{"id":"https://openalex.org/W4406036282","doi":"https://doi.org/10.35917/cb.v3i2.347","title":"Pengaruh Pemasaran Digital, Citra Produk, dan Perilaku Konsumen terhadap Keputusan Pembelian Mie Gacoan di Yogyakarta pada Masa Pandemi Covid-19","display_name":"Pengaruh Pemasaran Digital, Citra Produk, dan Perilaku Konsumen terhadap Keputusan Pembelian Mie Gacoan di Yogyakarta pada Masa Pandemi Covid-19","publication_year":2023,"publication_date":"2023-02-14","ids":{"openalex":"https://openalex.org/W4406036282","doi":"https://doi.org/10.35917/cb.v3i2.347"},"language":"en","primary_location":{"id":"doi:10.35917/cb.v3i2.347","doi":"https://doi.org/10.35917/cb.v3i2.347","is_oa":true,"landing_page_url":"https://doi.org/10.35917/cb.v3i2.347","pdf_url":"https://journal.stimykpn.ac.id/index.php/cb/article/download/347/175","source":{"id":"https://openalex.org/S4387290450","display_name":"Cakrawangsa Bisnis Jurnal Ilmiah Mahasiswa","issn_l":"2721-3102","issn":["2721-3102","2721-7329"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273635","host_organization_name":"Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta","host_organization_lineage":["https://openalex.org/I4405273635"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.stimykpn.ac.id/index.php/cb/article/download/347/175","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115758530","display_name":"Puspitasari Putri Handayani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273635","display_name":"Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta","ror":"https://ror.org/006011x33","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273635"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Puspitasari Putri Handayani","raw_affiliation_strings":["STIM YKPN Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIM YKPN Yogyakarta","institution_ids":["https://openalex.org/I4405273635"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5115758268","display_name":"Tri Harsini Wahyuningsih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273635","display_name":"Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta","ror":"https://ror.org/006011x33","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273635"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tri Harsini Wahyuningsih","raw_affiliation_strings":["STIM YKPN Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIM YKPN Yogyakarta","institution_ids":["https://openalex.org/I4405273635"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405273635"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.33646286,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"237","last_page":"237"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/product-image","display_name":"product image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8529999852180481},{"id":"https://openalex.org/keywords/mie-gacoan","display_name":"Mie Gacoan","score":0.8840000033378601},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9520000219345093},{"id":"https://openalex.org/keywords/yogyakarta","display_name":"Yogyakarta","score":0.9100000262260437}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7290371656417847},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6967936754226685},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.6592161655426025},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6386246681213379},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5010828971862793},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4881940484046936},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.4727003574371338},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3396000266075134},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23931273818016052},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.23612263798713684},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1461673080921173},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0993470847606659},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.05637842416763306},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C106131492","wikidata":"https://www.wikidata.org/wiki/Q3072260","display_name":"Filter (signal processing)","level":2,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35917/cb.v3i2.347","doi":"https://doi.org/10.35917/cb.v3i2.347","is_oa":true,"landing_page_url":"https://doi.org/10.35917/cb.v3i2.347","pdf_url":"https://journal.stimykpn.ac.id/index.php/cb/article/download/347/175","source":{"id":"https://openalex.org/S4387290450","display_name":"Cakrawangsa Bisnis Jurnal Ilmiah Mahasiswa","issn_l":"2721-3102","issn":["2721-3102","2721-7329"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273635","host_organization_name":"Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta","host_organization_lineage":["https://openalex.org/I4405273635"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35917/cb.v3i2.347","doi":"https://doi.org/10.35917/cb.v3i2.347","is_oa":true,"landing_page_url":"https://doi.org/10.35917/cb.v3i2.347","pdf_url":"https://journal.stimykpn.ac.id/index.php/cb/article/download/347/175","source":{"id":"https://openalex.org/S4387290450","display_name":"Cakrawangsa Bisnis Jurnal Ilmiah Mahasiswa","issn_l":"2721-3102","issn":["2721-3102","2721-7329"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273635","host_organization_name":"Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta","host_organization_lineage":["https://openalex.org/I4405273635"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.40450000762939453}],"sustainable_development_goals_aurora":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.6899999976158142}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4406036282.pdf","grobid_xml":"https://content.openalex.org/works/W4406036282.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3092280191","https://openalex.org/W563096618","https://openalex.org/W4313650933","https://openalex.org/W2068874688","https://openalex.org/W3207460402","https://openalex.org/W3112178369","https://openalex.org/W3094185001","https://openalex.org/W4402151913","https://openalex.org/W2806431135","https://openalex.org/W3108417160"],"abstract_inverted_index":{"This":[0],"study":[1,55],"aims":[2],"to":[3],"analyze":[4],"the":[5,24,48,65,85,87,95,122,154],"effect":[6,110],"of":[7,94,124,134],"digital":[8,103,146],"marketing,":[9,147],"product":[10,114,148],"image,":[11,149],"and":[12,75,97,108,117,150],"consumer":[13,118,151],"behavior":[14],"on":[15,111,121],"purchasing":[16,112,135],"decisions":[17,136],"for":[18,137],"Mie":[19],"Gacoan":[20],"in":[21,45,53,140,166],"Yogyakarta":[22,46,141],"during":[23,47],"Covid-19":[25,49],"pandemic.":[26,50],"Samples":[27],"were":[28,163],"taken":[29],"using":[30,35],"a":[31,36,58,61,106],"non-probability":[32],"sampling":[33,38],"technique":[34],"purposive":[37],"method,":[39],"who":[40],"had":[41],"bought":[42],"gacoan":[43,138],"noodles":[44,139],"165":[51],"respondents":[52],"this":[54,167],"filled":[56],"out":[57],"questionnaire":[59],"via":[60],"google":[62],"form.":[63],"After":[64],"data":[66,83],"has":[67,105],"been":[68],"collected,":[69],"instrument":[70],"tests,":[71,74],"basic":[72],"assumption":[73,77],"classical":[76],"tests":[78],"are":[79],"carried":[80],"out.":[81],"All":[82],"pass":[84],"test,":[86],"proceed":[88],"with":[89],"hypothesis":[90],"testing.":[91],"The":[92],"results":[93],"t-test":[96],"multiple":[98],"linear":[99],"regression":[100],"show":[101],"that":[102,132],"marketing":[104],"positive":[107],"significant":[109],"decisions,":[113],"image":[115],"variables,":[116],"behavior.":[119],"Based":[120],"coefficient":[123],"determination":[125],"test":[126],"(Adjusted":[127],")":[128],"it":[129],"was":[130],"found":[131],"46.6%":[133],"can":[142],"be":[143],"explained":[144,158],"by":[145,159],"behavior,":[152],"while":[153],"remaining":[155],"53.4%":[156],"is":[157],"other":[160],"variables":[161],"which":[162],"not":[164],"included":[165],"study.":[168]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2025-10-10T00:00:00"}