{"id":"https://openalex.org/W4405530097","doi":"https://doi.org/10.4018/979-8-3693-7362-0.ch007","title":"Harnessing Innovation and Digital Marketing in the Era of Industry 5.0","display_name":"Harnessing Innovation and Digital Marketing in the Era of Industry 5.0","publication_year":2024,"publication_date":"2024-12-18","ids":{"openalex":"https://openalex.org/W4405530097","doi":"https://doi.org/10.4018/979-8-3693-7362-0.ch007"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-7362-0.ch007","doi":"https://doi.org/10.4018/979-8-3693-7362-0.ch007","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-7362-0.ch007","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4405530215","display_name":"The Future of Small Business in Industry 5.0"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000404835","display_name":"R. Vettriselvan","orcid":"https://orcid.org/0009-0005-1097-0806","observed_orcids":["https://orcid.org/0009-0005-1097-0806"]},"institutions":[{"id":"https://openalex.org/I34628043","display_name":"AMET University","ror":"https://ror.org/05dpv4c71","country_code":"IN","type":"education","lineage":["https://openalex.org/I34628043"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"R. Vettriselvan","raw_affiliation_strings":["Academy of Maritime Education and Training, India"],"raw_orcid":"https://orcid.org/0000-0002-1324-136X","affiliations":[{"raw_affiliation_string":"Academy of Maritime Education and Training, India","institution_ids":["https://openalex.org/I34628043"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5000404835"],"corresponding_institution_ids":["https://openalex.org/I34628043"],"apc_list":null,"apc_paid":null,"fwci":10.9466,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.98540833,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"163","last_page":"186"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10763","display_name":"Digital Transformation in Industry","score":0.020800000056624413,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/industry-5-0","display_name":"Industry 5.0","score":1.0},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9940000176429749},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.7749999761581421},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.9390000104904175},{"id":"https://openalex.org/keywords/artificial-intelligence-in-healthcare","display_name":"artificial intelligence in healthcare","score":0.7120000123977661},{"id":"https://openalex.org/keywords/healthcare-robotics","display_name":"healthcare robotics","score":0.8109999895095825},{"id":"https://openalex.org/keywords/internet-of-things","display_name":"Internet of Things","score":0.9760000109672546},{"id":"https://openalex.org/keywords/human-technology-collaboration","display_name":"human-technology collaboration","score":0.7429999709129333},{"id":"https://openalex.org/keywords/business-resilience","display_name":"business resilience","score":0.765999972820282},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.7929999828338623},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.32199999690055847}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.639930784702301},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6363683342933655},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.6029461622238159},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.5134859681129456},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.4996986389160156},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4621802866458893},{"id":"https://openalex.org/C2777986313","wikidata":"https://www.wikidata.org/wiki/Q1661989","display_name":"Industry 4.0","level":2,"score":0.45072343945503235},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4140339493751526},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4056473970413208},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.24530106782913208},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14188870787620544},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10315385460853577},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-7362-0.ch007","doi":"https://doi.org/10.4018/979-8-3693-7362-0.ch007","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-7362-0.ch007","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.8970999717712402},{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7825999855995178}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1726621761","https://openalex.org/W2099531439","https://openalex.org/W2121001699","https://openalex.org/W2186855872","https://openalex.org/W2464835077","https://openalex.org/W2503974448","https://openalex.org/W2739172572","https://openalex.org/W2900849642","https://openalex.org/W2909349553","https://openalex.org/W2964523010","https://openalex.org/W2981885170","https://openalex.org/W3006456063","https://openalex.org/W3021699163","https://openalex.org/W3026957398","https://openalex.org/W3033876973","https://openalex.org/W3034626647","https://openalex.org/W3037908001","https://openalex.org/W3091493349","https://openalex.org/W3091652090","https://openalex.org/W3194459689","https://openalex.org/W4243636675","https://openalex.org/W4300260935","https://openalex.org/W4306173898","https://openalex.org/W4323312623"],"related_works":["https://openalex.org/W4412596674","https://openalex.org/W7127997046","https://openalex.org/W4386311248","https://openalex.org/W7018729865","https://openalex.org/W4405530105","https://openalex.org/W4400916957","https://openalex.org/W7128500940","https://openalex.org/W4396595870","https://openalex.org/W4401283167","https://openalex.org/W7131651966"],"abstract_inverted_index":{"In":[0],"the":[1,39,71,140],"era":[2],"of":[3,73],"Industry":[4,36,144],"5.0,":[5],"healthcare":[6,113],"small":[7],"and":[8,16,27,33,43,52,70,79,99,109,132],"medium-sized":[9],"enterprises":[10],"(SMEs)":[11],"face":[12],"both":[13],"unprecedented":[14],"challenges":[15],"opportunities.":[17],"This":[18,128],"chapter":[19,129],"explores":[20],"how":[21],"these":[22,91],"businesses":[23,92],"can":[24,56,115],"leverage":[25],"innovation":[26],"digital":[28,83,103,111],"marketing":[29,84],"to":[30,75,137],"build":[31],"resilience":[32],"stay":[34],"competitive.":[35],"5.0":[37],"emphasizes":[38],"collaboration":[40],"between":[41],"humans":[42],"smart":[44],"technologies,":[45],"with":[46],"a":[47,86,124],"focus":[48],"on":[49,139],"sustainability,":[50],"personalization,":[51],"adaptability.":[53],"Healthcare":[54],"SMEs":[55,114,135],"benefit":[57],"from":[58],"this":[59],"paradigm":[60],"shift":[61],"by":[62,143],"integrating":[63],"advanced":[64],"technologies":[65],"like":[66],"artificial":[67],"intelligence,":[68],"robotics,":[69],"Internet":[72],"Things":[74],"enhance":[76],"operational":[77],"efficiency":[78],"patient":[80],"care.":[81],"Additionally,":[82],"plays":[85],"crucial":[87],"role":[88],"in":[89,123],"helping":[90],"reach":[93],"wider":[94],"audiences,":[95],"foster":[96],"customer":[97],"engagement,":[98],"navigate":[100],"an":[101],"increasingly":[102],"landscape.":[104],"By":[105],"adopting":[106],"innovative":[107],"solutions":[108],"embracing":[110],"transformation,":[112],"not":[116],"only":[117],"withstand":[118],"disruptions":[119],"but":[120],"also":[121],"thrive":[122],"rapidly":[125],"evolving":[126],"industry.":[127],"provides":[130],"strategies":[131],"insights":[133],"for":[134],"looking":[136],"capitalize":[138],"opportunities":[141],"presented":[142],"5.0.":[145]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2024-12-19T00:00:00"}