.5048332","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5048332","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.2139/ssrn.5048332","doi":"https://doi.org/10.2139/ssrn.5048332","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5048332","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1576219627","https://openalex.org/W1972190631","https://openalex.org/W1987127985","https://openalex.org/W1989773174","https://openalex.org/W1993357226","https://openalex.org/W1993806868","https://openalex.org/W2001359492","https://openalex.org/W2011563661","https://openalex.org/W2045221586","https://openalex.org/W2079489253","https://openalex.org/W2096577823","https://openalex.org/W2100665252","https://openalex.org/W2121252294","https://openalex.org/W2137715714","https://openalex.org/W2138290169","https://openalex.org/W2138560722","https://openalex.org/W2151084171","https://openalex.org/W2155014080","https://openalex.org/W2160845324","https://openalex.org/W2256120588","https://openalex.org/W2278475543","https://openalex.org/W2337394005","https://openalex.org/W2532859047","https://openalex.org/W2791859701","https://openalex.org/W2902060816","https://openalex.org/W2912633426","https://openalex.org/W2924191189","https://openalex.org/W2952814763","https://openalex.org/W2979586175","https://openalex.org/W3049523611","https://openalex.org/W3113269512","https://openalex.org/W3122176968","https://openalex.org/W3123454097","https://openalex.org/W3124211319","https://openalex.org/W3125115177","https://openalex.org/W3189043304","https://openalex.org/W3196836501","https://openalex.org/W4220770955","https://openalex.org/W4293327483","https://openalex.org/W4307559973","https://openalex.org/W4311705165","https://openalex.org/W4315782091","https://openalex.org/W4377982368","https://openalex.org/W4388032187","https://openalex.org/W4402970690"],"related_works":["https://openalex.org/W4319877555","https://openalex.org/W4411885360","https://openalex.org/W4310380794","https://openalex.org/W4390005649","https://openalex.org/W2604233086","https://openalex.org/W4236736678","https://openalex.org/W2147136636","https://openalex.org/W7095275943","https://openalex.org/W2588847327","https://openalex.org/W2972619757"],"abstract_inverted_index":{"A":[0],"well-documented":[1],"phenomenon":[2],"in":[3,11,50,80],"the":[4,17],"literature":[5],"is":[6,100],"that":[7,26,57,77,96],"consumers":[8],"exhibit":[9],"persistence":[10],"their":[12],"choices.":[13],"Using":[14],"data":[15],"from":[16],"mineral":[18],"water":[19],"category":[20],"on":[21],"a":[22,67],"price":[23],"comparison":[24],"platform":[25],"delivers":[27],"real-time":[28,114],"prompts":[29,45],"of":[30],"cheaper":[31],"alternatives":[32],"through":[33,112],"\"swap":[34],"and":[35,42],"save\"":[36],"buttons,":[37],"this":[38,84,97],"study":[39],"examines":[40],"whether":[41],"how":[43],"these":[44,113],"influence":[46],"persistent":[47],"product":[48,64,79,109],"choices":[49],"online":[51],"grocery":[52],"shopping.":[53],"The":[54],"findings":[55],"reveal":[56],"shoppers":[58],"who":[59],"switched":[60],"to":[61,75,89],"an":[62],"alternative":[63,78],"after":[65],"receiving":[66],"prompt":[68],"were":[69],"23.7":[70],"percentage":[71],"points":[72],"more":[73],"likely":[74],"select":[76],"subsequent":[81],"visits,":[82],"with":[83],"effect":[85],"lasting":[86],"for":[87],"up":[88],"10":[90],"shopping":[91],"trips.":[92],"Our":[93],"analysis":[94],"suggests":[95],"sustained":[98],"impact":[99],"driven":[101],"not":[102],"by":[103,108],"long-term":[104],"cost":[105],"savings":[106],"but":[107],"discovery":[110],"enabled":[111],"prompts.":[115]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2025-01-28T00:00:00"}
