{"id":"https://openalex.org/W4405367512","doi":"https://doi.org/10.24905/ajecom/vol3issue2.65","title":"Marketing Strategy for \"Anchovies Pizza\" Processed Product in Munjungagung Village, Tegal Regency","display_name":"Marketing Strategy for \"Anchovies Pizza\" Processed Product in Munjungagung Village, Tegal Regency","publication_year":2024,"publication_date":"2024-11-26","ids":{"openalex":"https://openalex.org/W4405367512","doi":"https://doi.org/10.24905/ajecom/vol3issue2.65"},"language":"en","primary_location":{"id":"doi:10.24905/ajecom/vol3issue2.65","doi":"https://doi.org/10.24905/ajecom/vol3issue2.65","is_oa":true,"landing_page_url":"https://doi.org/10.24905/ajecom/vol3issue2.65","pdf_url":"https://ajecom.org/index.php/ajec/article/download/65/56","source":{"id":"https://openalex.org/S4210190989","display_name":"ASEAN Journal of Empowering Community","issn_l":"2798-8252","issn":["2798-8252"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASEAN Journal of Empowering Community","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ajecom.org/index.php/ajec/article/download/65/56","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113111636","display_name":"Mohammad Fajar Nurwildani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210164876","display_name":"Universitas Pancasakti Tegal","ror":"https://ror.org/05999pw96","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164876"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Mohammad Fajar Nurwildani","raw_affiliation_strings":["Universitas Pancasakti Tegal, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pancasakti Tegal, Indonesia","institution_ids":["https://openalex.org/I4210164876"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056019661","display_name":"Tofik Hidayat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210164876","display_name":"Universitas Pancasakti Tegal","ror":"https://ror.org/05999pw96","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164876"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tofik Hidayat","raw_affiliation_strings":["Universitas Pancasakti Tegal, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pancasakti Tegal, Indonesia","institution_ids":["https://openalex.org/I4210164876"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021448437","display_name":"Zulfah Zulfah","orcid":"https://orcid.org/0000-0001-9458-9140","observed_orcids":["https://orcid.org/0000-0001-9458-9140"]},"institutions":[{"id":"https://openalex.org/I4210164876","display_name":"Universitas Pancasakti Tegal","ror":"https://ror.org/05999pw96","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210164876"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zulfah Zulfah","raw_affiliation_strings":["Universitas Pancasakti Tegal, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pancasakti Tegal, Indonesia","institution_ids":["https://openalex.org/I4210164876"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5113111636"],"corresponding_institution_ids":["https://openalex.org/I4210164876"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.23621211,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"61","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14408","display_name":"Coastal Management and Development","score":0.6743000149726868,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14408","display_name":"Coastal Management and Development","score":0.6743000149726868,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14010","display_name":"Food Industry and Aquatic Biology","score":0.26759999990463257,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.020800000056624413,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/processed-fishery-products","display_name":"processed fishery products","score":0.6690000295639038},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8420000076293945},{"id":"https://openalex.org/keywords/community-empowerment","display_name":"community empowerment","score":0.7039999961853027},{"id":"https://openalex.org/keywords/coastal-community-empowerment","display_name":"coastal community empowerment","score":0.5730000138282776},{"id":"https://openalex.org/keywords/women-s-empowerment","display_name":"women's empowerment","score":0.5139999985694885},{"id":"https://openalex.org/keywords/fishery-product-diversification","display_name":"fishery product diversification","score":0.6629999876022339},{"id":"https://openalex.org/keywords/anchovy","display_name":"anchovy","score":0.5929999947547913},{"id":"https://openalex.org/keywords/marine-tourism","display_name":"marine tourism","score":0.6389999985694885},{"id":"https://openalex.org/keywords/tegal-regency","display_name":"Tegal Regency","score":0.9350000023841858}],"concepts":[{"id":"https://openalex.org/C2778525234","wikidata":"https://www.wikidata.org/wiki/Q192662","display_name":"Anchovy","level":3,"score":0.8792397975921631},{"id":"https://openalex.org/C505870484","wikidata":"https://www.wikidata.org/wiki/Q180538","display_name":"Fishery","level":1,"score":0.7124879360198975},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.6808456182479858},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6347659826278687},{"id":"https://openalex.org/C2909208804","wikidata":"https://www.wikidata.org/wiki/Q127282","display_name":"Fish <Actinopterygii>","level":2,"score":0.5016167163848877},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44545650482177734},{"id":"https://openalex.org/C2993248064","wikidata":"https://www.wikidata.org/wiki/Q180538","display_name":"Marine fisheries","level":3,"score":0.42959901690483093},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.4142114520072937},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24905/ajecom/vol3issue2.65","doi":"https://doi.org/10.24905/ajecom/vol3issue2.65","is_oa":true,"landing_page_url":"https://doi.org/10.24905/ajecom/vol3issue2.65","pdf_url":"https://ajecom.org/index.php/ajec/article/download/65/56","source":{"id":"https://openalex.org/S4210190989","display_name":"ASEAN Journal of Empowering Community","issn_l":"2798-8252","issn":["2798-8252"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASEAN Journal of Empowering Community","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24905/ajecom/vol3issue2.65","doi":"https://doi.org/10.24905/ajecom/vol3issue2.65","is_oa":true,"landing_page_url":"https://doi.org/10.24905/ajecom/vol3issue2.65","pdf_url":"https://ajecom.org/index.php/ajec/article/download/65/56","source":{"id":"https://openalex.org/S4210190989","display_name":"ASEAN Journal of Empowering Community","issn_l":"2798-8252","issn":["2798-8252"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASEAN Journal of Empowering Community","raw_type":"journal-article"},"sustainable_development_goals":[{"score":1.0,"display_name":"Life below water","id":"https://metadata.un.org/sdg/14"},{"score":0.7257999777793884,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.666700005531311,"display_name":"No poverty","id":"https://metadata.un.org/sdg/1"}],"sustainable_development_goals_aurora":[{"score":0.550000011920929,"display_name":"Life below water","id":"https://metadata.un.org/sdg/14"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405367512.pdf","grobid_xml":"https://content.openalex.org/works/W4405367512.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2383596018","https://openalex.org/W2317230759","https://openalex.org/W2375049130","https://openalex.org/W2149145072","https://openalex.org/W1974804220","https://openalex.org/W4302305058","https://openalex.org/W2027915285","https://openalex.org/W4212958188","https://openalex.org/W2381456286","https://openalex.org/W1762323479"],"abstract_inverted_index":{"Munjungagung":[0,20,46,70,105,139,187],"Village":[1,21,47,71,106,188],"is":[2,124,189,207,224],"one":[3,131,204],"of":[4,11,78,119,132,174,186,193,205,230],"the":[5,8,59,65,76,79,85,92,102,114,122,133,175,183,191,217,227,231],"villages":[6],"bordering":[7,101],"northern":[9],"coast":[10],"Java.":[12],"Being":[13],"located":[14],"in":[15,23,58,75,138,146,153,181],"a":[16,55,109,168],"coastal":[17,82,103,184,218,232],"area":[18,57,100],"makes":[19],"rich":[22],"marine":[24,43,52,68,110],"fishery":[25,30,41,66,73,83,136,194],"resource":[26,44],"potential.":[27],"The":[28,117],"potential":[29,50,135],"resources":[31],"are":[32,130],"mostly":[33],"generated":[34],"by":[35,121,166,208],"capture":[36],"fisheries.":[37],"In":[38],"addition":[39],"to":[40],"and":[42,54,67,91],"potential,":[45],"also":[48,107],"has":[49,72,108],"for":[51,216],"tourism":[53,111],"conservation":[56],"Jeruk":[60],"Reef":[61],"region.":[62],"To":[63],"support":[64],"sectors,":[69],"infrastructure":[74],"form":[77],"PPP":[80],"Larangan":[81,87,94,115],"port,":[84],"PPI":[86],"fish":[88,95,120],"landing":[89],"base,":[90],"TPI":[93],"auction":[96],"site.":[97],"As":[98],"an":[99,213],"region,":[104],"attraction,":[112],"namely":[113],"Beach.":[116],"catch":[118],"fishermen":[123,149],"very":[125],"abundant,":[126],"including":[127],"anchovies.":[128,198],"Anchovies":[129],"quite":[134],"products":[137,165,195,200],"Village,":[140],"Kramat":[141],"District,":[142],"Tegal":[143],"Regency.":[144],"However,":[145],"its":[147],"utilization,":[148],"only":[150],"sell":[151],"anchovies":[152],"wet":[154],"form.":[155],"Through":[156,212],"community":[157,185,233],"empowerment":[158],"activities,":[159],"mothers":[160],"can":[161,178,201,234],"diversify":[162],"processed":[163],"anchovy":[164],"making":[167,209],"pizza":[169],"called":[170],"\"Anchovies":[171,210],"Pizza.\"":[172,211],"One":[173],"strategies":[176],"that":[177,226],"be":[179,202,235],"implemented":[180],"empowering":[182],"through":[190],"optimization":[192],"based":[196],"on":[197],"Anchovy":[199],"optimized,":[203],"which":[206],"economic-based":[214],"approach":[215],"community,":[219],"especially":[220],"among":[221],"mothers,":[222],"it":[223],"hoped":[225],"economic":[228],"status":[229],"improved.":[236]},"counts_by_year":[],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2025-10-10T00:00:00"}