{"id":"https://openalex.org/W4405433394","doi":null,"title":"ABCs of Marketing Virtual Programs","display_name":"ABCs of Marketing Virtual Programs","publication_year":2022,"publication_date":"2022-08-01","ids":{"openalex":"https://openalex.org/W4405433394"},"language":"en","primary_location":{"id":"pmh:oai:doaj.org/article:c8722f5f129a4f629400227df6471ac8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c8722f5f129a4f629400227df6471ac8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Libraries Journal, Vol 6, Iss 1, Pp 23-41 (2022)","raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/c8722f5f129a4f629400227df6471ac8","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032385680","display_name":"Kristin G. Linscott","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210155056","display_name":"Plano Public Library System","ror":"https://ror.org/04k738y75","country_code":"US","type":"archive","lineage":["https://openalex.org/I4210155056"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Linscott, Kristin","raw_affiliation_strings":["Plano Public Library"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Plano Public Library","institution_ids":["https://openalex.org/I4210155056"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003871258","display_name":"Rachel Hadidi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210155056","display_name":"Plano Public Library System","ror":"https://ror.org/04k738y75","country_code":"US","type":"archive","lineage":["https://openalex.org/I4210155056"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hadidi, Rachel","raw_affiliation_strings":["Plano Public Library"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Plano Public Library","institution_ids":["https://openalex.org/I4210155056"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5115460692","display_name":"Benjamin Baron","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210155056","display_name":"Plano Public Library System","ror":"https://ror.org/04k738y75","country_code":"US","type":"archive","lineage":["https://openalex.org/I4210155056"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Baron, Benjamin","raw_affiliation_strings":["Plano Public Library"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Plano Public Library","institution_ids":["https://openalex.org/I4210155056"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210155056"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28575774,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12289","display_name":"Library Science and Administration","score":0.021199999377131462,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10712","display_name":"Library Science and Information Literacy","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-programs","display_name":"virtual programs","score":0.7179999947547913},{"id":"https://openalex.org/keywords/library-marketing","display_name":"library marketing","score":0.8970000147819519},{"id":"https://openalex.org/keywords/program-promotion","display_name":"program promotion","score":0.7829999923706055},{"id":"https://openalex.org/keywords/library-branding","display_name":"library branding","score":0.6890000104904175},{"id":"https://openalex.org/keywords/adult-audiences","display_name":"adult audiences","score":0.8190000057220459},{"id":"https://openalex.org/keywords/children-and-families","display_name":"children and families","score":0.9390000104904175},{"id":"https://openalex.org/keywords/community-partnerships","display_name":"community partnerships","score":0.9139999747276306},{"id":"https://openalex.org/keywords/library-coordination","display_name":"library coordination","score":0.5189999938011169},{"id":"https://openalex.org/keywords/process-improvement","display_name":"process improvement","score":0.6859999895095825},{"id":"https://openalex.org/keywords/public-libraries","display_name":"public libraries","score":0.4429999887943268}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42643797397613525},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3812173306941986},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37456458806991577}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:doaj.org/article:c8722f5f129a4f629400227df6471ac8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c8722f5f129a4f629400227df6471ac8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Libraries Journal, Vol 6, Iss 1, Pp 23-41 (2022)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:c8722f5f129a4f629400227df6471ac8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c8722f5f129a4f629400227df6471ac8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Libraries Journal, Vol 6, Iss 1, Pp 23-41 (2022)","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W233656937","https://openalex.org/W656503299","https://openalex.org/W4392317729","https://openalex.org/W205431927","https://openalex.org/W7037863390","https://openalex.org/W4392317636","https://openalex.org/W4392317573","https://openalex.org/W4392316988","https://openalex.org/W562366919","https://openalex.org/W1506733654"],"abstract_inverted_index":{"Plano":[0],"Public":[1],"Library":[2],"shares":[3],"tips":[4],"based":[5],"on":[6,74,86],"experience":[7],"marketing":[8],"over":[9],"650":[10],"virtual":[11],"programs":[12,27],"since":[13],"March":[14],"2020,":[15],"drawing":[16],"more":[17],"than":[18],"15,000":[19],"participants.":[20],"Ideas":[21],"for":[22,40,94],"building":[23],"and":[24,35,49,61,76,82,91],"promoting":[25],"quality":[26],"are":[28,98],"outlined":[29],"with":[30,42,55],"respect":[31],"to":[32,58,67],"audience,":[33],"branding,":[34],"coordination.":[36],"Suggestions":[37],"provide":[38],"direction":[39],"connecting":[41],"adult":[43],"audiences,":[44],"as":[45,47],"well":[46],"children":[48],"families.":[50],"The":[51],"authors":[52],"advocate":[53],"collaborating":[54],"community":[56],"partners":[57,90],"add":[59],"credibility":[60],"reach":[62],"new":[63],"audiences.":[64],"Suggested":[65],"keys":[66],"effective":[68,88],"coordination":[69],"include":[70],"an":[71,83],"inward":[72],"focus":[73,85],"communication":[75],"processes":[77],"within":[78],"the":[79],"library":[80],"team":[81],"outward":[84],"developing":[87],"promotional":[89],"plans.":[92],"Strategies":[93],"continual":[95],"process":[96],"improvement":[97],"recommended.":[99]},"counts_by_year":[],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2024-12-17T00:00:00"}
