{"id":"https://openalex.org/W4406097263","doi":"https://doi.org/10.35889/jutisi.v12i2.1232","title":"Big Data Sebagai Referensi Trend Fashion; Strategi Dalam Inovasi Pemasaran","display_name":"Big Data Sebagai Referensi Trend Fashion; Strategi Dalam Inovasi Pemasaran","publication_year":2023,"publication_date":"2023-08-21","ids":{"openalex":"https://openalex.org/W4406097263","doi":"https://doi.org/10.35889/jutisi.v12i2.1232"},"language":"id","primary_location":{"id":"doi:10.35889/jutisi.v12i2.1232","doi":"https://doi.org/10.35889/jutisi.v12i2.1232","is_oa":true,"landing_page_url":"https://doi.org/10.35889/jutisi.v12i2.1232","pdf_url":"https://ojs.stmik-banjarbaru.ac.id/index.php/jutisi/article/download/1232/782","source":{"id":"https://openalex.org/S4387281783","display_name":"Jutisi Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","issn_l":"2089-3787","issn":["2089-3787","2685-0893"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275850","host_organization_name":"STMIK Banjarbaru","host_organization_lineage":["https://openalex.org/I4405275850"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ojs.stmik-banjarbaru.ac.id/index.php/jutisi/article/download/1232/782","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010574035","display_name":"Neng Susi Susilawati Sugiana","orcid":"https://orcid.org/0000-0001-6351-6600","observed_orcids":["https://orcid.org/0000-0001-6351-6600"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Neng Susi Susilawati Sugiana","raw_affiliation_strings":["UNIVERSITAS PENDIDIKAN INDONESIA\r\nINSTITUT DIGITAL EKONOMI LPKIA"],"raw_orcid":"https://orcid.org/0000-0001-6351-6600","affiliations":[{"raw_affiliation_string":"UNIVERSITAS PENDIDIKAN INDONESIA\r\nINSTITUT DIGITAL EKONOMI LPKIA","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065650711","display_name":"Agus Rahayu","orcid":"https://orcid.org/0000-0002-8737-8043","observed_orcids":["https://orcid.org/0000-0002-8737-8043"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agus Rahayu","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056827451","display_name":"Lili Adi Wibowo","orcid":"https://orcid.org/0000-0002-4405-8744","observed_orcids":["https://orcid.org/0000-0002-4405-8744"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lili Adi Wibowo","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004745929","display_name":"Bambang Widjajanta","orcid":"https://orcid.org/0009-0003-7256-418X","observed_orcids":["https://orcid.org/0009-0003-7256-418X"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bambang Widjajanta","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I130218214"],"apc_list":null,"apc_paid":null,"fwci":6.9747,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.97489142,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"12","issue":"2","first_page":"637","last_page":"637"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.5522000193595886,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.5522000193595886,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.18469999730587006,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13413","display_name":"Cultural and Historical Studies","score":0.08219999819993973,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.7919999957084656},{"id":"https://openalex.org/keywords/fashion-trends","display_name":"fashion trends","score":0.9929999709129333},{"id":"https://openalex.org/keywords/fashion-marketing","display_name":"fashion marketing","score":0.5490000247955322},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.5879999995231628},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9350000023841858},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.6589999794960022},{"id":"https://openalex.org/keywords/digital-media","display_name":"digital media","score":0.6340000033378601},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.7239999771118164},{"id":"https://openalex.org/keywords/viral-content","display_name":"viral content","score":0.4390000104904175}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39831867814064026}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35889/jutisi.v12i2.1232","doi":"https://doi.org/10.35889/jutisi.v12i2.1232","is_oa":true,"landing_page_url":"https://doi.org/10.35889/jutisi.v12i2.1232","pdf_url":"https://ojs.stmik-banjarbaru.ac.id/index.php/jutisi/article/download/1232/782","source":{"id":"https://openalex.org/S4387281783","display_name":"Jutisi Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","issn_l":"2089-3787","issn":["2089-3787","2685-0893"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275850","host_organization_name":"STMIK Banjarbaru","host_organization_lineage":["https://openalex.org/I4405275850"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35889/jutisi.v12i2.1232","doi":"https://doi.org/10.35889/jutisi.v12i2.1232","is_oa":true,"landing_page_url":"https://doi.org/10.35889/jutisi.v12i2.1232","pdf_url":"https://ojs.stmik-banjarbaru.ac.id/index.php/jutisi/article/download/1232/782","source":{"id":"https://openalex.org/S4387281783","display_name":"Jutisi Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","issn_l":"2089-3787","issn":["2089-3787","2685-0893"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275850","host_organization_name":"STMIK Banjarbaru","host_organization_lineage":["https://openalex.org/I4405275850"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4406097263.pdf","grobid_xml":"https://content.openalex.org/works/W4406097263.