{"id":"https://openalex.org/W4406401705","doi":"https://doi.org/10.31294/abdiekbis.v4i2.5654","title":"Pelatihan Dasar Pemasaran Digital Sebagai Upaya Memperluas Jaringan Pemasaran Produk Pertanian Kelompok Tani Desa Sidomulyo Kabupaten Mojokerto Provinsi Jawa Timur","display_name":"Pelatihan Dasar Pemasaran Digital Sebagai Upaya Memperluas Jaringan Pemasaran Produk Pertanian Kelompok Tani Desa Sidomulyo Kabupaten Mojokerto Provinsi Jawa Timur","publication_year":2024,"publication_date":"2024-10-29","ids":{"openalex":"https://openalex.org/W4406401705","doi":"https://doi.org/10.31294/abdiekbis.v4i2.5654"},"language":"en","primary_location":{"id":"doi:10.31294/abdiekbis.v4i2.5654","doi":"https://doi.org/10.31294/abdiekbis.v4i2.5654","is_oa":true,"landing_page_url":"https://doi.org/10.31294/abdiekbis.v4i2.5654","pdf_url":"https://jurnal.bsi.ac.id/index.php/abdi-ekbis/article/download/5654/1871","source":{"id":"https://openalex.org/S4387284579","display_name":"Jurnal Abdimas Ekonomi dan Bisnis","issn_l":"2775-5134","issn":["2775-5134"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315308","host_organization_name":"Universitas Bina Sarana Informatika Bandung","host_organization_lineage":["https://openalex.org/P4310315308"],"host_organization_lineage_names":["Universitas Bina Sarana Informatika Bandung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Ekonomi dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.bsi.ac.id/index.php/abdi-ekbis/article/download/5654/1871","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033562773","display_name":"Achmad Rijanto","orcid":"https://orcid.org/0000-0003-4681-7916","observed_orcids":["https://orcid.org/0000-0003-4681-7916"]},"institutions":[{"id":"https://openalex.org/I4210158219","display_name":"Universitas Islam Majapahit","ror":"https://ror.org/05qjp8n74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Achmad Rijanto","raw_affiliation_strings":["Universitas Islam Majapahit"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Majapahit","institution_ids":["https://openalex.org/I4210158219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047053443","display_name":"Suesthi Rahayuningsih","orcid":"https://orcid.org/0000-0001-7480-4042","observed_orcids":["https://orcid.org/0000-0001-7480-4042"]},"institutions":[{"id":"https://openalex.org/I4210158219","display_name":"Universitas Islam Majapahit","ror":"https://ror.org/05qjp8n74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Suesthi Rahayuningsih","raw_affiliation_strings":["Universitas Islam Majapahit"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Majapahit","institution_ids":["https://openalex.org/I4210158219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077797775","display_name":"Luki Ardiantoro","orcid":"https://orcid.org/0000-0003-2747-1278","observed_orcids":["https://orcid.org/0000-0003-2747-1278"]},"institutions":[{"id":"https://openalex.org/I4210158219","display_name":"Universitas Islam Majapahit","ror":"https://ror.org/05qjp8n74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Luki Ardiantoro","raw_affiliation_strings":["Universitas Islam Majapahit"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Majapahit","institution_ids":["https://openalex.org/I4210158219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210158219"],"apc_list":null,"apc_paid":null,"fwci":0.9405,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.72746714,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"4","issue":"2","first_page":"183","last_page":"193"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12662","display_name":"Digitalization and Economic Development in Agriculture","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9829999804496765},{"id":"https://openalex.org/keywords/agricultural-products","display_name":"agricultural commodities","score":0.9359999895095825},{"id":"https://openalex.org/keywords/farmer-groups","display_name":"farmer groups","score":0.9440000057220459},{"id":"https://openalex.org/keywords/marketing-network-expansion","display_name":"marketing network expansion","score":0.7319999933242798},{"id":"https://openalex.org/keywords/digital-marketing-training","display_name":"digital marketing training","score":0.6399999856948853},{"id":"https://openalex.org/keywords/sidomulyo-village","display_name":"Sidomulyo Village","score":0.8769999742507935},{"id":"https://openalex.org/keywords/mojokerto","display_name":"Mojokerto","score":0.6079999804496765},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.699999988079071},{"id":"https://openalex.org/keywords/smallholder-farmers","display_name":"smallholder