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4244662246","https://openalex.org/W7008510891","https://openalex.org/W3191754726","https://openalex.org/W3004403277","https://openalex.org/W3112374994","https://openalex.org/W4400238198","https://openalex.org/W4384156320","https://openalex.org/W3184649938","https://openalex.org/W4320075542","https://openalex.org/W2767502937"],"abstract_inverted_index":{"The":[0,12,114,137,304],"convenience":[1],"provided":[2],"by":[3,64,143],"information":[4],"technology":[5],"is":[6,16,132],"beneficial":[7],"for":[8],"various":[9,32],"business":[10,21,25,65,163,167],"aspects.":[11],"pursuit":[13],"of":[14,82,86,116,136,157,303],"competition":[15],"very":[17],"fast":[18],"so":[19,58],"that":[20,34,59,97,108,120,127,151],"people,":[22,26,164],"especially":[23,46,165],"fashion":[24,56,72,90,95,112,158,162,205,238,266,281,322,327],"must":[27],"be":[28,62],"active":[29],"in":[30,55,67,89],"formulating":[31],"strategies":[33],"involve":[35],"broad":[36],"market":[37],"assessments.":[38],"This":[39],"article":[40],"examines":[41],"how":[42,92],"large":[43],"data":[44,224],"sources,":[45],"digital,":[47],"provide":[48,109],"many":[49],"references":[50,96],"to":[51,93,124,161],"young":[52,87,121],"people's":[53],"behavior":[54],"trends":[57,159,237],"they":[60],"can":[61],"utilized":[63],"people":[66,88,122],"making":[68],"or":[69,106,130],"following":[70],"their":[71],"trends.":[73],"It":[74],"was":[75],"carried":[76],"out":[77],"using":[78],"a":[79,84],"qualitative":[80],"method":[81],"interviewing":[83],"number":[85],"and":[91,139],"get":[94],"come":[98],"from":[99],"digital":[100,228,272],"media":[101,105,271,274],"such":[102],"as":[103],"social":[104],"platforms":[107],"the":[110,155],"latest":[111],"images.":[113],"results":[115],"this":[117],"study":[118],"stated":[119],"tend":[123],"see":[125],"things":[126],"are":[128],"viral":[129,296],"what":[131],"called":[133],"Out":[134,301],"Fit":[135,302],"Day":[138,305],"then":[140],"exemplify":[141],"it":[142,152],"looking":[144],"at":[145],"several":[146],"online":[147,166,313,331],"shopping":[148],"platforms.":[149],"So":[150],"quickly":[153],"makes":[154],"flow":[156],"distributed":[160],"people.":[168],"Keywords:":[169],"Fashion":[170],"Trend;":[171],"Promotion":[172],"media;":[173],"Information":[174],"Technology;":[175],"Business":[176],"Strategy;":[177],"Big":[178],"Data":[179],"\u00c2":[180,333],"Abstrak":[181],"Kemudahan":[182],"yang":[183,195,212,225,267,278,282,295,298],"disuguhkan":[184],"oleh":[185,242],"teknologi":[186],"informasi":[187],"menguntungkan":[188],"untuk":[189],"berbagai":[190,210],"aspek":[191],"bisnis.":[192],"Mengejar":[193],"persaingan":[194],"sangat":[196],"cepat":[197,317],"sehingga":[198,239,315],"para":[199,243],"pelaku":[200,203,244,325,329],"bisnis":[201,204,245,326,330],"khususnya":[202,227],"harus":[206],"giat":[207],"dalam":[208,229,246,260],"merumuskan":[209],"strategi":[211],"melibatkan":[213],"penilaian":[214],"terhadap":[215],"pasar":[216],"secara":[217],"luas.":[218],"Artikel":[219],"ini":[220,287],"menelaah":[221],"bagaimana":[222],"sumber":[223],"besar":[226],"memberikan":[230],"banyak":[231],"referensi":[232,265],"perilaku":[233],"anak":[234,258,289],"muda":[235,259,290],"pada":[236,324],"dapat":[240],"dimanfaatkan":[241],"membuat":[247,318],"atau":[248,297],"mengikuti":[249],"trend":[250,320],"fashionya.":[251],"Dilakukan":[252],"dengan":[253,300,308,316],"metode":[254],"kwalitatif":[255],"mewawancarai":[256],"sejumlah":[257],"berfashion":[261],"dan":[262],"cara":[263],"mendapatkan":[264],"berasal":[268],"dari":[269,285],"sebuah":[270],"seperti":[273],"sosial":[275],"ataupun":[276],"platform":[277,311],"menyediakan":[279],"gambar":[280],"terkini.":[283],"Hasil":[284],"Penelitian":[286],"menyatakan":[288],"cenderung":[291],"melihat":[292,309],"hal":[293,294],"disebut":[299],"lalu":[306],"menyontohnya":[307],"beberapa":[310],"pembelanjaan":[312],",":[314],"arus":[319],"mode":[321],"terdistribusikan":[323],"terutama":[328],".":[332]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2025-01-07T00:00:00"}