farmers","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3728981018066406},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.3210819363594055}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31294/abdiekbis.v4i2.5654","doi":"https://doi.org/10.31294/abdiekbis.v4i2.5654","is_oa":true,"landing_page_url":"https://doi.org/10.31294/abdiekbis.v4i2.5654","pdf_url":"https://jurnal.bsi.ac.id/index.php/abdi-ekbis/article/download/5654/1871","source":{"id":"https://openalex.org/S4387284579","display_name":"Jurnal Abdimas Ekonomi dan Bisnis","issn_l":"2775-5134","issn":["2775-5134"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315308","host_organization_name":"Universitas Bina Sarana Informatika Bandung","host_organization_lineage":["https://openalex.org/P4310315308"],"host_organization_lineage_names":["Universitas Bina Sarana Informatika Bandung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Ekonomi dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31294/abdiekbis.v4i2.5654","doi":"https://doi.org/10.31294/abdiekbis.v4i2.5654","is_oa":true,"landing_page_url":"https://doi.org/10.31294/abdiekbis.v4i2.5654","pdf_url":"https://jurnal.bsi.ac.id/index.php/abdi-ekbis/article/download/5654/1871","source":{"id":"https://openalex.org/S4387284579","display_name":"Jurnal Abdimas Ekonomi dan Bisnis","issn_l":"2775-5134","issn":["2775-5134"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315308","host_organization_name":"Universitas Bina Sarana Informatika Bandung","host_organization_lineage":["https://openalex.org/P4310315308"],"host_organization_lineage_names":["Universitas Bina Sarana Informatika Bandung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Abdimas Ekonomi dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.875,"display_name":"Zero hunger"},{"id":"https://metadata.un.org/sdg/4","score":0.4156000018119812,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4406401705.pdf","grobid_xml":"https://content.openalex.org/works/W4406401705.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W3045884322","https://openalex.org/W3122801162","https://openalex.org/W4229459938","https://openalex.org/W4285664786","https://openalex.org/W4310256204","https://openalex.org/W4376474201","https://openalex.org/W4379447711"],"related_works":["https://openalex.org/W4386020714","https://openalex.org/W7213900555","https://openalex.org/W7216300488","https://openalex.org/W7216082633","https://openalex.org/W7165113022","https://openalex.org/W7117767059","https://openalex.org/W7213936728","https://openalex.org/W4409809432","https://openalex.org/W7215554712","https://openalex.org/W4382705986"],"abstract_inverted_index":{"Seno":[0],"hamlet,":[1],"Sidomulyo":[2,52],"village,":[3],"Mojokerto":[4,55],"regency,":[5],"East":[6],"Java":[7],"province.":[8],"The":[9,69,90,125,175],"problem":[10],"faced":[11],"by":[12],"the":[13,16,32,65,79,82,100,105,108,134,137,146,154,161,186,195,226],"partners":[14,80,106,135],"was":[15,72,97,166],"lack":[17],"of":[18,31,42,84,92,104,110,139,148,156,160,177,185,197,228],"knowledge":[19,75,101,130,157,191,234],"and":[20,76,102,131,158,172,192,207,235],"skills":[21,77,103,132,159,193,236],"regarding":[22,107,237],"digital":[23,85,111,123,140,198,238],"marketing":[24,30,48,86,141,199,239],"for":[25,64,87,142,200,240],"agricultural":[26,34,67,88,118,143,201,241],"products.":[27,68,89,242],"So":[28],"far,":[29],"partners'":[33,66],"products":[35,119,144],"has":[36,58],"mostly":[37],"been":[38],"done":[39],"through":[40,122,169],"word":[41],"mouth,":[43],"resulting":[44],"in":[45,54,145,194],"a":[46],"limited":[47],"reach":[49],"primarily":[50],"around":[51],"village":[53],"regency.":[56],"This":[57,164],"led":[59],"to":[60,73,78,98,115,133],"slow":[61],"sales":[62],"growth":[63],"solution":[70],"implemented":[71],"provide":[74],"about":[81,136],"fundamentals":[83,138,196],"aim":[91],"this":[93,178,214,223],"community":[94,179,215],"service":[95,180,216],"activity":[96,181],"enhance":[99],"basics":[109],"marketing,":[112],"enabling":[113],"them":[114],"market":[116],"their":[117],"more":[120],"widely":[121],"media.":[124],"method":[126,165],"used":[127],"involves":[128],"providing":[129],"form":[147],"training,":[149],"as":[150,152],"well":[151],"evaluating":[153],"level":[155],"training":[162,187],"participants.":[163],"carried":[167],"out":[168],"lectures,":[170],"discussions,":[171],"practical":[173],"sessions.":[174],"results":[176],"show":[182],"that":[183,222],"10%":[184],"participants":[188],"have":[189,204,209,233],"excellent":[190],"products,":[202],"70%":[203],"good":[205,211],"criteria,":[206],"30%":[208],"fairly":[210],"criteria.":[212],"From":[213],"activity,":[217],"it":[218],"can":[219],"be":[220],"concluded":[221],"effort":[224],"increases":[225],"number":[227],"farmer":[229],"group":[230],"members":[231],"who":[232]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2025-01-16T00:00:00"}
